Cole Casey, The Law Offices of G. Cole Casey. Nothing to Prove: Top San Diego DUI Defense Attorney Cole Casey Works Less, Earns More, and Doesn’t... Ongoing Follow-Up Is the Key to Turning Prospects into Clients: Follow-up is critical to good marketing. Why? Because prospects may not be ready to hire... The Principles of Good Cyber Risk Management: In the world of cyber risk, we are dealing with unprecedented events. Apart from... Can Your Marketing Pitch Pass This Challenge?: Are you up for a challenge? - I promise you it’s nothing too difficult. - Take a piece... Law Firm Differentiation— 5 Essential Attributes: The concentration of law firm financial strength narrows as fewer AmLaw 200 law firms can... 5 Ways Law Firms Can Improve Their Job Interviews: In a recent article published in The New York Times, Jason Dana, a professor at the Yale... 8 Critical Action Steps to Ensure the Future of Your Law Firm: When it comes to the future of your firm, the following action steps are critical for... When a Lawyer Gets Overwhelmed with Fear, Anxiety and Depression in Their Life: Are you a lawyer who privately struggles with stress, anxiety, depression, addiction and... Community News – August 2019: Snell & Wilmer is pleased to announce the Public Law Center (PLC) has named Orange... Connecting with Clients: SUCCESSFUL ADVOCATION FOR REAL PEOPLE, WITH REAL PROBLEMS BEGINS WITH HUMAN LEVEL...
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How to Get Your Clients to Pay You

How to Get Your Clients to Pay You

“How do I get my clients to pay my bill?” I was asked this question recently, and in thinking about the answer I was reminded of my college days where I played a lot of poker. In stud poker, some cards are displayed up, some down or in your hand. These are your “hole” cards, […]

Earn the Privilege of Being Selective

Earn the Privilege of Being Selective

Last week I selected 100 people from my list of Rainmaker Minute subscribers and I made them an irresistible offer. You see, I’ve developed a new self paced coaching program and I need 10 new lawyers to test it each month.  So last Thursday I sent an email to 100 people on my subscriber list […]

The Top 5 Myths About Business Development for Law Firms

The Top 5 Myths About Business Development for Law Firms

The beginning is the most important part. – Plato Just like one might receive a different explanation of the game of football from someone born in Texas as opposed to another in Brazil or England, “business development” can vary depending on whom you ask. But to really understand what successful business development is one must […]

Driving Marketing Change at Law Firms - A Test of Leadership

Driving Marketing Change at Law Firms – A Test of Leadership

Although it is never easy to challenge the status quo or achieve fundamental change within an organization – especially at a law firm. Yet change is a fundamental component to success. How does a firm steeped in culture and tradition address these questions? Very carefully. Especially if it is driven by a law firm marketing […]

Why I Like the Term Counselor at Law

Why I Like the Term Counselor at Law

The term counselor-at-law is more in keeping with high goals and ambitions than the term lawyer. Counselor elicits an image of one who has deep knowledge–who dutifully informs and offers insight into critical matters of the mind and heart. A counselor is a person who guides others–a confidant and a pathfinder, and law firms would […]

Law Firm Culture and You

Law Firm Culture and You

Think about your law firm and its environment. It doesn’t matter if the firm is large, medium or small; the culture around you is what is important. Your law firm probably has some written policies and procedures, maybe a mission statement and strategic goals it would like to reach. But what about the unwritten rules […]

Running a Bankruptcy Law Firm - 7 Tasks a Bankruptcy Lawyer Can Outsource Right Now

Running a Bankruptcy Law Firm – 7 Tasks a Bankruptcy Lawyer Can Outsource Right Now

Outsourcing and the use of virtual bankruptcy assistants is a hot topic these days, as bankruptcy lawyers looking to manage their practices more efficiently struggle with maintaining profitability in the face of the burdensome requirements of the Bankruptcy Code. What Can A Bankruptcy Lawyer Outsource Quickly And Profitably? Here are just a few ideas: Bookkeeping. […]

How to Determine Your Fees

How to Determine Your Fees

Determining fees is a difficult law practice management task for most attorneys when thinking through their law firm marketing plans. In determining fees for certain services, attorneys often fall short of what they should charge. Too many attorneys are afraid of even charging the competitive price for their services when making their law firm marketing […]

Successful Law Firm Retreat Information

Successful Law Firm Retreat Information

A law firm retreat is a valuable management and marketing tool even for the solo practitioner. I would say especially for the solo practitioner. The larger the firm the more imperative it becomes for at least an annual meeting to provide direction to the process of running your business. Spike Lee made a movie called […]

Law Firm Business Card Design That Gets New Clients

Law Firm Business Card Design That Gets New Clients

I am asked from time to time what an attorney should do about their law firm business cards since they are about to get some new cards. Actually I would recommend you not wait until you run out of cards currently to think through your business card strategy. You may or may not have to […]

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