Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... Using the Billboard Effect to Develop and Obtain Employee Buy-in on the Leader’s Vision: Warren Bennis, acclaimed scholar, author and advisor to corporation presidents, said,... Are You a Networking Rock Star or Rookie?: If you’ve read my book The Attorney’s Networking Handbook, you probably know that I... 5 Lessons for Law Firm Marketers From HubSpot’s INBOUND 2017 Conference: I know some folks within law firms are wary of attending marketing conferences outside of... How “Only” Can Make or Break Your Marketing Effort: One critical function of marketing is to emphasize how you differ from other lawyers. And... How to Get More Law Firm Reviews Online: With all the stories we hear of identity theft and security breaches these days, it can... Overcoming Fear of Success Through Ethical Safeguards: Self-employed lawyers rely heavily on their ability to propel their businesses... Boost Productivity By Slowing Down A Little: You’re an unstoppable legal machine. You churn through a hundred pages of briefs and... COMBINING HUMAN RELATIONSHIPS WITH TECHNOLOGY’S ADVANCES: Anthony Geraci, founder of Geraci Law Firm, believes the path to success in the coming... Networking: How To Disengage From a Dead-End Conversation: We’ve all found ourselves trapped in a dead-end conversation at a networking event....
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RSSAuthor Archive for Stephen Fairley

Stephen Fairley is CEO of The Rainmaker Institute, the nation’s largest law firm marketing company that specializes in helping small and solo law firms generate more referrals and build lifestyle law firms. Over 6,000 attorneys have benefitted from applying their proven Rainmaker Marketing System. For more information visit: http://www.RainmakerRetreat.com or http://www.TheRainmakerInstitute.com or call 888-588-5891.

3 Keys to Reaping the Rewards of Relationships

3 Keys to Reaping the Rewards of Relationships

I was recently coaching an attorney at a small east coast law firm who was lamenting how slow new business has become in the past few months. As we talked, I asked him, as I ask dozens of legal professionals every week, “What have you done in the past 3 months to build relationships with potential referral partners?” He mentioned […]

A Lawyer’s Guide to Using Social Media for Business Development

A Lawyer’s Guide to Using Social Media for Business Development

The sheer number of attorneys competing for business today, especially in consumer law, makes it virtually impossible to grow a law firm organically by word of mouth. You must be much more proactive and intentional about your business development efforts than just sitting back and letting your work speak for itself. One of the best […]

The 5 Truths Every Attorney Needs to Know About Referrals

The 5 Truths Every Attorney Needs to Know About Referrals

AT THE RAINMAKER INSTITUTE, we specialize in helping attorneys improve their revenues and increase the quality and quantity of their referrals. One of the things attorneys most frequently ask us is: “How do I find more clients fast?” The answer to this question is deceptively simple, yet amazingly complex to resolve. Referrals are near the […]

The Biggest Crime in Law Firms

The Biggest Crime in Law Firms

The biggest crime in law firms today goes unnoticed by most outsiders. It is not reported in the media. There are no police reports filed and firms don’t even mention it on their websites. People don’t talk about it on the street and partners often overlook it. Even though this crime is rampant, its presence […]

WHAT 95% OF LAW FIRMS ARE DOING WRONG (AND HOW YOU CAN FIX IT)

WHAT 95% OF LAW FIRMS ARE DOING WRONG (AND HOW YOU CAN FIX IT)

We have been doing a lot of secret shopper calls recently. Each time we do an event—like our monthly Rainmaker Retreat—we have attorneys who say or think “my firm is different,” so we decided to put that excuse to rest by calling firms and secret shopping them and then reporting our findings. Unfortunately, we’ve found […]

How to Generate New Law Firm Clients Using Speaking and Seminars

How to Generate New Law Firm Clients Using Speaking and Seminars

According to a national survey, the number 1 fear people have is speaking in public. Fear of dying is ranked number 7. So just remember when you attend your next funeral that more people would rather be in the coffin than giving the eulogy. I realize speaking is not for everyone, but if you enjoy […]

How to Make Alternative Fee Arrangements Work for Your Law Firm

How to Make Alternative Fee Arrangements Work for Your Law Firm

Law firms are under increasing pressure from clients to reduce costs and justify expenditures, and alternative fee arrangements (AFAs) are rising to the challenge. While AFAs aren’t exactly a new concept to the legal industry (estate planning and criminal defense attorneys have been offering them for years), they are now becoming more prevalent in other […]

Outsource Your Marketing, Not Your Life

Outsource Your Marketing, Not Your Life

Summer is vacation time, so what do you have planned? If you are like most smallbusiness owners I know, you won’t be going anywhere without your smartphone, tablet or your laptop. That’s because you’ll undoubtedly be working. If you could change that, would you? Well, you can. If you learn to delegate the things that […]

LEAD CONVERSION

LEAD CONVERSION

How Attorneys Can Convert More Browsers into Buyers How do you help a client who doesn’t know what’s best for them and focuses on the wrong area? I work with hundreds of law firms every year and one of the most common requests I hear from attorneys is, “I need more leads.” Yet when I inquire […]

3 Proven Email Tactics Law Firms Can Use to Find Qualified Leads

3 Proven Email Tactics Law Firms Can Use to Find Qualified Leads

Law firms and other service providers often struggle with effective ways to use email and newsletters to find qualified leads. This is primarily because they misunderstand the purpose of these keep in touch emails. They are best used to keep you at the top of mind for former clients and referral partners. Often, a direct […]

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