Triple Threat. Rizio Liberty Lipinsky: Consumer, Victim and Employee Attorneys Unite to Create Modern, Statewide Consumer Law... The Value of a STRONG NARRATIVE: A Huge Win for a Respected Physician's Breach of Fiduciary Duty, Constructive Fraud and... Law Firm Business Development: “Plans Are Useless, but Planning Is Indispensable…”: “In preparing for battle I have always found that plans are useless, but planning is... 3 Digital Marketing Tips for Lawyers Seeking Traumatic Brain Injury Cases Online: One of the greatest professional concerns facing personal injury lawyers today is an... Choosing the Right Content for Your Law Firm Newsletter: Many of the law firms we talk to do a great job of maintaining contact information for... Asking “What Makes You Stay?” How “Stay Interviews” Can Improve Employee Retention and Productivity: Hiring interviews and exit interviews are a very common, if not completely unavoidable,... The Golden Rules: A Primer on California’s New Professional Responsibility Rules: California overhauled its Rules of Professional Conduct effective November 1, 2018. This... Imputed Disqualification: Challenges of Suing Former Clients: The case of RehabCare Group East, Inc. v. Village Health Care Management, LLC... Community News – January 2019: Snell & Wilmer is pleased to announce that Orange County attorney Tony Carucci has... Personal Injury 2.0 RMD Attorneys’ High Tech Law Practice: After only three years in business, RMD Law has established itself as a ground-breaking...
Executive Presentations-468x60-1

RSSAuthor Archive for John Burnett

Dr. John Burnett is the President of John Burnett Marketing, expert witness, consultant, and author. He can be reached at, jburnettdba@me.com. If you are interested in learning more about legal marketing planning you might check Dr. Burnett’s e-book, “How to Avoid Random Acts of Marketing: A Plan for Small to Midsized Law Firms.”

Goals vs. Objectives: a Real Difference

Goals vs. Objectives: a Real Difference

“The goal is where we want to be. The objectives are the steps needed to get there” —Peter Drucker INTRODUCTION It happened again last week. I was meeting with a new client and her staff. It was our second meeting, and we were discussing their new marketing plan—my primary task. The discussion was coming along […]

DO YOU WANT TO IMPROVE YOUR LEGAL MARKETING?

DO YOU WANT TO IMPROVE YOUR LEGAL MARKETING?

Here Are Four Considerations… The last thing a lawyer wants is for clients and  potential  clients to view him or her as  a  commodity,   providing  little  value at an exorbitant price. More recently, there   has   been   the  acknowledgement by  many  attorneys  that  marketing  has the  capacity   to  change   that   negative image  and to  create  credibility,  […]

  • Polls