A Heavy Hitter in Plaintiff Law.: Finding Success One “Right Thing” at a Time - Doing the right thing—whether at the... Podcasts Take Professional Marketing by Storm: The Facts About Podcasting - Podcasts have become more popular than watching videos,... 13 Best Practices for Attending Conferences: It’s the beginning of 2020 and time to start planning your schedule of conferences and... Ten Considerations for Performance-Based Compensation: With the dawn of the new year, many companies are taking the initial steps that they hope... Can Lawyers Be Required to Give Advance Notice Before Departing? Perhaps Not, Says American Bar Association: As readers know, corporate executives (and regular employees) are often subject to... Collection Problem? No. Sales Problem: “The sale isn’t complete until the last dollar is collected.” - This wisdom is... Never Let a Client Go to Bed Angry: Lots of marriage therapists tell married couples never to let their spouse go to bed... Community News – February 2020: Reuben Camper Cahn, partner at Keller/Anderle LLP, a nationally recognized... Boutique Trial Firm With a National Powerhouse Punch: "I think it’s unusual to find lawyers with our background and qualifications at a small... Your Firm Was HACKED. Now What?: It looked like just another notice from your law firm’s IT guy— probably another...
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A Heavy Hitter in Plaintiff Law.

A Heavy Hitter in Plaintiff Law.

Finding Success One “Right Thing” at a Time Doing the right thing—whether at the office, in the courtroom, and especially at home—builds credibility. “Credibility is essential in advocacy. A reputation for integrity takes a lifetime to build and only a second to lose,” says Bibianne “Bibi” Fell, founder of Fell Law, PC. Fell, who opened […]

Collection Problem? No. Sales Problem

Collection Problem? No. Sales Problem

“The sale isn’t complete until the last dollar is collected.”  This wisdom is imparted to all new salespeople on Day One of their selling career. If you struggle to collect what you bill, you have a sales problem. The collection problem is merely a symptom, and a consequence, of the underlying sales problem. When you […]

Create and Implement Videos into Your Marketing Strategy

Create and Implement Videos into Your Marketing Strategy

The popularity of videos has increased significantly over the years with the desire of the consumer to get quick, visual and engaging content. Not only do videos help to develop more leads, but they can improve SEO and search rankings; increase engagement with target audiences; build trust by giving potential clients the opportunity to see […]

The 3 Main Reasons for Using LinkedIn

The 3 Main Reasons for Using LinkedIn

How many times have you gone to an event, maybe a conference or a business after hours, or even just a social event with friends, and a new acquaintance sends you an invitation to connect on LinkedIn? You might have seen the notice in a LinkedIn email or on the app itself. Maybe you collected […]

Check for Weak Links in Your Marketing Program

Check for Weak Links in Your Marketing Program

9 Weak Links That Can Break Your Marketing Program 1 Delivering a sales message. Overcome this weak link by delivering an educational message. Your message must educate your prospect about his problems and the solutions you can provide. If your message sounds like a sales pitch—or if you sound or act like a salesperson—your program is […]

12 Easy Ways to Be More Successful with Your Content Marketing Efforts

12 Easy Ways to Be More Successful with Your Content Marketing Efforts

Content marketing takes time and effort, but staying top of mind with your target audiences is a key goal to marketing and business development—and providing value-added content is one way in which you can do this while branding yourself as a subject-matter expert in your area of the law. Here are 12 tips to make […]

18 Marketing Myths Most Lawyers Believe

18 Marketing Myths Most Lawyers Believe

1. “My marketing’s most important purpose is to promote my services.” False! The most important purpose of your marketing is to establish that you can be trusted. Most of us don’t do business with people we don’t trust. While your prospect is considering whether to hire your services, he is also trying to determine whether […]

Content Marketing and Blog Trends for Lawyers in 2020

Content Marketing and Blog Trends for Lawyers in 2020

Like almost everything else in business, there are cycles of what clients want to read at blogs written by attorneys and law firms. In 2020, the most important development in content marketing trends for attorneys will be that the preferences of clients is changing—again. As a result, lawyers and law firms need to adjust their […]

It’s Not Stalking if You’re Offering Value to Your Clients

It’s Not Stalking if You’re Offering Value to Your Clients

We conducted a business development training workshop last week that included one-on-one coaching with each of the participants. The purpose of the coaching sessions is to take the training, advice and exercises from the sessions and make them personal and relevant to each participant’s practice, prospects and clients. As part of the pre-work, we ask […]

Presentations—A Way to Become a Magnet for New Business

Presentations—A Way to Become a Magnet for New Business

You are trying to build your book of business. With the competition getting nimbler and more aggressive, it hasn’t been easy. Clients are unfaithful yet they’re demanding more of your time. You have tried to be a consultative business developer, working on building relationships. You’ve been trying to do as much as you can with […]

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