Kelly Bagla, Bagla Law Firm, APC, San Diego. Grabbing Life by the Pearls: PearlsAs Bagla Law Firm, APC celebrates 10 years of success, Founder, Business Lawyer,... 4 Compelling Reasons Why Lawyers Should Consider Starting a Podcast: Lawyers are building new and innovative thoughtleadership platforms using video and... Make Your Firm Family-Friendly … Don’t Just Say You Are: There’s been much discussion in the legal industry lately about female- and... Learning to Develop Business? Think Like a Stand-Up Comic: Risk intolerance can be bad news for the aspiring partner. After all, a risk adverse... It’s Not Stalking if You’re Offering Value to Your Clients: We conducted a business development training workshop last week that included one-on-one... Consider this Version of the Reptile: It’s Not Fear, It’s Anger: Defendants in many areas of litigation are likely familiar at this point with the Reptile... Best Attorney Websites of 2019: More than just a fancy business card, legal website design can be a branding vehicle, an... FULL COURT PRESS: Hepburn, Hernandez & Jung Trial Attorneys’ Relentless Pressure Leaves Opponents... Presentations—A Way to Become a Magnet for New Business: You are trying to build your book of business. With the competition getting nimbler and... Lawyers, this Approach Can Backfire on You: Be very careful. If this is not your style, then suddenly adapting it because you think...
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It’s Not Stalking if You’re Offering Value to Your Clients

It’s Not Stalking if You’re Offering Value to Your Clients

We conducted a business development training workshop last week that included one-on-one coaching with each of the participants. The purpose of the coaching sessions is to take the training, advice and exercises from the sessions and make them personal and relevant to each participant’s practice, prospects and clients. As part of the pre-work, we ask […]

Presentations—A Way to Become a Magnet for New Business

Presentations—A Way to Become a Magnet for New Business

You are trying to build your book of business. With the competition getting nimbler and more aggressive, it hasn’t been easy. Clients are unfaithful yet they’re demanding more of your time. You have tried to be a consultative business developer, working on building relationships. You’ve been trying to do as much as you can with […]

Shrewd Marketing Moves Most Lawyers Miss

Shrewd Marketing Moves Most Lawyers Miss

Follow these proven marketing secrets to gain a competitive edge in your effort to attract new clients and increase referrals. 1 Define and dominate your niche early. The first lawyer in a category usually becomes known as the authority in his field. He has a much stronger marketing position than lawyers who follow. You get no […]

Can Your Marketing Pitch Pass This Challenge?

Can Your Marketing Pitch Pass This Challenge?

Are you up for a challenge? I promise you it’s nothing too difficult. Take a piece of paper and write down 5 reasons for contacting your prospects and current clients … but your purpose can’t involve pitching your services. Ready … go! Did you hear that little voice inside your head? I bet it questioned […]

5 Ways Law Firms Can Improve Their Job Interviews

5 Ways Law Firms Can Improve Their Job Interviews

In a recent article published in The New York Times, Jason Dana, a professor at the Yale School of Management, argued that job interviews are “utterly useless” in identifying the best candidates for a job. He had students interview other students and then predict their grade point averages for the following semester. The prediction was […]

LAW FIRMS CAN DO BETTER WITH MENTORING PROGRAMS

LAW FIRMS CAN DO BETTER WITH MENTORING PROGRAMS

When you’re a brand-new lawyer, it can feel like a display of vulnerability to ask for a mentor. Many firms place their associates into official mentoring programs, but the results are mixed. These mentoring programs are sometimes fruitful and helpful, and other times barely play a role in a young lawyer’s path. I was a […]

Why the Legal Industry Can Handle the Next Recession

Why the Legal Industry Can Handle the Next Recession

The last recession caught a robust and in-demand legal industry unprepared, and the consequences cut deep. Deal flow of all kinds dramatically slowed, with real estate hit first and hardest. Law firms were forced to lay off staff, defer acceptances for associates, and close entire offices. Contrary to traditional wisdom, the pace of litigation, including […]

Personalized Injury Law Firm – Battling to Relieve Clients’ Burdens

Personalized Injury Law Firm – Battling to Relieve Clients’ Burdens

Clayton Williford, Partner in Woods Williford, P.C., relates a story that well defines the approach and the reason for that approach to personal injury law. When he was in the first grade a “punk kid” tripped and kicked a young female classmate. “It just ticked me off and I just went over and beat him […]

How to Silence Your Inner Critic, Step Outside of Your Comfort Zone, and Achieve Greater Success

How to Silence Your Inner Critic, Step Outside of Your Comfort Zone, and Achieve Greater Success

“Yes, you can … ” Many professionals want to step outside of their comfort zones and try different types of branding activities such as public speaking, article writing, taking a leadership role on a committee, joining a nonprofit board, or starting a blog, but something inside holds them back from doing so. Here’s what I […]

High-Pressure Selling vs. Dignified Marketing Depends on How You Use the Three Cons

High-Pressure Selling vs. Dignified Marketing Depends on How You Use the Three Cons

Lawyers often ask me to explain how selling-based marketing differs from Education-Based Marketing. I point out the standard differences about giving prospects what they want, information and advice—and removing what they don’t want, a sales pitch. But the fine points of Education-Based Marketing go much deeper. You and I, as consumers, want people to respect […]

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