A Hands-On Approach to Attorney Referrals: A Successful Strategy for this Southern California Family Attorney - There’s no better... Speaking from Experience: When it comes to personal injury cases, Sean S. Vahdat speaks eloquently from education,... 19 Secrets That Increase Response to Print Ads: Have you ever purchased a display ad in the newspaper and then not received a single... The Introvert Lawyer’s Guide to Networking: A few years ago, a meme that I found hilarious circulated the internet. It read... Build It or Change? Making Culture Tangible: 30,000 feet. Long-haul travel. I am tired but intrigued about what I am observing. - Not... The Future of Law Firm Business Development Belongs to the Bold: Ultimately, the meek may, indeed, inherit the earth. But history suggests that, in the... The “If-the-Market-Knew-My-Story” Approach to Business Development: There is a basic principle in communication theory—shared experiences form the basis... Community News – September 2018: Carothers DiSante & Freudenberger LLP (CDF), an award-winning employment, labor and... MILITARY TRAINING Brings Peace of Mind to Legal Clients: Court proceedings and legal negotiations are often framed in military terms in which... Is There Gold in Your File Cabinet?: How to really help your clients and make money— where you're not trading your time for...
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RSSAuthor Archive for Doug Stern

Doug Stern is a freelance business writer and strategist (doug-stern.com) based in Louisville, Ky. He has marketed major law firms throughout the United States, including managing their ad campaigns. Doug can be reached at doug@doug-stern.com or 502-599-6624.

Wanamaker Was Right—Getting the Most Out of Your Firm’s Print Ads

Wanamaker Was Right—Getting the Most Out of Your Firm’s Print Ads

John Wanamaker practically invented retailing. It was the late 19th Century, and he was bringing thousands of shoppers to his downtown Philadelphia department store with all sorts of gimmicks and innovations. Advertising was one of these innovations. And, Wanamaker was spending fortunes on the city’s papers. Despite his success, Wanamaker used to complain. He’d say […]

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