Cole Casey, The Law Offices of G. Cole Casey. Nothing to Prove: Top San Diego DUI Defense Attorney Cole Casey Works Less, Earns More, and Doesn’t... Ongoing Follow-Up Is the Key to Turning Prospects into Clients: Follow-up is critical to good marketing. Why? Because prospects may not be ready to hire... The Principles of Good Cyber Risk Management: In the world of cyber risk, we are dealing with unprecedented events. Apart from... Can Your Marketing Pitch Pass This Challenge?: Are you up for a challenge? - I promise you it’s nothing too difficult. - Take a piece... Law Firm Differentiation— 5 Essential Attributes: The concentration of law firm financial strength narrows as fewer AmLaw 200 law firms can... 5 Ways Law Firms Can Improve Their Job Interviews: In a recent article published in The New York Times, Jason Dana, a professor at the Yale... 8 Critical Action Steps to Ensure the Future of Your Law Firm: When it comes to the future of your firm, the following action steps are critical for... When a Lawyer Gets Overwhelmed with Fear, Anxiety and Depression in Their Life: Are you a lawyer who privately struggles with stress, anxiety, depression, addiction and... Community News – August 2019: Snell & Wilmer is pleased to announce the Public Law Center (PLC) has named Orange... Connecting with Clients: SUCCESSFUL ADVOCATION FOR REAL PEOPLE, WITH REAL PROBLEMS BEGINS WITH HUMAN LEVEL...
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Can Your Marketing Pitch Pass This Challenge?

Can Your Marketing Pitch Pass This Challenge?

Are you up for a challenge? I promise you it’s nothing too difficult. Take a piece of paper and write down 5 reasons for contacting your prospects and current clients … but your purpose can’t involve pitching your services. Ready … go! Did you hear that little voice inside your head? I bet it questioned […]

5 Ways Law Firms Can Improve Their Job Interviews

5 Ways Law Firms Can Improve Their Job Interviews

In a recent article published in The New York Times, Jason Dana, a professor at the Yale School of Management, argued that job interviews are “utterly useless” in identifying the best candidates for a job. He had students interview other students and then predict their grade point averages for the following semester. The prediction was […]

LAW FIRMS CAN DO BETTER WITH MENTORING PROGRAMS

LAW FIRMS CAN DO BETTER WITH MENTORING PROGRAMS

When you’re a brand-new lawyer, it can feel like a display of vulnerability to ask for a mentor. Many firms place their associates into official mentoring programs, but the results are mixed. These mentoring programs are sometimes fruitful and helpful, and other times barely play a role in a young lawyer’s path. I was a […]

Why the Legal Industry Can Handle the Next Recession

Why the Legal Industry Can Handle the Next Recession

The last recession caught a robust and in-demand legal industry unprepared, and the consequences cut deep. Deal flow of all kinds dramatically slowed, with real estate hit first and hardest. Law firms were forced to lay off staff, defer acceptances for associates, and close entire offices. Contrary to traditional wisdom, the pace of litigation, including […]

Personalized Injury Law Firm – Battling to Relieve Clients’ Burdens

Personalized Injury Law Firm – Battling to Relieve Clients’ Burdens

Clayton Williford, Partner in Woods Williford, P.C., relates a story that well defines the approach and the reason for that approach to personal injury law. When he was in the first grade a “punk kid” tripped and kicked a young female classmate. “It just ticked me off and I just went over and beat him […]

How to Silence Your Inner Critic, Step Outside of Your Comfort Zone, and Achieve Greater Success

How to Silence Your Inner Critic, Step Outside of Your Comfort Zone, and Achieve Greater Success

“Yes, you can … ” Many professionals want to step outside of their comfort zones and try different types of branding activities such as public speaking, article writing, taking a leadership role on a committee, joining a nonprofit board, or starting a blog, but something inside holds them back from doing so. Here’s what I […]

High-Pressure Selling vs. Dignified Marketing Depends on How You Use the Three Cons

High-Pressure Selling vs. Dignified Marketing Depends on How You Use the Three Cons

Lawyers often ask me to explain how selling-based marketing differs from Education-Based Marketing. I point out the standard differences about giving prospects what they want, information and advice—and removing what they don’t want, a sales pitch. But the fine points of Education-Based Marketing go much deeper. You and I, as consumers, want people to respect […]

Optimizing Your Law Firm’s Financial Health in 2019: Four Areas to Focus Your Spring Cleaning

Optimizing Your Law Firm’s Financial Health in 2019: Four Areas to Focus Your Spring Cleaning

Fingerprints are unique. No two snowflakes are alike. And each law firm has its own personality. Whether small or large, local, national, or international in scope, general service or specialized boutique, driven by profit or public service, each law firm has its own DNA. Though distinctive, many law firms share common characteristics. One shared by […]

Nobody Wants a Debbie Downer During Initial Consultations

Nobody Wants a Debbie Downer During Initial Consultations

Initial consultations are an important part of most law firms. Potential clients meet attorneys about their cases. They want an attorney who can help them achieve their goals. Most clients come in knowing generally what they want. Some attorneys, however, become naysayers who focus exclusively on worst case scenarios. They instantly become pessimistic about what […]

Playing the Ultimate Game of Chess

Playing the Ultimate Game of Chess

Putting All the Pieces Together Before Trial Brings Attorney and Client to “Checkmate.” “Trial work in our practice areas is very complicated and there are a million angles. The lawyers on the other side are very good, so the process is very much like a chess match. I truly love the mental challenge of figuring […]

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