In Your Corner: When Gerald “Gerry” Maggio faced a life-altering decision over whether to continue a... Want to Get More Done? Think Big and Act Small.: Lawyers work hard. It’s what they do. The good news is that hard work can be deeply... 20 Traits of the 100%-Capable Rainmaker: What does it take to be a great rainmaker, able to generate millions of dollars in... 10 Ways to Habitually Market For New Business: Ask the most successful rainmakers what their secret is to their success and most will... How to Deal with Underperforming Lawyers: The challenges of a shrinking and intensifying competitive legal marketplace demand that... 20 Frustrating Things Lawyers Do While Delegating: Solo lawyers who want to scale their law practice must delegate. Yes, as a lawyer you... 19 STEPSTO BUILDING A REGIONAL OR NATIONAL LAW PRACTICE: Many lawyers are expanding their practices beyond state boundaries, building a regional... Community News – May 2018: Mark E. Minyard, Managing Partner of Minyard Morris in Newport Beach, has been selected... Punching Above Their Weight: “We’re hired to make a difference. We want to focus on the client and change their... Best Books for Solo Entrepreneurial Lawyers in 2018: Reading a great book is a real joy. Reading is also an effective way for solo lawyers to...
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RSSAuthor Archive for Mike O'Horo

Mike O'Horo is a serial innovator in the law business. His current venture, RainmakerVT, is the world's first interactive online rainmaking training for lawyers, by which lawyers learn how to attract the right kind of clients without leaving their desks. For 20 years, Mike has been known by lawyers everywhere as The Coach. He trained more than 7000 of them, generating $1.5 billion in new business. Mike can be reached at mikeohoro@rainmakervt.com

20 Traits of the 100%-Capable Rainmaker

20 Traits of the 100%-Capable Rainmaker

What does it take to be a great rainmaker, able to generate millions of dollars in business—each year, reliably? What’s actually involved in the rainmaking sausage? As with every great accomplishment, there’s much more than you can see. Many lawyers, observing their rainmaker peers, likewise see only the most visible things they do versus the […]

Critical Success Factors. The Key to Exposing Demand.

Critical Success Factors. The Key to Exposing Demand.

Let’s get the new year started off on the right foot by simplifying what many lawyers struggle with. There’s a lot of confusing advice out there for lawyers who are trying to learn how to get clients. Let these three basic questions be your guide to simplified business development: What? Why? How? What problem, situation, […]

Make Time for Business Development With TIME-SHIFTING

Make Time for Business Development With TIME-SHIFTING

For the 25 years I’ve been coaching lawyers, their #1 excuse for not being more serious about business development (BD) has been “lack of time.” During our planning sessions, after you declare your goal, I ask how much time you’ll commit each week to achieve it. This is the “no matter what,” “never fall below,” […]

Networking: How To Disengage From a Dead-End Conversation

Networking: How To Disengage From a Dead-End Conversation

We’ve all found ourselves trapped in a dead-end conversation at a networking event. Someone drones on about a topic in which you have no interest. Or, it’s simply someone you don’t like. Or, there’s nothing wrong with the topic or the person, but you can’t spend that much time with any one person. You need […]

Convert Unhappy Clients into Fans

Convert Unhappy Clients into Fans

Clients can become upset with us for many reasons, some of which are within our control, and others that aren’t. We make mistakes, forget things, have bad days, or simply get overwhelmed by the unexpected. Such is life. However, what happens afterward determines the future of that relationship, and countless other potential relationships that that […]

Sales and Marketing are Not the Same

Sales and Marketing are Not the Same

There is an understandable confusion among lawyers about the difference between Sales and Marketing. First, lawyers still struggle to understand marketing, as demonstrated by the fact that most lawyers’ marketing considerations are limited to one of marketing’s four P’s: marketing communication and other forms of Promotion. Law firm Marketing departments still have little or no […]

What You Know vs. Who You Know

What You Know vs. Who You Know

For most of your career you’ve probably heard the adage, “It’s not what you know, but who you know.” That reflected the relationship-centric nature of doing business in a Seller’s market, where demand exceeded supply, and everyone who expended even a little effort got business. Now that you’ll face a Buyer’s market for the remainder […]

The Bright Line Between Marketing and Sales

The Bright Line Between Marketing and Sales

These days in the legal world, you don’t hear the terms “marketing” and “sales” very often. “Marketing” lost its luster during the severe cutbacks in law firms’ marketing communications programs during the recession. Firms lost their appetite for big investments that would take a long time to pay off (at least visibly) because they faced […]

Learning to Learn

Learning to Learn

Many lawyers struggle to learn business development skills, in no small part because they don’t embrace the need to get better at it. Oh, sure, they say all the right things, but when it comes down to setting aside time (and sometimes money) and committing to learning, applying, getting feedback, and practicing, they have lots […]

Creative Price Negotiation

Creative Price Negotiation

Most lawyers struggle with negotiating pricing with prospects and clients. Part of this is the product of lawyers’ personalities, which are generally conflict-averse. Part of this is based on the fear that inartful price discussions could cause them to overplay their hand and lose the business. However, a large part comes from having a singular […]

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