Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... Using the Billboard Effect to Develop and Obtain Employee Buy-in on the Leader’s Vision: Warren Bennis, acclaimed scholar, author and advisor to corporation presidents, said,... Are You a Networking Rock Star or Rookie?: If you’ve read my book The Attorney’s Networking Handbook, you probably know that I... 5 Lessons for Law Firm Marketers From HubSpot’s INBOUND 2017 Conference: I know some folks within law firms are wary of attending marketing conferences outside of... How “Only” Can Make or Break Your Marketing Effort: One critical function of marketing is to emphasize how you differ from other lawyers. And... How to Get More Law Firm Reviews Online: With all the stories we hear of identity theft and security breaches these days, it can... Overcoming Fear of Success Through Ethical Safeguards: Self-employed lawyers rely heavily on their ability to propel their businesses... Boost Productivity By Slowing Down A Little: You’re an unstoppable legal machine. You churn through a hundred pages of briefs and... COMBINING HUMAN RELATIONSHIPS WITH TECHNOLOGY’S ADVANCES: Anthony Geraci, founder of Geraci Law Firm, believes the path to success in the coming... Networking: How To Disengage From a Dead-End Conversation: We’ve all found ourselves trapped in a dead-end conversation at a networking event....
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RSSAuthor Archive for John Zissu

John Zissu is the President and Founder of LitigatorEdge Marketing. We specialize in high return on investment strategies. For more information on attorney marketing best practices please visit the LitigatorEdge Web site.

HOW DO LAW FIRMS FIND MORE CAPITAL?

HOW DO LAW FIRMS FIND MORE CAPITAL?

Every law firm understands how important it is not just to market, but to do it well. So, when you look at two law firms that have equally talented staff and equal financial resources, how can one firm dramatically outperform the other? The secret… (Hint: learn from what large corporations have done to put their […]

How Do Law Firms Find More Capital?

How Do Law Firms Find More Capital?

Every law firm understands how important it is not just to market, but to do it well.  So, when you look at two law firms that have equally talented staff and equal financial resources, how can one firm dramatically outperform the other?  The secret… (Hint: learn from what large corporations have done to put their […]

Marketing a Plaintiff's Personal Injury Practice - The Pros and Cons of Law Firm Marketing Tactics

Marketing a Plaintiff’s Personal Injury Practice – The Pros and Cons of Law Firm Marketing Tactics

So, you recently won a major verdict or settlement and are ready to take your plaintiff’s personal injury firm to the next level.  How do you put your limited law firm marketing budget to good use?   Do you pay for a billboard on a local highway, buy television advertising, go on the Internet, target a […]

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