In Your Corner: When Gerald “Gerry” Maggio faced a life-altering decision over whether to continue a... Want to Get More Done? Think Big and Act Small.: Lawyers work hard. It’s what they do. The good news is that hard work can be deeply... 20 Traits of the 100%-Capable Rainmaker: What does it take to be a great rainmaker, able to generate millions of dollars in... 10 Ways to Habitually Market For New Business: Ask the most successful rainmakers what their secret is to their success and most will... How to Deal with Underperforming Lawyers: The challenges of a shrinking and intensifying competitive legal marketplace demand that... 20 Frustrating Things Lawyers Do While Delegating: Solo lawyers who want to scale their law practice must delegate. Yes, as a lawyer you... 19 STEPSTO BUILDING A REGIONAL OR NATIONAL LAW PRACTICE: Many lawyers are expanding their practices beyond state boundaries, building a regional... Community News – May 2018: Mark E. Minyard, Managing Partner of Minyard Morris in Newport Beach, has been selected... Punching Above Their Weight: “We’re hired to make a difference. We want to focus on the client and change their... Best Books for Solo Entrepreneurial Lawyers in 2018: Reading a great book is a real joy. Reading is also an effective way for solo lawyers to...
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RSSAuthor Archive for John Zissu

John Zissu is the President and Founder of LitigatorEdge Marketing. We specialize in high return on investment strategies. For more information on attorney marketing best practices please visit the LitigatorEdge Web site.

HOW DO LAW FIRMS FIND MORE CAPITAL?

HOW DO LAW FIRMS FIND MORE CAPITAL?

Every law firm understands how important it is not just to market, but to do it well. So, when you look at two law firms that have equally talented staff and equal financial resources, how can one firm dramatically outperform the other? The secret… (Hint: learn from what large corporations have done to put their […]

How Do Law Firms Find More Capital?

How Do Law Firms Find More Capital?

Every law firm understands how important it is not just to market, but to do it well.  So, when you look at two law firms that have equally talented staff and equal financial resources, how can one firm dramatically outperform the other?  The secret… (Hint: learn from what large corporations have done to put their […]

Marketing a Plaintiff's Personal Injury Practice - The Pros and Cons of Law Firm Marketing Tactics

Marketing a Plaintiff’s Personal Injury Practice – The Pros and Cons of Law Firm Marketing Tactics

So, you recently won a major verdict or settlement and are ready to take your plaintiff’s personal injury firm to the next level.  How do you put your limited law firm marketing budget to good use?   Do you pay for a billboard on a local highway, buy television advertising, go on the Internet, target a […]

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