A Heavy Hitter in Plaintiff Law.: Finding Success One “Right Thing” at a Time - Doing the right thing—whether at the... Podcasts Take Professional Marketing by Storm: The Facts About Podcasting - Podcasts have become more popular than watching videos,... 13 Best Practices for Attending Conferences: It’s the beginning of 2020 and time to start planning your schedule of conferences and... Ten Considerations for Performance-Based Compensation: With the dawn of the new year, many companies are taking the initial steps that they hope... Can Lawyers Be Required to Give Advance Notice Before Departing? Perhaps Not, Says American Bar Association: As readers know, corporate executives (and regular employees) are often subject to... Collection Problem? No. Sales Problem: “The sale isn’t complete until the last dollar is collected.” - This wisdom is... Never Let a Client Go to Bed Angry: Lots of marriage therapists tell married couples never to let their spouse go to bed... Community News – February 2020: Reuben Camper Cahn, partner at Keller/Anderle LLP, a nationally recognized... Boutique Trial Firm With a National Powerhouse Punch: "I think it’s unusual to find lawyers with our background and qualifications at a small... Your Firm Was HACKED. Now What?: It looked like just another notice from your law firm’s IT guy— probably another...
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Law Firm Differentiation— 5 Essential Attributes

Law Firm Differentiation— 5 Essential Attributes

The concentration of law firm financial strength narrows as fewer AmLaw 200 law firms can be counted among the fortunate. As Mark A. Cohen argues in The AmLaw 200 Is Down to 50—Maybe 20. What does It Mean? a fiscal separation among bigger firms has occurred and continues. Cohen concludes that the separation presents challenges […]

23 Secrets THAT BUILD CLIENT LOYALTY

23 Secrets THAT BUILD CLIENT LOYALTY

Loyalty is built on the value/price equation, which says: A client will stay loyal to you as long as he perceives the value of the services he receives to be greater than the fee he pays. Other things are important, too, but if you don’t deliver value that is greater than your fee, you will […]

Adapting to Survive

Adapting to Survive

Charles Darwin said so profoundly, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” Our practice is seeing an increasing number of firms tested by their ability to adapt. The news reflects a growing number of firms […]

Lawyers, Protect Client Confidentiality When Using Social Media

Lawyers, Protect Client Confidentiality When Using Social Media

I hear this concern often. Lawyers, legal marketing professionals, and others in law firms tell me that lawyers remain very concerned about how to stay out of trouble when posting in social media. They don’t want to jeopardize client relationships. I Don’t Want to Get in Trouble When conducting social media training, a common concern […]

Avoiding Trade Secrets Litigation: Hiring New Employees

Avoiding Trade Secrets Litigation: Hiring New Employees

Many companies hire employees that have gained experience at competitors. In fact, it is fairly standard; and there isn’t anything wrong with that practice. After all, employees are generally able to take their knowledge, skills, and experience with them when they leave one company for another, and companies often want to hire people with that […]

Snap! And You Miss It

Snap! And You Miss It

Snapchat and other photo-sharing apps have redefined how users and employees share information. Due to the ephemeral nature of Snapchat photos and videos, employers may face hurdles in identifying and investigating workplace misconduct. This article examines how employers can navigate employee issues in an era of “disappearing” social media. It is almost hard to imagine […]

Lessons Learned from Navy SEALs

Lessons Learned from Navy SEALs

I will admit it up front—I am in awe of Navy SEALs. My brother-in-law was a career Naval officer and, once upon a time, my sister ran the officer’s club at the Naval Amphibious Base in Coronado, CA, home of the SEAL Command. Through them, I have met a number of SEALs, each as impressive […]

9 GROWTH STRATEGIES AND TACTICS from Industry Insiders

9 GROWTH STRATEGIES AND TACTICS from Industry Insiders

Prior to 2008, the legal market was experiencing a 4-6% annual growth in demand. Today, the demand for legal services has stalled at 0%, according to the Thomson Reuters’ 2018 Report on the State of the Legal Market. Combine this with the fact that an HBR Consulting survey found that corporate clients have increased their […]

How to Create a Law Firm Content Marketing Strategy that Gets Results

How to Create a Law Firm Content Marketing Strategy that Gets Results

A comprehensive strategy, which incorporates written content, guest-posting, visual storytelling, PR, distribution, and in-depth analytics is required. Law firms that consistently produce high-quality content produce better business results. If you’re not convinced that content is key to improving your firm’s marketing, consider that content marketing generates three times as many leads as outbound marketing tactics […]

Law Firm Profitability and Client Satisfaction: Using a Pricing Pro to Achieve Both

Law Firm Profitability and Client Satisfaction: Using a Pricing Pro to Achieve Both

Law firm leaders understandably see lucrative client work as an important key to overall firm profitability. Left to their own devices, those leaders would eagerly raise rates or otherwise take steps to ratchet up the yield on work. In contrast, their clients often consider the containment of legal costs as a key component to valuable […]

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