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RSSAuthor Archive for Trey Ryder

Trey Ryder specializes in Education-Based Marketing for lawyers. He offers three free articles by e-mail: 11 Brochure Mistakes Lawyers Make, Marketing Moves Most Lawyers Miss, and 13 Marketing Misconceptions That Cost Lawyers a Fortune. To receive these articles, send your name and e-mail address to trey@treyryder.com and ask for his free packet of marketing articles.

How and Why to Start and Market Your Own Non-Profit Organization

How and Why to Start and Market Your Own Non-Profit Organization

Here’s one of the best-kept secrets in lawyer marketing. Few attorneys take advantage of it. But those who actively pursue it can gain significant competitive advantages most attorneys only dream about. Plus, they provide much-needed help to people in their community. If you see lawyers making key contacts by working in non-profit organizations—and if competing […]

19 Secrets That Increase Response to Print Ads

19 Secrets That Increase Response to Print Ads

Have you ever purchased a display ad in the newspaper and then not received a single call? Or placed an ad in a magazine, only to conclude that no one ever saw it? What went wrong? Here are seven common reasons prospects don’t respond to ads. Prospects don’t see your ad because no graphic image […]

The Eye-Popping Fear that Keeps Prospects and Clients from Calling You

The Eye-Popping Fear that Keeps Prospects and Clients from Calling You

Your prospect has a problem. He doesn’t know what to do. He’s concerned. He’s afraid. He needs a lawyer. Will he call you? Maybe. Maybe not. Your prospect is afraid of a problem he doesn’t understand. Plus, he’s afraid of a marketplace he has learned not to trust. But here’s a bigger problem: He’s even […]

19 STEPSTO BUILDING A REGIONAL OR NATIONAL LAW PRACTICE

19 STEPSTO BUILDING A REGIONAL OR NATIONAL LAW PRACTICE

Many lawyers are expanding their practices beyond state boundaries, building a regional or national practice. In some cases, they provide narrowly focused services; in others, they offer broad-based skills with the hopes of attracting a handful of the best cases in the country. If your practice area is suited to going beyond your state boundaries, […]

14 Marketing Misconceptions That Cost Lawyers A Fortune

14 Marketing Misconceptions That Cost Lawyers A Fortune

1. You must have a huge, expensive website and blog to attract desirable cases and compete head-on with other lawyers. Wrong! If you want a formal, corporate-looking website for all the world to see, fine. But please don’t think you must compete in this arena. Every week I get calls from lawyers who are unhappy […]

How “Only” Can Make or Break Your Marketing Effort

How “Only” Can Make or Break Your Marketing Effort

One critical function of marketing is to emphasize how you differ from other lawyers. And if you want a substantial marketing advantage, identify your unique characteristics. Really, this isn’t hard. After all, no two attorneys are exactly the same. No other attorney in the world has exactly the same education as you. No other lawyer […]

Written Schedule of Services and Fees Multiplies Credibility, Increases Client Comfort

Written Schedule of Services and Fees Multiplies Credibility, Increases Client Comfort

How do you present fees in a way that emphasizes the value of your services and takes the spotlight off the price? If you’re a student of sales and marketing, you’ve probably read about the importance of completing your sales pitch and not revealing the price until the end. But, if you’re the person who […]

How to Create an Email Law Alert

How to Create an Email Law Alert. Powerful Marketing Tool Replaces Printed Newsletters.

Thanks to email, you can now write and distribute a weekly Law Alert without buying a single postage stamp or sacrificing even one tree. What’s more, you can email your Alert to prospects and clients anywhere in the world in minutes. Here’s how to design and promote an email alert that attracts new clients and […]

Harness the Power of Media Publicity to Build Your Image as an Authority, Attract News Clients and Increase Referrals

Harness the Power of Media Publicity to Build Your Image as an Authority, Attract News Clients and Increase Referrals

Publicity is the term I use to describe feature articles in newspapers and magazines—and interviews on radio and television. Publicity can be a powerful tool when you use it correctly. The idea of hiring someone to handle publicity goes back to Biblical times. In fact, the first press agent in recorded history was Samuel, who […]

17 Ways to Increase Your Materials’ Readership and Response

17 Ways to Increase Your Materials’ Readership and Response

Tip #1 Make sure your headlines are large and bold. You don’t want them so large that they appear awkward, but large, bold lettering attracts your reader’s attention and directs his eyes to the beginning of your message. Tip #2 Use subheads to draw readers through your copy. Many people scan subheads to get an […]

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