Occupying the Leading Edge With Innovative Style, Proven Strategies, and Lasting Relationships: Madison Law, APC, has shown remarkable growth and has developed the knowledge, expertise,... Tenacity and Instincts: “Business litigation is where I thrive.It’s where I began my career, andI cannot... 20 Traits of the 100%- Capable Rainmaker: What does it take to be a great rainmaker, able to generate millions of dollars in... Digital Marketing Trends in 2018 and Beyond: If you have seen a slump in your recent marketing efforts, you need to evaluate what you... How Meditation Helped My Law Practice And Why I Think It Could Help Yours: Last year, I made equity partner at my Firm. In this blog, I have promised to tell some... The Eye-Popping Fear that Keeps Prospects and Clients from Calling You: Your prospect has a problem. He doesn't know what to do. He's concerned. He's afraid. He... Unlocking the Talents of the Millennial Lawyer: “What can I do to convince you to stay?” - So asked a senior partner during a long... 11 “More” SEO Specialists Share Their Best Tips for Lawyers: This is the question we posed to more than 50 SEO specialists who have done SEO for... Community News – July 2018: Jeff Greenman, Founder of Greenman Law P.C., a plaintiffs-only firm in Aliso Viejo, has... Riding A Wave of Wage and Hour Class Action Litigation: California’s Leading Wage and Hour Class Action Lawyer, San Diego’s own Bill Turley...
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RSSAuthor Archive for Doug Stern

Doug Stern is a freelance business writer and strategist (doug-stern.com) based in Louisville, Ky. He has marketed major law firms throughout the United States, including managing their ad campaigns. Doug can be reached at doug@doug-stern.com or 502-599-6624.

Wanamaker Was Right—Getting the Most Out of Your Firm’s Print Ads

Wanamaker Was Right—Getting the Most Out of Your Firm’s Print Ads

John Wanamaker practically invented retailing. It was the late 19th Century, and he was bringing thousands of shoppers to his downtown Philadelphia department store with all sorts of gimmicks and innovations. Advertising was one of these innovations. And, Wanamaker was spending fortunes on the city’s papers. Despite his success, Wanamaker used to complain. He’d say […]

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