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White Glove Service for San Diego’s Hospitality Industry

White Glove Service for San Diego’s Hospitality Industry

Driven by Passionate People, Stokes Wagner Provides 5-Star Legal Services to Those in the Business of Spectacular Service “Because high touch service is at the heart of our clients’ operations, it is likewise a part of our fabric at Stokes Wagner,” says Shareholder Peter Maretz. “With San Diego being a premier tourism destination, the Stokes […]

How to Build Your Law Practice with Dignity

How to Build Your Law Practice with Dignity

Here’s the only marketing plan you’ll ever need Lawyers spend thousands of dollars on complex marketing plans. But then, often, other priorities seize their attention and their marketing plans gather dust. Here’s the marketing plan I use for my clients. STEP #1: Identify the services you want to market and the niche you want to […]

How to Get Referrals from Attorneys You Don’t Know

How to Get Referrals from Attorneys You Don’t Know

I received a letter from a Probate lawyer who is seeking referrals from large PI/Med Mal firms who need guidance in their wrongful death and minor settlement cases. He and his partners had compiled a list of law firms and written a letter they intended to “mass mail”. The letter they were planning to send […]

High-Pressure Selling VS. Dignified Marketing Depends On How You Use The Three Cons

High-Pressure Selling VS. Dignified Marketing Depends On How You Use The Three Cons

Lawyers often ask me to explain how selling-based marketing differs from Education-Based Marketing. I point out the standard differences about giving prospects what they want, information and advice –and removing what they don’t want, a sales pitch. But the fine points of Education-Based Marketing go much deeper. You and I, as consumers, want people to […]

How to Increase Your Law Firm Profits Over 30 Percent

How to Increase Your Law Firm Profits Over 30 Percent

In the competitive and commoditized world of legal services, we’re told we must have an effective marketing campaign to get new clients. And when most of us think about marketing, we envision glossy brochures glorifying the firm’s pedigree, power lunches, or shaking hands at useless and annoying networking events, mixing sweaty palms with pigs in […]

Law Firms Can Get Publicity from Their High Profile Cases

Law Firms Can Get Publicity from Their High Profile Cases

Solicitors often find themselves handling cases of public interest that would enable to them to get media coverage and help with their law firm marketing. Each case will different of course and so will need to be handled differently. The best case scenario is when you are dealing with a confident client who is happy […]

Marketing a Plaintiff's Personal Injury Practice - The Pros and Cons of Law Firm Marketing Tactics

Marketing a Plaintiff’s Personal Injury Practice – The Pros and Cons of Law Firm Marketing Tactics

So, you recently won a major verdict or settlement and are ready to take your plaintiff’s personal injury firm to the next level.  How do you put your limited law firm marketing budget to good use?   Do you pay for a billboard on a local highway, buy television advertising, go on the Internet, target a […]

Top 3 Things to Consider When Hiring a Law Firm Marketing Consultant

Top 3 Things to Consider When Hiring a Law Firm Marketing Consultant

What should I consider when hiring a law firm marketing consultant? When you hire a law firm marketing consultant, there are specific things you need to keep in mind. As lawyers, we know that there are rules we must abide by in our marketing and advertising efforts. These restrictions don’t apply to other service professionals. […]

Write About Legal Developments to Improve Your Law Firm Marketing

Write About Legal Developments to Improve Your Law Firm Marketing

Many solicitors would like more publicity to help with their law firm marketing but feel the only way this can be done is by revealing information about clients involved in high profile cases. As most solicitors don’t work on big cases very often, this can be difficult. Even if you are lucky enough to have […]

Law Firm Marketing - How to Expand Your Law Practice Without Seeing More Clients

Law Firm Marketing – How to Expand Your Law Practice Without Seeing More Clients

Over the years, many lawyers have contacted me for help with strategies and tactics for expanding their law firms. I have written a number of articles on this topic. These writings appear in The National Law Journal, Legal Economics, The New York State Bar Journal, The New Jersey Law Journal, The Pennsylvania Lawyer and The […]

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