Occupying the Leading Edge With Innovative Style, Proven Strategies, and Lasting Relationships: Madison Law, APC, has shown remarkable growth and has developed the knowledge, expertise,... Tenacity and Instincts: “Business litigation is where I thrive.It’s where I began my career, andI cannot... 20 Traits of the 100%- Capable Rainmaker: What does it take to be a great rainmaker, able to generate millions of dollars in... Digital Marketing Trends in 2018 and Beyond: If you have seen a slump in your recent marketing efforts, you need to evaluate what you... How Meditation Helped My Law Practice And Why I Think It Could Help Yours: Last year, I made equity partner at my Firm. In this blog, I have promised to tell some... The Eye-Popping Fear that Keeps Prospects and Clients from Calling You: Your prospect has a problem. He doesn't know what to do. He's concerned. He's afraid. He... Unlocking the Talents of the Millennial Lawyer: “What can I do to convince you to stay?” - So asked a senior partner during a long... 11 “More” SEO Specialists Share Their Best Tips for Lawyers: This is the question we posed to more than 50 SEO specialists who have done SEO for... Community News – July 2018: Jeff Greenman, Founder of Greenman Law P.C., a plaintiffs-only firm in Aliso Viejo, has... Riding A Wave of Wage and Hour Class Action Litigation: California’s Leading Wage and Hour Class Action Lawyer, San Diego’s own Bill Turley...
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RSSAuthor Archive for Paula Black

Drawing on over twenty years' experience in branding and positioning, Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is the award-winning author of "The Little Black Book on Law Firm Branding & Positioning," "The Little Black Book on Law Firm Marketing and Business Development," and "The Little Black Book: A Lawyer's Guide To Creating A Marketing Habit in 21 Days," as well as founder and President of Miami-based Paula Black & Associates. For more information visit http://www.paulablacklegalmarketing.com

How to Move Forward with Good Plans… Instead of Waiting for Perfection

How to Move Forward with Good Plans… Instead of Waiting for Perfection

Being a perfectionist can be an asset as a lawyer. It’s VERY important for you to get the details right when working on a client matter or appearing in court. But in other ways, being a perfectionist can actually hold you back. Especially when it comes to business development. Being a perfectionist can keep you from making progress with plans that are […]

4 Signs That You Are Your Own Worst Critic

4 Signs That You Are Your Own Worst Critic

A reasonable amount of self-criticism can be a good thing. It allows us to reflect on our actions and decisions, and it helps us push ourselves to improve. Certainly, having self-awareness of our shortcomings is vital for anyone who wants to build and develop a business, and lawyers are no exception. BUT… many lawyers go […]

Legal Marketing. 5 Ways to Make Your Firm Bios Stand Out Online.

Legal Marketing. 5 Ways to Make Your Firm Bios Stand Out Online.

Drawing on over twenty years’ experience in branding and positioning, Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is the award-winning author of “The Little Black Book on Law Firm Branding & Positioning,” “The Little Black Book on Law Firm […]

Legal Business Development: What To Do With The Leads You Acquire At A Conference

Legal Business Development: What To Do With The Leads You Acquire At A Conference

I worked with a client the other day to figure out what strategy she should put into place to maximize the 60 business cards she picked up during a 2-day conference that was truly filled with people who are her target market. First and foremost, it’s about building relationships, so where do we begin? The […]

How to Turn Attorney Biographies Into Law Firm Marketing Tools

How to Turn Attorney Biographies Into Law Firm Marketing Tools

An attorney’s bio, especially an online version, is one of their first methods of contact with potential clients. Whether people are shopping for representation or simply doing research on the firm, what’s put out into the world should speak for you, not about you. By following a few simple guidelines and thinking of your bio […]

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