To Educate, Motivate AND PROTECT: "We got into estate planning before it was the hot area of legal practice because we have... CONNECTING People: “A career change, whether lateral or vertical, is a significant moment in someone’s... Critical Success Factors. The Key to Exposing Demand.: Let’s get the new year started off on the right foot by simplifying what many lawyers... Don’t Rob Your Prospects of Their Scarcest Resource. And What Not to Say When Marketing.: Ever notice how many people want to steal your scarcest resource? They crave a piece of... California Case Summaries Civil™ Organized Succinct Summaries of New Civil Cases: CALIFORNIA SUPREME COURT - Torts - T.H. v. Novartis Pharmaceuticals Corporation (2017) _... What Are the Most Important Functions of a Good Law Firm Website?: While there are many components to a good law firm website, today we're going to cover a... Community News – February 2018: Umberg Zipser LLP is pleased to announce that Jeff Reeves has joined the firm as its... “Getting to Know You”: The song title is famous and by taking the same approach the Tax Law Office of Luis E... Why Are Law Firms Falling Behind?: This news ought to be deeply disturbing to managing partners and lawyers everywhere,... Being a True Giver When Networking: Over the past 10–15 years there has been a dramatic increase in the number of people...
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RSSAuthor Archive for Dave Lorenzo

Dave Lorenzo helps solo attorneys, large law firms and small independent law practices make a great living and live a great life. People say his down-to-earth personality reflects more of his street smarts than his Ivy-League education.

Write Your Way To New Business By Writing for Magazines

Write Your Way To New Business By Writing for Magazines

One of the best ways for attorneys to get their name out and to position themselves as experts in their field is to get published. We live in a multitasking society. Doctors and lawyers are writers, fitness experts create vitamin supplements, and dog trainers get their own TV shows. One of the great things about […]

ARE YOU REFERABLE?

ARE YOU REFERABLE?

As I sat in the waiting room of a successful personal injury attorney, I was struck by what was missing. On the walls were tasteful (some might even say classy) paintings. Each one was signed and numbered by the artist. They were a nice touch and a departure from the usual press clippings and brag articles you find adorning the walls of most […]

The Power of Procrastination

The Power of Procrastination

I have a confession. I battle procrastina­tion every single day. It is terrible. I constantly feel as though I am up against a deadline. Actually, that is not correct. I feel like I am up against a guy with a loaded gun pointed against my head…waiting to pull the trigger. It is a constant pressure […]

In Marketing for Laywers "Free" is Bad

In Marketing for Laywers “Free” is Bad

Most attorneys think offering a free consultation is mandatory. Free consultations are no bargain. Not for the lawyer and not for the client. Here’s why: A Free Consultation Immediately Positions You Poorly People believe they get what they pay for. Affluent people and business owners keep this idea present in their minds at all times. […]

Lawyer Gets Exactly What He Deserves

Lawyer Gets Exactly What He Deserves

Every day people  ask me if my business strategies  will work in their practice  area. It doesn’t matter if they practice environmental law, personal injury law, criminal defense law or law relating to Native American Rights—everybody thinks their law practice is different. And they feel compelled to verify that the strategies I have developed over […]

The Alternative to the Internet

The Alternative to the Internet

Just about every day, someone calls me with a question about Internet advertising. Lawyers looking for a marketing panacea are flocking to Search Engine Optimization and Social Media.  They chase good money with bad, trying to find one way to attract one hundred new clients.  This leaves them disappointed and a little lighter in the […]

Return on Your Law Firm Marketing Investment

Return on Your Law Firm Marketing Investment

How do you evaluate law firm marketing investments? How do you decide if you should sponsor an event, place an ad in a trade magazine or join a referral service? The best way to make this decision is to look at the potential Return on Investment from each initiative. There are three things to take […]

How to Double Your Productivity in 30 Days

How to Double Your Productivity in 30 Days

In reality, we all possess the tools we need to double (and in many cases even triple) our productivity. The secret is focus. I’m not taking about listen-to-your-wife-while-you-watch-the-basketball-game focus. I’m talking about focus on one task and one task only to the point of excluding everything and everyone else. And I’m talking about that kind of […]

Write Your Way to New Business by Writing for Magazines

Write Your Way to New Business by Writing for Magazines

One of the best ways for attorneys to get their name out and to position themselves as experts in their field is to get published. We live in a multitasking society. Doctors and lawyers are writers, fitness experts create vitamin supplements, and dog trainers get their own TV shows. One of the great things about […]

ATTORNEY MARKETING: How to Get Clients to Say Yes

ATTORNEY MARKETING: How to Get Clients to Say Yes

A couple of weeks ago, I was with a lawyer who, even after 15 years of practice, was amazed that a client did not instantly engage him. In the mind of the lawyer, there was a clear need, the client had money and the situation had to be handled immediately. Yet my client was not […]

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