A Specialized Personal Injury & Mass Tort Trial Firm. Getting Extraordinary Results for Ordinary People: Creating the Right Team to Take on Select Cases that Excite Attorneys, Right Wrongs and... Avoiding Trade Secrets Litigation: Hiring New Employees: Many companies hire employees that have gained experience at competitors. In fact, it is... Making a Move with a Purpose: Three to five years into an associate’s legal career is the prime time for associates... How to Find and Keep Talent in a Highly Competitive Market: One of the biggest problems companies face, in particular middle market companies, is a... Snap! And You Miss It: Snapchat and other photo-sharing apps have redefined how users and employees share... Lessons Learned from Navy SEALs: I will admit it up front—I am in awe of Navy SEALs. My brother-in-law was a career... Optimizing Your Law Firm’s Financial Health in 2019: Four Areas to Focus Your Spring Cleaning: Fingerprints are unique. No two snowflakes are alike. And each law firm has its own... Why Some Professionals are Pulling the Plug on Social Media: “ This is my last and final post” is one angst-filled way to quit social media in a... To Speak Like the Best, You Need to Prep Like the Best: I recently went to the Legal Marketing Association’s (LMA) educational program,... Nobody Wants a Debbie Downer During Initial Consultations: Initial consultations are an important part of most law firms. Potential clients meet...
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Avoiding Trade Secrets Litigation: Hiring New Employees

Avoiding Trade Secrets Litigation: Hiring New Employees

Many companies hire employees that have gained experience at competitors. In fact, it is fairly standard; and there isn’t anything wrong with that practice. After all, employees are generally able to take their knowledge, skills, and experience with them when they leave one company for another, and companies often want to hire people with that […]

Snap! And You Miss It

Snap! And You Miss It

Snapchat and other photo-sharing apps have redefined how users and employees share information. Due to the ephemeral nature of Snapchat photos and videos, employers may face hurdles in identifying and investigating workplace misconduct. This article examines how employers can navigate employee issues in an era of “disappearing” social media. It is almost hard to imagine […]

Lessons Learned from Navy SEALs

Lessons Learned from Navy SEALs

I will admit it up front—I am in awe of Navy SEALs. My brother-in-law was a career Naval officer and, once upon a time, my sister ran the officer’s club at the Naval Amphibious Base in Coronado, CA, home of the SEAL Command. Through them, I have met a number of SEALs, each as impressive […]

9 GROWTH STRATEGIES AND TACTICS from Industry Insiders

9 GROWTH STRATEGIES AND TACTICS from Industry Insiders

Prior to 2008, the legal market was experiencing a 4-6% annual growth in demand. Today, the demand for legal services has stalled at 0%, according to the Thomson Reuters’ 2018 Report on the State of the Legal Market. Combine this with the fact that an HBR Consulting survey found that corporate clients have increased their […]

How to Create a Law Firm Content Marketing Strategy that Gets Results

How to Create a Law Firm Content Marketing Strategy that Gets Results

A comprehensive strategy, which incorporates written content, guest-posting, visual storytelling, PR, distribution, and in-depth analytics is required. Law firms that consistently produce high-quality content produce better business results. If you’re not convinced that content is key to improving your firm’s marketing, consider that content marketing generates three times as many leads as outbound marketing tactics […]

Law Firm Profitability and Client Satisfaction: Using a Pricing Pro to Achieve Both

Law Firm Profitability and Client Satisfaction: Using a Pricing Pro to Achieve Both

Law firm leaders understandably see lucrative client work as an important key to overall firm profitability. Left to their own devices, those leaders would eagerly raise rates or otherwise take steps to ratchet up the yield on work. In contrast, their clients often consider the containment of legal costs as a key component to valuable […]

Asking “What Makes You Stay?” How “Stay Interviews” Can Improve Employee Retention and Productivity

Asking “What Makes You Stay?” How “Stay Interviews” Can Improve Employee Retention and Productivity

Hiring interviews and exit interviews are a very common, if not completely unavoidable, part of any employer’s business operations. What is less known and less talked about, however, are stay interviews—even though they could be the most important interviews your organization could ever have. This begs the question: what is a stay interview? A stay […]

California Case Summaries ADR™ Organized Succinct Summaries of New California Civil Cases

California Case Summaries ADR™ Organized Succinct Summaries of New California Civil Cases

CALIFORNIA COURTS OF APPEAL Arbitration Uber Technologies v. Google (2018) _ Cal.App.5th _ , 2018 WL 4658745: The Court of Appeal reversed the superior court’s discovery order (in favor of Uber) that overruled an arbitration panel’s discovery order (in favor of Google). The case arose from an arbitration proceeding by Google against its former employees […]

The Lateral Attorney Transition Two Tips To Make Your Next Hire a Good One

The Lateral Attorney Transition Two Tips To Make Your Next Hire a Good One

Anyone in the legal community knows that a popular method for growing business is to acquire laterals— successful attorneys who already have built a significant book of business. The idea is simple and straightforward: find a lawyer or group of lawyers with millions in business and acquire the business they control. This is a proven […]

How and Why to Start and Market Your Own Non-Profit Organization

How and Why to Start and Market Your Own Non-Profit Organization

Here’s one of the best-kept secrets in lawyer marketing. Few attorneys take advantage of it. But those who actively pursue it can gain significant competitive advantages most attorneys only dream about. Plus, they provide much-needed help to people in their community. If you see lawyers making key contacts by working in non-profit organizations—and if competing […]

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