Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... Using the Billboard Effect to Develop and Obtain Employee Buy-in on the Leader’s Vision: Warren Bennis, acclaimed scholar, author and advisor to corporation presidents, said,... Are You a Networking Rock Star or Rookie?: If you’ve read my book The Attorney’s Networking Handbook, you probably know that I... 5 Lessons for Law Firm Marketers From HubSpot’s INBOUND 2017 Conference: I know some folks within law firms are wary of attending marketing conferences outside of... How “Only” Can Make or Break Your Marketing Effort: One critical function of marketing is to emphasize how you differ from other lawyers. And... How to Get More Law Firm Reviews Online: With all the stories we hear of identity theft and security breaches these days, it can... Overcoming Fear of Success Through Ethical Safeguards: Self-employed lawyers rely heavily on their ability to propel their businesses... Boost Productivity By Slowing Down A Little: You’re an unstoppable legal machine. You churn through a hundred pages of briefs and... COMBINING HUMAN RELATIONSHIPS WITH TECHNOLOGY’S ADVANCES: Anthony Geraci, founder of Geraci Law Firm, believes the path to success in the coming... Networking: How To Disengage From a Dead-End Conversation: We’ve all found ourselves trapped in a dead-end conversation at a networking event....
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RSSAuthor Archive for Merrilyn Astin Tarlton

Merrilyn Astin Tarlton has been helping lawyers and law firms think differently about the business of practicing law since 1984. She is Partner/Catalyst at Attorney at Work, a founding member of the Legal Marketing Association, an LMA Hall of Fame inductee, and a past President of the College of Law Practice Management. Her book “Getting Clients: For Lawyers Starting Out or Starting Over” will be out in November. Learn more about Merrilyn here and follow her on Twitter @astintarlton. Previously published in Attorney at Work.

Six Ways to Make Clients Happy to Pay Your Bills

Six Ways to Make Clients Happy to Pay Your Bills

No one likes to pay bills. Even when the service or product we are paying for was way more valuable than the actual dollar amount on the invoice, we humans just hate to see the money out the door. And that natural resistance to doling out the bucks can often leave a lawyer looking at […]

Five Ways to Know What’s Up with Clients And Staff

Five Ways to Know What’s Up with Clients And Staff

The first Sunday New York Times Magazine after the 2017 presidential inauguration featured a cover story titled “To Obama With Love, and Hate, and Desperation” by Jeanne Marie Laskas. It is an excellent article and, regardless of your political leanings, I recommend it to you. It tells the story of the 50 staff members, interns […]

Have You Got What Clients Want?

Have You Got What Clients Want?

You can read all the books and listen to all the podcasts about legal marketing … apply expert advice to your social media and blogging routine … study up on how to build your personal network, entertain prospects and ask for the business — yet you still may not get that client. Because it’s not […]

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