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RSSAuthor Archive for Doug Stern

Doug Stern is a freelance business writer and strategist (doug-stern.com) based in Louisville, Ky. He has marketed major law firms throughout the United States, including managing their ad campaigns. Doug can be reached at doug@doug-stern.com or 502-599-6624.

Wanamaker Was Right—Getting the Most Out of Your Firm’s Print Ads

Wanamaker Was Right—Getting the Most Out of Your Firm’s Print Ads

John Wanamaker practically invented retailing. It was the late 19th Century, and he was bringing thousands of shoppers to his downtown Philadelphia department store with all sorts of gimmicks and innovations. Advertising was one of these innovations. And, Wanamaker was spending fortunes on the city’s papers. Despite his success, Wanamaker used to complain. He’d say […]

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