“Getting to Know You”: The song title is famous and by taking the same approach the Tax Law Office of Luis E... Why Are Law Firms Falling Behind?: This news ought to be deeply disturbing to managing partners and lawyers everywhere,... Being a True Giver When Networking: Over the past 10–15 years there has been a dramatic increase in the number of people... Workplace Harassment: In Life as in Art!: A while back, Ellen DeGeneres did a game with guests on her show. She compared harassment... Ten Proven Strategies to Effectively Implement the Two-tier Partner Structure: Partners in a great many law firms have recognized the value of creating a two-tier... From Papyrus to E-mail: The History of Newsletter Marketing: From e-mail marketing to social media marketing, it seems that every year or two there is... Overcoming the Isolation Of Being a Solo Practitioner: Do you ever feel a little isolated as - a solo practitioner? Like you're - hanging out,... Ethical Issues in Using Social Media: Why should lawyers care about social media, and whether they are using it ethically?... COMBINING PASSIONATE DEDICATION with SPECIALIZED KNOWLEDGE IN FAMILY LAW: Attorneys at Burch, Coulston & Shepard, LLP focus on family law cases in Orange... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and...
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RSSAuthor Archive for Guy Loranger

Guy Loranger is the Web Content Editor for Consultwebs. com. His role allows him to interact regularly with clients on developing website pages, press releases, blogs and other Web content that promotes their firm’s practice areas and enhances their search engine rankings. He is also Google Analytics IQ certified. www.consultwebs.com.

What’s on Tap for 2017 In Digital Law Firm Marketing?

What’s on Tap for 2017 In Digital Law Firm Marketing?

It’s the start of a new year—and the time for some reflection. During the coming days and weeks, your law firm should look back on your digital marketing efforts from 2016. What worked? What didn’t work? Of course, you should also look ahead to 2017. You need to ask, “What can we do to stay […]

Avvo’s First Amendment Rights Trump Legal Challenges

Avvo’s First Amendment Rights Trump Legal Challenges

Two putative class-action lawsuits that took aim at the way Avvo uses sponsored listings to earn revenue have fizzled out, with one case ending in a settlement and the other in a dismissal. We first reported on the lawsuits in the June issue of Attorney Journal. We were interested in the cases—one being litigated in […]

AVVO’S BUSINESS MODEL FACES SCRUTINY

AVVO’S BUSINESS MODEL FACES SCRUTINY

Many lawyers have fully embraced use of the online legal directory, Avvo. They may highlight on their website that they have a five-star Avvo client rating or a 10.0 Avvo rating. They may also use marketing services such as Avvo Advertising or Avvo Pro. In the past, we have published articles about how Avvo can be effectively used as part […]

-Quick Tips- For Finding the Right Blog Topics for Your Law Firm

-Quick Tips- For Finding the Right Blog Topics for Your Law Firm

The blog on your law firm’s website can serve many purposes. It can be used to educate potential clients who visit your site about their legal rights and options. It can showcase your legal knowledge and establish you as an authority on topics related to your practice areas. It can also highlight your unique personality. […]

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