To Educate, Motivate AND PROTECT: "We got into estate planning before it was the hot area of legal practice because we have... CONNECTING People: “A career change, whether lateral or vertical, is a significant moment in someone’s... Critical Success Factors. The Key to Exposing Demand.: Let’s get the new year started off on the right foot by simplifying what many lawyers... Don’t Rob Your Prospects of Their Scarcest Resource. And What Not to Say When Marketing.: Ever notice how many people want to steal your scarcest resource? They crave a piece of... California Case Summaries Civil™ Organized Succinct Summaries of New Civil Cases: CALIFORNIA SUPREME COURT - Torts - T.H. v. Novartis Pharmaceuticals Corporation (2017) _... What Are the Most Important Functions of a Good Law Firm Website?: While there are many components to a good law firm website, today we're going to cover a... Community News – February 2018: Umberg Zipser LLP is pleased to announce that Jeff Reeves has joined the firm as its... “Getting to Know You”: The song title is famous and by taking the same approach the Tax Law Office of Luis E... Why Are Law Firms Falling Behind?: This news ought to be deeply disturbing to managing partners and lawyers everywhere,... Being a True Giver When Networking: Over the past 10–15 years there has been a dramatic increase in the number of people...
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RSSAuthor Archive for Norm Hulcher

Hulcher & Hays, LLC is a Phoenix-based law firm marketing consultant (www.hulcher.net)

The Art of ERROR Recovery

The Art of ERROR Recovery

When you make a mistake that puts a client behind the eight ball, your appropriate response can salvage—and even strengthen—the client relationship When Alexander Pope wrote, “To err is human, to forgive divine,” he probably hadn’t just gotten off the phone with his attorney. If he had, he might have tacked on this qualifier: “… unless […]

Staff Infection. Whether your legal secretary is a marketing asset or liability depends mostly on you

Staff Infection. Whether your legal secretary is a marketing asset or liability depends mostly on you

“Ken” was having a bad day. Late and unprepared for a hearing that morning, he’d incurred the wrath of the judge, who took it out on Ken’s client. Another client, fed up with Ken’s not returning her calls, had just picked up her file en route to an appointment with her new lawyer. Two-thirds of […]

How to "Work a Room"

How to “Work a Room”

Being effective in social situations depends far more on your purpose and attitude than on skill and talent Complete the following sentence: “I wish that when I was in law school they had taught us about _____________.” Presumably, your answer is not “the elements of a contract,” “ethics,” “personal hygiene” or “reusing a syringe.” However, […]

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