Occupying the Leading Edge With Innovative Style, Proven Strategies, and Lasting Relationships: Madison Law, APC, has shown remarkable growth and has developed the knowledge, expertise,... Tenacity and Instincts: “Business litigation is where I thrive.It’s where I began my career, andI cannot... 20 Traits of the 100%- Capable Rainmaker: What does it take to be a great rainmaker, able to generate millions of dollars in... Digital Marketing Trends in 2018 and Beyond: If you have seen a slump in your recent marketing efforts, you need to evaluate what you... How Meditation Helped My Law Practice And Why I Think It Could Help Yours: Last year, I made equity partner at my Firm. In this blog, I have promised to tell some... The Eye-Popping Fear that Keeps Prospects and Clients from Calling You: Your prospect has a problem. He doesn't know what to do. He's concerned. He's afraid. He... Unlocking the Talents of the Millennial Lawyer: “What can I do to convince you to stay?” - So asked a senior partner during a long... 11 “More” SEO Specialists Share Their Best Tips for Lawyers: This is the question we posed to more than 50 SEO specialists who have done SEO for... Community News – July 2018: Jeff Greenman, Founder of Greenman Law P.C., a plaintiffs-only firm in Aliso Viejo, has... Riding A Wave of Wage and Hour Class Action Litigation: California’s Leading Wage and Hour Class Action Lawyer, San Diego’s own Bill Turley...
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RSSAuthor Archive for Norm Hulcher

Hulcher & Hays, LLC is a Phoenix-based law firm marketing consultant (www.hulcher.net)

The Art of ERROR Recovery

The Art of ERROR Recovery

When you make a mistake that puts a client behind the eight ball, your appropriate response can salvage—and even strengthen—the client relationship When Alexander Pope wrote, “To err is human, to forgive divine,” he probably hadn’t just gotten off the phone with his attorney. If he had, he might have tacked on this qualifier: “… unless […]

Staff Infection. Whether your legal secretary is a marketing asset or liability depends mostly on you

Staff Infection. Whether your legal secretary is a marketing asset or liability depends mostly on you

“Ken” was having a bad day. Late and unprepared for a hearing that morning, he’d incurred the wrath of the judge, who took it out on Ken’s client. Another client, fed up with Ken’s not returning her calls, had just picked up her file en route to an appointment with her new lawyer. Two-thirds of […]

How to "Work a Room"

How to “Work a Room”

Being effective in social situations depends far more on your purpose and attitude than on skill and talent Complete the following sentence: “I wish that when I was in law school they had taught us about _____________.” Presumably, your answer is not “the elements of a contract,” “ethics,” “personal hygiene” or “reusing a syringe.” However, […]

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