MILITARY TRAINING Brings Peace of Mind to Legal Clients: Court proceedings and legal negotiations are often framed in military terms in which... Is There Gold in Your File Cabinet?: How to really help your clients and make money— where you're not trading your time for... California Case Summaries Civil™. Organized Succinct Summaries of New Civil Cases.: CALIFORNIA SUPREME COURT - Civil Code - National Shooting Sports Foundation, Inc. v.... Growing Your Practice: Small Law Firm Quick Guide: Turning Business Development Ideas into Reality - Growing your firm is essential for... 13 “MORE” SEO SPECIALISTS Share Their Best Tips for Lawyers: "IF YOU WERE WORKING WITH AN ATTORNEY TO IMPROVE A LAW FIRM'S SEARCH ENGINE OPTIMIZATION,... Balancing Act—Lawyers, Time, and Life: Finally, it is all coming together. You’re licensed. You are ready to practice on your... Community News – August 2018: Hughes & Hughes, LLP, a family law firm in Tustin, was recently honored as the 2018... Occupying the Leading Edge With Innovative Style, Proven Strategies, and Lasting Relationships: Madison Law, APC, has shown remarkable growth and has developed the knowledge, expertise,... Tenacity and Instincts: “Business litigation is where I thrive.It’s where I began my career, andI cannot... 20 Traits of the 100%- Capable Rainmaker: What does it take to be a great rainmaker, able to generate millions of dollars in...
Executive Presentations-468x60-1

RSSAll Entries in the "Marketing" Category

Growing Your Practice: Small Law Firm Quick Guide

Growing Your Practice: Small Law Firm Quick Guide

Turning Business Development Ideas into Reality Growing your firm is essential for small law practices. It is something that needs to happen but to which most attorneys fail to dedicate an adequate amount of time. One takeaway that you need to have when strategizing business development ideas is that they need to be actionable. Big […]

Balancing Act—Lawyers, Time, and Life

Balancing Act—Lawyers, Time, and Life

Finally, it is all coming together. You’re licensed. You are ready to practice on your own, in a firm or in some other setting. You’ve networked; you have prospective clients; you are getting referrals. It’s all falling into place. But is it all too much? There are so many demands on your time—clients, the court, […]

The Eye-Popping Fear that Keeps Prospects and Clients from Calling You

The Eye-Popping Fear that Keeps Prospects and Clients from Calling You

Your prospect has a problem. He doesn’t know what to do. He’s concerned. He’s afraid. He needs a lawyer. Will he call you? Maybe. Maybe not. Your prospect is afraid of a problem he doesn’t understand. Plus, he’s afraid of a marketplace he has learned not to trust. But here’s a bigger problem: He’s even […]

Duty of Care and Standard of Care Revisited

Duty of Care and Standard of Care Revisited

In my files of memorable products liability cases, there is one that, as an expert witness, I often cite anecdotally as the most profound example of inappropriate standard of care by a defendant company. The plaintiff had purchased an inexpensive residential box fan. The brand name may be a familiar one, although the manufacturing facility […]

19 STEPSTO BUILDING A REGIONAL OR NATIONAL LAW PRACTICE

19 STEPSTO BUILDING A REGIONAL OR NATIONAL LAW PRACTICE

Many lawyers are expanding their practices beyond state boundaries, building a regional or national practice. In some cases, they provide narrowly focused services; in others, they offer broad-based skills with the hopes of attracting a handful of the best cases in the country. If your practice area is suited to going beyond your state boundaries, […]

4 Client Intake Best Practices For Law Firms

4 Client Intake Best Practices For Law Firms

At many law firms, client intake is a disjointed process of back and forth calls and emails, and manual paperwork. The process can be arduous for both clients and staff. Worst of all, poor organization can expose law firms to liability when mistakes are made and result in lost business when things slip through the […]

Zero $ Investment: Fast Lane for Lawyers on LinkedIn

Zero $ Investment: Fast Lane for Lawyers on LinkedIn

Why remain invisible to nearly 550+ million LinkedIn professionals? LinkedIn, recently acquired by Microsoft, has grown dramatically from its nascent beginnings to attract professionals from many business categories. It’s a virtual fast lane, outpacing Facebook in relative percentage growth in professional users. There are 5 million professionals in your California geography and one might be […]

6 QUICK Ways To Give Your Firm the EDGE Over Competition— With Examples!

6 QUICK Ways To Give Your Firm the EDGE Over Competition— With Examples!

In legal marketing, it’s very common to hear our clients ask about their competition. Some of the top questions are: “What are they doing to rank #1?” and “Why are they getting more traffic than me?” These are great questions that both have very complex answers. However, there are some quick things you can do […]

Don’t Rob Your Prospects of Their Scarcest Resource. And What Not to Say When Marketing.

Don’t Rob Your Prospects of Their Scarcest Resource. And What Not to Say When Marketing.

Ever notice how many people want to steal your scarcest resource? They crave a piece of your time—often for their own benefit. But this theft isn’t only limited to people … each day hundreds of marketing messages attempt to rob you of your time, too. So how do you decide where to direct your attention? […]

What Are the Most Important Functions of a Good Law Firm Website?

What Are the Most Important Functions of a Good Law Firm Website?

While there are many components to a good law firm website, today we’re going to cover a few of the most important features. You want your website to portray the following three things to potential clients, and anyone who visits your website: Make it clear what you do and who you help. Within the first […]

  • Polls