All Entries in the "Technology" Category
Your Firm Was HACKED. Now What?
It looked like just another notice from your law firm’s IT guy— probably another computer system update. Your administrative assistant didn’t ponder it long, just clicked on the link to get the busywork over with. But looks can be deceiving, and that’s what cybercriminals are counting on. With one click on a fraudulent link, any […]
Protecting Your Firm from Ransomware
Ransomware attacks are affecting every type of business in America, and law firms are no exception. For those new to the term, ransomware is a type of malware that operates by encrypting files on a system and demanding that a ransom be paid to have them decrypted. While encrypted, these files are unable to be […]
Is Your Law Firm’s Homepage Design Lacking Important Elements?
The homepage of your firm’s website is one of the most important pages on your site, because it is where the majority of your visitors convert into potential clients. Deciding what elements to include, and how to design the page is crucial to maximizing conversions, and ultimately, new clients for your firm. Determining what converts […]
Web Security for Law Firms
Due to their regular dealings with personally identifiable information (PII), law firms should take measures to reduce the chances of a data breach. PII can be used to identify, contact, or locate a single person or identify an individual in context. In the hands of wrongdoers, PII can be used for identity theft, fraud, or […]
How to Create a Great Landing Page for a Law Firm Website
IN THIS DAY AND AGE, businesses must treat their websites with the same care and attention as their storefront. For a law firm, a visit to your website is much like a visit to your lobby. After a potential client does a little bit of research through online reviews, your website is often their first […]
Where Do Attorneys Waste the Most Money in Their Marketing Efforts?
AS WE SETTLE INTO 2016, we wanted to ask a few legal marketing experts where they saw attorneys wasting the most money in their marketing efforts. All of the experts have direct—and deep—experience with legal marketing, so this should help to refine your efforts for 2016. We asked each of the experts below, “Where do […]
-Quick Tips- For Finding the Right Blog Topics for Your Law Firm
The blog on your law firm’s website can serve many purposes. It can be used to educate potential clients who visit your site about their legal rights and options. It can showcase your legal knowledge and establish you as an authority on topics related to your practice areas. It can also highlight your unique personality. […]
Stop Treating Your Website Leads Like They’re Referrals
Ring … ring … ring … ring … ring …Goodbye. Chalk up another lost client to your front desk. How seriously have you invested time and money into your intake department? Before you answer that, let’s step back a minute and consider the story of the young fisherboy. This angler grew up on the river […]
Google Search Queries on Mobile Devices Exceed Desktop Searches — How Savvy Law Firms Should Respond
The way consumers seek information passed a noteworthy milestone a couple months ago. You might know the answer already if you have noticed how many people are focused on their phones in restaurants, airports and other public places. Google announced on May 5 that for the first time, the volume of Google search queries on […]
Five Guaranteed Ways to Lose Potential Clients on the Web in 2015
Nobody likes to know they are losing new business to competitors. The fact is, we all do at times. When client-loss occurs, it is critical to the well-being and growth of our businesses to learn why—and implement steps to win over prospective clients the next time around. It is impossible to know how much actual […]
