Boutique Trial Firm With a National Powerhouse Punch: "I think it’s unusual to find lawyers with our background and qualifications at a small... Your Firm Was HACKED. Now What?: It looked like just another notice from your law firm’s IT guy— probably another... Create and Implement Videos into Your Marketing Strategy: The popularity of videos has increased significantly over the years with the desire of... California Case Summaries. New California Civil Cases.: CALIFORNIA SUPREME COURT - Elections - Patterson v. Padilla (2019) _ Cal.5th _ , 2019 WL... The 3 Main Reasons for Using LinkedIn: How many times have you gone to an event, maybe a conference or a business after hours,... 5 Reasons Why Hiring a Sales Professional Will Benefit Your Firm: The CFO called me and asked if we could schedule our initial meeting to discuss the... 20 Steps to Avoid Employment Lawsuits: I have been asked by more than one frustrated California employer how to avoid or reduce... EXCEPTION TO THE RULE: “Chris, Harrison and I are filling something of a generational gap between the Orange... Leaders as Coaches: Coaching plays a crucial role in keeping people engaged and committed. It brings out the... Asking Leading Questions in Job Interviews: Hiring law firm employees is a vital task. The employees you hire (or candidates you pass...
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Create and Implement Videos into Your Marketing Strategy

Create and Implement Videos into Your Marketing Strategy

The popularity of videos has increased significantly over the years with the desire of the consumer to get quick, visual and engaging content. Not only do videos help to develop more leads, but they can improve SEO and search rankings; increase engagement with target audiences; build trust by giving potential clients the opportunity to see […]

The 3 Main Reasons for Using LinkedIn

The 3 Main Reasons for Using LinkedIn

How many times have you gone to an event, maybe a conference or a business after hours, or even just a social event with friends, and a new acquaintance sends you an invitation to connect on LinkedIn? You might have seen the notice in a LinkedIn email or on the app itself. Maybe you collected […]

Check for Weak Links in Your Marketing Program

Check for Weak Links in Your Marketing Program

9 Weak Links That Can Break Your Marketing Program 1 Delivering a sales message. Overcome this weak link by delivering an educational message. Your message must educate your prospect about his problems and the solutions you can provide. If your message sounds like a sales pitch—or if you sound or act like a salesperson—your program is […]

12 Easy Ways to Be More Successful with Your Content Marketing Efforts

12 Easy Ways to Be More Successful with Your Content Marketing Efforts

Content marketing takes time and effort, but staying top of mind with your target audiences is a key goal to marketing and business development—and providing value-added content is one way in which you can do this while branding yourself as a subject-matter expert in your area of the law. Here are 12 tips to make […]

18 Marketing Myths Most Lawyers Believe

18 Marketing Myths Most Lawyers Believe

1. “My marketing’s most important purpose is to promote my services.” False! The most important purpose of your marketing is to establish that you can be trusted. Most of us don’t do business with people we don’t trust. While your prospect is considering whether to hire your services, he is also trying to determine whether […]

Content Marketing and Blog Trends for Lawyers in 2020

Content Marketing and Blog Trends for Lawyers in 2020

Like almost everything else in business, there are cycles of what clients want to read at blogs written by attorneys and law firms. In 2020, the most important development in content marketing trends for attorneys will be that the preferences of clients is changing—again. As a result, lawyers and law firms need to adjust their […]

It’s Not Stalking if You’re Offering Value to Your Clients

It’s Not Stalking if You’re Offering Value to Your Clients

We conducted a business development training workshop last week that included one-on-one coaching with each of the participants. The purpose of the coaching sessions is to take the training, advice and exercises from the sessions and make them personal and relevant to each participant’s practice, prospects and clients. As part of the pre-work, we ask […]

Presentations—A Way to Become a Magnet for New Business

Presentations—A Way to Become a Magnet for New Business

You are trying to build your book of business. With the competition getting nimbler and more aggressive, it hasn’t been easy. Clients are unfaithful yet they’re demanding more of your time. You have tried to be a consultative business developer, working on building relationships. You’ve been trying to do as much as you can with […]

Shrewd Marketing Moves Most Lawyers Miss

Shrewd Marketing Moves Most Lawyers Miss

Follow these proven marketing secrets to gain a competitive edge in your effort to attract new clients and increase referrals. 1 Define and dominate your niche early. The first lawyer in a category usually becomes known as the authority in his field. He has a much stronger marketing position than lawyers who follow. You get no […]

Can Your Marketing Pitch Pass This Challenge?

Can Your Marketing Pitch Pass This Challenge?

Are you up for a challenge? I promise you it’s nothing too difficult. Take a piece of paper and write down 5 reasons for contacting your prospects and current clients … but your purpose can’t involve pitching your services. Ready … go! Did you hear that little voice inside your head? I bet it questioned […]

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