Advocating with Compassion. A SHARED VISION OF CLIENT SERVICE.: “The best lawyers who get the best results are the ones who really get to know their... Lawyers, Does It Really Matter What Other Law Firms Do?: If you truly want your practice or your law firm to grow, there is one question you’re... 5 Things You Can Do for Yourself and Your Career Ahead of the Coming Economic Tides: We have enjoyed the benefits of the longest economic expansion in U.S. history—over 120... 18 Marketing Myths Most Lawyers Believe: 1. - “My marketing’s most important purpose is to promote my services.” False! The... The Question That Creates Instant Authority. What do you want to be known for in your business?: We operate in an economy today where you likely have more competitors than you can count.... California Case Summaries. New California Civil Cases.: CALIFORNIA SUPREME COURT - Civil Code - White v. Square, Inc. (2019) _ Cal.5th _ , 2019... Content Marketing and Blog Trends for Lawyers in 2020: Like almost everything else in business, there are cycles of what clients want to read at... 7 Tips to Help Lawyers Become Legal Correspondents to the Media: When you think of legal media correspondents, who do you think of? Names that quickly... 6 Interview Strategies for Solo and Small Law Firms: Hiring the right lawyers is a critical component of any law firm’s success. But... Kelly Bagla, Bagla Law Firm, APC, San Diego. Grabbing Life by the Pearls: PearlsAs Bagla Law Firm, APC celebrates 10 years of success, Founder, Business Lawyer,...
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RSSAuthor Archive for Paula Black

Drawing on over twenty years' experience in branding and positioning, Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is the award-winning author of "The Little Black Book on Law Firm Branding & Positioning," "The Little Black Book on Law Firm Marketing and Business Development," and "The Little Black Book: A Lawyer's Guide To Creating A Marketing Habit in 21 Days," as well as founder and President of Miami-based Paula Black & Associates. For more information visit http://www.paulablacklegalmarketing.com

How to Move Forward with Good Plans… Instead of Waiting for Perfection

How to Move Forward with Good Plans… Instead of Waiting for Perfection

Being a perfectionist can be an asset as a lawyer. It’s VERY important for you to get the details right when working on a client matter or appearing in court. But in other ways, being a perfectionist can actually hold you back. Especially when it comes to business development. Being a perfectionist can keep you from making progress with plans that are […]

4 Signs That You Are Your Own Worst Critic

4 Signs That You Are Your Own Worst Critic

A reasonable amount of self-criticism can be a good thing. It allows us to reflect on our actions and decisions, and it helps us push ourselves to improve. Certainly, having self-awareness of our shortcomings is vital for anyone who wants to build and develop a business, and lawyers are no exception. BUT… many lawyers go […]

Legal Marketing. 5 Ways to Make Your Firm Bios Stand Out Online.

Legal Marketing. 5 Ways to Make Your Firm Bios Stand Out Online.

Drawing on over twenty years’ experience in branding and positioning, Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is the award-winning author of “The Little Black Book on Law Firm Branding & Positioning,” “The Little Black Book on Law Firm […]

Legal Business Development: What To Do With The Leads You Acquire At A Conference

Legal Business Development: What To Do With The Leads You Acquire At A Conference

I worked with a client the other day to figure out what strategy she should put into place to maximize the 60 business cards she picked up during a 2-day conference that was truly filled with people who are her target market. First and foremost, it’s about building relationships, so where do we begin? The […]

How to Turn Attorney Biographies Into Law Firm Marketing Tools

How to Turn Attorney Biographies Into Law Firm Marketing Tools

An attorney’s bio, especially an online version, is one of their first methods of contact with potential clients. Whether people are shopping for representation or simply doing research on the firm, what’s put out into the world should speak for you, not about you. By following a few simple guidelines and thinking of your bio […]

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