To Educate, Motivate AND PROTECT: "We got into estate planning before it was the hot area of legal practice because we have... CONNECTING People: “A career change, whether lateral or vertical, is a significant moment in someone’s... Critical Success Factors. The Key to Exposing Demand.: Let’s get the new year started off on the right foot by simplifying what many lawyers... Don’t Rob Your Prospects of Their Scarcest Resource. And What Not to Say When Marketing.: Ever notice how many people want to steal your scarcest resource? They crave a piece of... California Case Summaries Civil™ Organized Succinct Summaries of New Civil Cases: CALIFORNIA SUPREME COURT - Torts - T.H. v. Novartis Pharmaceuticals Corporation (2017) _... What Are the Most Important Functions of a Good Law Firm Website?: While there are many components to a good law firm website, today we're going to cover a... Community News – February 2018: Umberg Zipser LLP is pleased to announce that Jeff Reeves has joined the firm as its... “Getting to Know You”: The song title is famous and by taking the same approach the Tax Law Office of Luis E... Why Are Law Firms Falling Behind?: This news ought to be deeply disturbing to managing partners and lawyers everywhere,... Being a True Giver When Networking: Over the past 10–15 years there has been a dramatic increase in the number of people...
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RSSAuthor Archive for Trey Ryder

Trey Ryder specializes in Education-Based Marketing for lawyers. He offers three free articles by e-mail: 11 Brochure Mistakes Lawyers Make, Marketing Moves Most Lawyers Miss, and 13 Marketing Misconceptions That Cost Lawyers a Fortune. To receive these articles, send your name and e-mail address to trey@treyryder.com and ask for his free packet of marketing articles.

14 Marketing Misconceptions That Cost Lawyers A Fortune

14 Marketing Misconceptions That Cost Lawyers A Fortune

1. You must have a huge, expensive website and blog to attract desirable cases and compete head-on with other lawyers. Wrong! If you want a formal, corporate-looking website for all the world to see, fine. But please don’t think you must compete in this arena. Every week I get calls from lawyers who are unhappy […]

How “Only” Can Make or Break Your Marketing Effort

How “Only” Can Make or Break Your Marketing Effort

One critical function of marketing is to emphasize how you differ from other lawyers. And if you want a substantial marketing advantage, identify your unique characteristics. Really, this isn’t hard. After all, no two attorneys are exactly the same. No other attorney in the world has exactly the same education as you. No other lawyer […]

Written Schedule of Services and Fees Multiplies Credibility, Increases Client Comfort

Written Schedule of Services and Fees Multiplies Credibility, Increases Client Comfort

How do you present fees in a way that emphasizes the value of your services and takes the spotlight off the price? If you’re a student of sales and marketing, you’ve probably read about the importance of completing your sales pitch and not revealing the price until the end. But, if you’re the person who […]

How to Create an Email Law Alert

How to Create an Email Law Alert. Powerful Marketing Tool Replaces Printed Newsletters.

Thanks to email, you can now write and distribute a weekly Law Alert without buying a single postage stamp or sacrificing even one tree. What’s more, you can email your Alert to prospects and clients anywhere in the world in minutes. Here’s how to design and promote an email alert that attracts new clients and […]

Harness the Power of Media Publicity to Build Your Image as an Authority, Attract News Clients and Increase Referrals

Harness the Power of Media Publicity to Build Your Image as an Authority, Attract News Clients and Increase Referrals

Publicity is the term I use to describe feature articles in newspapers and magazines—and interviews on radio and television. Publicity can be a powerful tool when you use it correctly. The idea of hiring someone to handle publicity goes back to Biblical times. In fact, the first press agent in recorded history was Samuel, who […]

17 Ways to Increase Your Materials’ Readership and Response

17 Ways to Increase Your Materials’ Readership and Response

Tip #1 Make sure your headlines are large and bold. You don’t want them so large that they appear awkward, but large, bold lettering attracts your reader’s attention and directs his eyes to the beginning of your message. Tip #2 Use subheads to draw readers through your copy. Many people scan subheads to get an […]

Offer a Guarantee for Added Client Confidence

Offer a Guarantee for Added Client Confidence

I can feel the chill in the air. You’re thinking, “Guaranteeing a lawyer’s services? You must be crazy.” Sears built a retail empire on six words, “Satisfaction Guaranteed or Your Money Back.” Today, most online and offline retail stores and mail-order companies give you a prompt refund, exchange or credit for anything you buy that […]

Specific Facts Build Powerful Marketing Arguments

Specific Facts Build Powerful Marketing Arguments

Lawyers often carry out marketing programs under the misconception that if they offer general information about their practice, their prospects will figure out the rest. Wrong! If you assume your prospects will fill in the blanks, you’re asking too much. For example, if I said to my prospects, who are attorneys, “I’m a marketing consultant […]

How to Build Your Law Practice with Dignity.Here’s the only marketing plan you’ll ever need.

How to Build Your Law Practice with Dignity.Here’s the only marketing plan you’ll ever need.

Many lawyers spend thousands of dollars on complex marketing plans. But then, often, other priorities seize their attention and their marketing plans gather dust. Here’s the marketing plan I use for my clients. Step 1 Identify the niche you want to fill and the services you want to market. When prospects hear your name, you […]

Motivate Clients and Prospects with the Fear of Loss

Motivate Clients and Prospects with the Fear of Loss

One commonly overlooked motivator is the fear of loss. Remember this rule: The fear of loss is greater than the desire for gain. HERE’S AN EXAMPLE: To illustrate the desire for gain, let’s say I’ll give you $20 if you do something for me. Depending on how much you value $20, you may or may […]

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