Riding A Wave of Wage and Hour Class Action Litigation: California’s Leading Wage and Hour Class Action Lawyer, San Diego’s own Bill Turley... The Power of An Apology: “I’ve not done anything wrong, they’re the ones making all the noise and disturbing... An Attorney’s Guide To Closing A Law Firm: Just like any other professional, sometimes lawyers choose to close their practices. The... How to Become A Top Lawyer And Love Doing It: “If you do good work and can promote yourself, career doors will open for you.” - As... Duty of Care and Standard of Care Revisited: In my files of memorable products liability cases, there is one that, as an expert... 7 Ways to Improve Your Attorney Biography Page SEO: Having a well-written and search-engine-optimized biography online is an essential part... California Case Summaries Civil™. Organized Succinct Summaries of New Civil Cases.: CALIFORNIA SUPREME COURT - Employment - Dynamex Operations West, Inc. v. Superior Court... Community News – June 2018: OCBA member Melinda Gomez announced the formation of Law Office of Melinda Gomez a... In Your Corner: When Gerald “Gerry” Maggio faced a life-altering decision over whether to continue a... Want to Get More Done? Think Big and Act Small.: Lawyers work hard. It’s what they do. The good news is that hard work can be deeply...
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My Law Firm Internet Marketing Routine

My Law Firm Internet Marketing Routine

Before I opened up my law firm, practicing criminal defense and DUI defense, I knew that I had to overcome one major hurdle to be successful – I had to get clients. I knew that without clients I would have no income, and with no income I would have no business. When I talked to […]

Marketing With Law Firm Videos

Marketing With Law Firm Videos

Using lawyer videos on a lawyer’s website is an excellent way of bringing traffic and promoting a website. For an efficient online marketing strategy, a good search engine optimization (SEO) plan is important, especially when it comes to building back links and traffic. The benefit of using lawyer videos for SEO and link building is […]

Attorney Marketing - Link Building Tips For Law Firm Marketers

Attorney Marketing – Link Building Tips For Law Firm Marketers

Most legal marketers know that Google and other search engines place value on the quality and quantity of inbound links that point to a law firm website. Although some will disagree and argue over the level of importance of some search ranking factors, they will all tend to agree that inbound links are essential. However, […]

Law Firm Marketing Budgets for Solicitors - Not Such a Black Art

Law Firm Marketing Budgets for Solicitors – Not Such a Black Art

Are you in marketing budget limbo-land? Perhaps, you submitted your 2011/12 marketing plan and budget for approval last year, but do not expect to hear what and how much has been approved for at least a month, maybe longer? Or maybe you are just starting the planning process for the next financial year? With all […]

It is Time For Law Firm Marketing and Branding to Evolve

It is Time For Law Firm Marketing and Branding to Evolve

Whether the last straw was dropped in a marriage, a DUI received on a Friday night, or a company board meeting ending with a vote to restructure in bankruptcy, people are turning to Google before turning through Yellow Pages. A handful of companies exist that claim to have lawyer’s best interests in mind. They offer […]

Law Firm Marketing - How to Radiate Value - Professional Service Marketing

Law Firm Marketing – How to Radiate Value – Professional Service Marketing

Any time you have a chance to determine what your clients need and want from you, consider it a priceless opportunity to learn. Their needs and wants–and their experience with your firm–are the key to identifying the focus of your marketing efforts. Finding and delivering what your clients need and want will not only result […]

How to Turn Attorney Biographies Into Law Firm Marketing Tools

How to Turn Attorney Biographies Into Law Firm Marketing Tools

An attorney’s bio, especially an online version, is one of their first methods of contact with potential clients. Whether people are shopping for representation or simply doing research on the firm, what’s put out into the world should speak for you, not about you. By following a few simple guidelines and thinking of your bio […]

Get More Publicity - Use the Three Pin Approach to Law Firm Marketing

Get More Publicity – Use the Three Pin Approach to Law Firm Marketing

Law firm marketing using legal news articles is easy enough when you start and have lots of material to work on but it can very difficult after a few months once you feel you’ve explored all the topical issues available. If this is a problem for you then consider how journalists fill their newspapers and […]

7 Law Firm Marketing Mistakes Attorneys Make

7 Law Firm Marketing Mistakes Attorneys Make

Lawyers have often relied primarily on referral marketing and Yellow Page advertising to get clients. While these methods can still be effective, it’s become more difficult to create a consistent flow of leads. If you aren’t happy with your current legal marketing campaign, it may be time to revise your marketing program. Here are 7 […]

5 Law Firm Marketing Must-Do's (Only 3 Hours Per Week)

5 Law Firm Marketing Must-Do’s (Only 3 Hours Per Week)

So you want to get started with some internet law firm marketing strategies, but you don’t know where to start and you don’t have a lot of time to spend. Here are 5 must-dos to get started and they will only take about three hours per week to prove themselves valuable. And the best part […]

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