Playing the Ultimate Game of Chess: Putting All the Pieces Together Before Trial Brings Attorney and Client to... Lawyers, Nail that Meeting with Your Prospective Client: Aprospective client has identified three lawyers whom she believes possess the expertise... One Simple Calendar Trick High Achievers Don’t Want You to Know: Billionaires, millionaires, and the middle class all have one thing in common: 24 hours... California Case Summaries Monthly™ Organized Succinct Summaries of New California Civil Cases: CALIFORNIA SUPREME COURT - Landlord-Tenant - Dr. Leevil, LLC v. Westlake Health Care... Pro Tip for Lawyers: 3 LinkedIn Business Development Resolutions that will Pay off in 2019: Like me, you probably have a list of goals that will help you achieve your personal and... What Is the Average Pay Raise?: When you employ law firm employees, the question often arises about what is the kind of... 2019 New Year’s Resolutions Attorneys Don’t Want Their Bosses to Know About: 2018 was a crazy year in the law firm universe, filled with associate raises, summer and... Is Succession Planning on Your Firm’s 2019 To-Do List?: Succession and succession planning are hot topics in the legal profession. One statistic... Community News – March 2019: Snell & Wilmer is pleased to announce that Orange County attorney Chariese R. Solorio... Extending the Meaning of Family Business: Married Attorneys Build Extended Family in Real Estate, Trust and Estate Planning, and...
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RSSAuthor Archive for John Burnett

Dr. John Burnett is the President of John Burnett Marketing, expert witness, consultant, and author. He can be reached at, jburnettdba@me.com. If you are interested in learning more about legal marketing planning you might check Dr. Burnett’s e-book, “How to Avoid Random Acts of Marketing: A Plan for Small to Midsized Law Firms.”

Goals vs. Objectives: a Real Difference

Goals vs. Objectives: a Real Difference

“The goal is where we want to be. The objectives are the steps needed to get there” —Peter Drucker INTRODUCTION It happened again last week. I was meeting with a new client and her staff. It was our second meeting, and we were discussing their new marketing plan—my primary task. The discussion was coming along […]

DO YOU WANT TO IMPROVE YOUR LEGAL MARKETING?

DO YOU WANT TO IMPROVE YOUR LEGAL MARKETING?

Here Are Four Considerations… The last thing a lawyer wants is for clients and  potential  clients to view him or her as  a  commodity,   providing  little  value at an exorbitant price. More recently, there   has   been   the  acknowledgement by  many  attorneys  that  marketing  has the  capacity   to  change   that   negative image  and to  create  credibility,  […]

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