“Getting to Know You”: The song title is famous and by taking the same approach the Tax Law Office of Luis E... Why Are Law Firms Falling Behind?: This news ought to be deeply disturbing to managing partners and lawyers everywhere,... Being a True Giver When Networking: Over the past 10–15 years there has been a dramatic increase in the number of people... Workplace Harassment: In Life as in Art!: A while back, Ellen DeGeneres did a game with guests on her show. She compared harassment... Ten Proven Strategies to Effectively Implement the Two-tier Partner Structure: Partners in a great many law firms have recognized the value of creating a two-tier... From Papyrus to E-mail: The History of Newsletter Marketing: From e-mail marketing to social media marketing, it seems that every year or two there is... Overcoming the Isolation Of Being a Solo Practitioner: Do you ever feel a little isolated as - a solo practitioner? Like you're - hanging out,... Ethical Issues in Using Social Media: Why should lawyers care about social media, and whether they are using it ethically?... COMBINING PASSIONATE DEDICATION with SPECIALIZED KNOWLEDGE IN FAMILY LAW: Attorneys at Burch, Coulston & Shepard, LLP focus on family law cases in Orange... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and...
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RSSAuthor Archive for Doug Stern

Doug Stern is a freelance business writer and strategist (doug-stern.com) based in Louisville, Ky. He has marketed major law firms throughout the United States, including managing their ad campaigns. Doug can be reached at doug@doug-stern.com or 502-599-6624.

Wanamaker Was Right—Getting the Most Out of Your Firm’s Print Ads

Wanamaker Was Right—Getting the Most Out of Your Firm’s Print Ads

John Wanamaker practically invented retailing. It was the late 19th Century, and he was bringing thousands of shoppers to his downtown Philadelphia department store with all sorts of gimmicks and innovations. Advertising was one of these innovations. And, Wanamaker was spending fortunes on the city’s papers. Despite his success, Wanamaker used to complain. He’d say […]

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