A Heavy Hitter in Plaintiff Law.: Finding Success One “Right Thing” at a Time - Doing the right thing—whether at the... Podcasts Take Professional Marketing by Storm: The Facts About Podcasting - Podcasts have become more popular than watching videos,... 13 Best Practices for Attending Conferences: It’s the beginning of 2020 and time to start planning your schedule of conferences and... Ten Considerations for Performance-Based Compensation: With the dawn of the new year, many companies are taking the initial steps that they hope... Can Lawyers Be Required to Give Advance Notice Before Departing? Perhaps Not, Says American Bar Association: As readers know, corporate executives (and regular employees) are often subject to... Collection Problem? No. Sales Problem: “The sale isn’t complete until the last dollar is collected.” - This wisdom is... Never Let a Client Go to Bed Angry: Lots of marriage therapists tell married couples never to let their spouse go to bed... Community News – February 2020: Reuben Camper Cahn, partner at Keller/Anderle LLP, a nationally recognized... Boutique Trial Firm With a National Powerhouse Punch: "I think it’s unusual to find lawyers with our background and qualifications at a small... Your Firm Was HACKED. Now What?: It looked like just another notice from your law firm’s IT guy— probably another...
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RSSAuthor Archive for Stefanie Marrone

Stefanie Marrone helps law firms effectively tell their stories and find their unique voices. Over the last 17 years, she has worked with some of the most prominent and innovative law firms in the world, developing and executing global revenue generating business development and communications strategies, including media relations, branding, and multi-channel content marketing and social media campaigns. She is very passionate about using social media for lead generation and brand building. She has a diverse range of experience in both Big Law and mid-size/small-law firms. To Learn more, please visit www.TarterKrinsky.com.

12 Easy Ways to Be More Successful with Your Content Marketing Efforts

12 Easy Ways to Be More Successful with Your Content Marketing Efforts

Content marketing takes time and effort, but staying top of mind with your target audiences is a key goal to marketing and business development—and providing value-added content is one way in which you can do this while branding yourself as a subject-matter expert in your area of the law. Here are 12 tips to make […]

Overcome Content Paralysis and Get the Attention You Deserve

Overcome Content Paralysis and Get the Attention You Deserve

I recently had a conversation with a lawyer who was struggling to finish a client alert. It had been sitting on his desk for about a week for his final review. This lawyer is not known to be a procrastinator, so I asked him what was going on, and he candidly told me that he […]

How to Silence Your Inner Critic, Step Outside of Your Comfort Zone, and Achieve Greater Success

How to Silence Your Inner Critic, Step Outside of Your Comfort Zone, and Achieve Greater Success

“Yes, you can … ” Many professionals want to step outside of their comfort zones and try different types of branding activities such as public speaking, article writing, taking a leadership role on a committee, joining a nonprofit board, or starting a blog, but something inside holds them back from doing so. Here’s what I […]

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