People Skills, Digital Leadership, Empowered Clients: Jackson & Wilson Showcase the Human Side of Law and Business withCutting-Edge... White Glove Service for San Diego’s Hospitality Industry: Driven by Passionate People, Stokes Wagner Provides 5-Star Legal Services to Those in the... Selecting the Right Mediator For Your Dispute: What should you consider when selecting a mediator? This article addresses the salient... Write Your Way To New Business By Writing for Magazines: One of the best ways for attorneys to get their name out and to position themselves as... You’re in Sales, Get Over It: Every communication involves selling. Every utterance is a sales call. Every time you... Presentation Is Key: After all of the painstaking discovery work that goes into a case, what a win or loss... Community News – September 2017: Newmeyer & Dillion LLP is pleased to announce that four of the firm’s Business... A Resourceful Collaborator: “I think the most important thing about me is that I care about finding practical... Tried, Tested & Triumphant: Khashayar Law Group Secures Position as One of Southern California’s Top... Convert Unhappy Clients into Fans: Clients can become upset with us for many reasons, some of which are within our control,...
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RSSAuthor Archive for Norm Hulcher

Hulcher & Hays, LLC is a Phoenix-based law firm marketing consultant (www.hulcher.net)

The Art of ERROR Recovery

The Art of ERROR Recovery

When you make a mistake that puts a client behind the eight ball, your appropriate response can salvage—and even strengthen—the client relationship When Alexander Pope wrote, “To err is human, to forgive divine,” he probably hadn’t just gotten off the phone with his attorney. If he had, he might have tacked on this qualifier: “… unless […]

Staff Infection. Whether your legal secretary is a marketing asset or liability depends mostly on you

Staff Infection. Whether your legal secretary is a marketing asset or liability depends mostly on you

“Ken” was having a bad day. Late and unprepared for a hearing that morning, he’d incurred the wrath of the judge, who took it out on Ken’s client. Another client, fed up with Ken’s not returning her calls, had just picked up her file en route to an appointment with her new lawyer. Two-thirds of […]

How to "Work a Room"

How to “Work a Room”

Being effective in social situations depends far more on your purpose and attitude than on skill and talent Complete the following sentence: “I wish that when I was in law school they had taught us about _____________.” Presumably, your answer is not “the elements of a contract,” “ethics,” “personal hygiene” or “reusing a syringe.” However, […]

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