FULL COURT PRESS: Hepburn, Hernandez & Jung Trial Attorneys’ Relentless Pressure Leaves Opponents... Presentations—A Way to Become a Magnet for New Business: You are trying to build your book of business. With the competition getting nimbler and... Lawyers, this Approach Can Backfire on You: Be very careful. If this is not your style, then suddenly adapting it because you think... California Case Summaries New California Civil Cases: CALIFORNIA SUPREME COURT - Civil Procedure - Wilson v. Cable News Network, Inc. (2019) _... Electronic Signatures in the Courts: Because electronic signatures have become more common in the business community, now is a... Shrewd Marketing Moves Most Lawyers Miss: Follow these proven marketing secrets to gain a competitive edge in your effort to... Community News – September 2019: Tyson & Mendes LLP has expanded to Orange County with a new office that will be led... Cole Casey, The Law Offices of G. Cole Casey. Nothing to Prove: Top San Diego DUI Defense Attorney Cole Casey Works Less, Earns More, and Doesn’t... Ongoing Follow-Up Is the Key to Turning Prospects into Clients: Follow-up is critical to good marketing. Why? Because prospects may not be ready to hire... The Principles of Good Cyber Risk Management: In the world of cyber risk, we are dealing with unprecedented events. Apart from...
Executive Presentations-468x60-1

RSSArchive for April, 2019

Snap! And You Miss It

Snap! And You Miss It

Snapchat and other photo-sharing apps have redefined how users and employees share information. Due to the ephemeral nature of Snapchat photos and videos, employers may face hurdles in identifying and investigating workplace misconduct. This article examines how employers can navigate employee issues in an era of “disappearing” social media. It is almost hard to imagine […]

Lessons Learned from Navy SEALs

Lessons Learned from Navy SEALs

I will admit it up front—I am in awe of Navy SEALs. My brother-in-law was a career Naval officer and, once upon a time, my sister ran the officer’s club at the Naval Amphibious Base in Coronado, CA, home of the SEAL Command. Through them, I have met a number of SEALs, each as impressive […]

Optimizing Your Law Firm’s Financial Health in 2019: Four Areas to Focus Your Spring Cleaning

Optimizing Your Law Firm’s Financial Health in 2019: Four Areas to Focus Your Spring Cleaning

Fingerprints are unique. No two snowflakes are alike. And each law firm has its own personality. Whether small or large, local, national, or international in scope, general service or specialized boutique, driven by profit or public service, each law firm has its own DNA. Though distinctive, many law firms share common characteristics. One shared by […]

Why Some Professionals are Pulling the Plug on Social Media

Why Some Professionals are Pulling the Plug on Social Media

“ This is my last and final post” is one angst-filled way to quit social media in a blaze of glory. I’ve always found it entertaining that when people finally realize that social media is taking up too much of their attention and becoming a distraction, they find it necessary to draw as much attention […]

To Speak Like the Best, You Need to Prep Like the Best

To Speak Like the Best, You Need to Prep Like the Best

I recently went to the Legal Marketing Association’s (LMA) educational program, “Training the Trainers for Public Speaking Success” to gain knowledge on the tools, tips and techniques for preparing lawyers to give a presentation—whether it be at a bar association meeting, conference, webinar or another event. Moderated by our own Traci Stuart, the panel included […]

Nobody Wants a Debbie Downer During Initial Consultations

Nobody Wants a Debbie Downer During Initial Consultations

Initial consultations are an important part of most law firms. Potential clients meet attorneys about their cases. They want an attorney who can help them achieve their goals. Most clients come in knowing generally what they want. Some attorneys, however, become naysayers who focus exclusively on worst case scenarios. They instantly become pessimistic about what […]

  • Polls