Cole Casey, The Law Offices of G. Cole Casey. Nothing to Prove: Top San Diego DUI Defense Attorney Cole Casey Works Less, Earns More, and Doesn’t... Ongoing Follow-Up Is the Key to Turning Prospects into Clients: Follow-up is critical to good marketing. Why? Because prospects may not be ready to hire... The Principles of Good Cyber Risk Management: In the world of cyber risk, we are dealing with unprecedented events. Apart from... Can Your Marketing Pitch Pass This Challenge?: Are you up for a challenge? - I promise you it’s nothing too difficult. - Take a piece... Law Firm Differentiation— 5 Essential Attributes: The concentration of law firm financial strength narrows as fewer AmLaw 200 law firms can... 5 Ways Law Firms Can Improve Their Job Interviews: In a recent article published in The New York Times, Jason Dana, a professor at the Yale... 8 Critical Action Steps to Ensure the Future of Your Law Firm: When it comes to the future of your firm, the following action steps are critical for... When a Lawyer Gets Overwhelmed with Fear, Anxiety and Depression in Their Life: Are you a lawyer who privately struggles with stress, anxiety, depression, addiction and... Community News – August 2019: Snell & Wilmer is pleased to announce the Public Law Center (PLC) has named Orange... Connecting with Clients: SUCCESSFUL ADVOCATION FOR REAL PEOPLE, WITH REAL PROBLEMS BEGINS WITH HUMAN LEVEL...
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RSSArchive for April, 2019

Adapting to Survive

Adapting to Survive

Charles Darwin said so profoundly, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” Our practice is seeing an increasing number of firms tested by their ability to adapt. The news reflects a growing number of firms […]

Five Ways to Normalize Your Damages

Five Ways to Normalize Your Damages

When civil litigation is being discussed by those outside the courtroom and outside the legal field, what stands out is often the perception, at least, of very high damages. The high-dollar figure being awarded, based on a questionable claim, is the poster child for the abuses of litigation. But for some reason, inside the courtroom […]

Lawyers, Protect Client Confidentiality When Using Social Media

Lawyers, Protect Client Confidentiality When Using Social Media

I hear this concern often. Lawyers, legal marketing professionals, and others in law firms tell me that lawyers remain very concerned about how to stay out of trouble when posting in social media. They don’t want to jeopardize client relationships. I Don’t Want to Get in Trouble When conducting social media training, a common concern […]

California Case Summaries: Free™ New California Civil Cases

California Case Summaries: Free™ New California Civil Cases

CALIFORNIA SUPREME COURT Civil Procedure Sweetwater Union High School Dist. v. Gilbane Bldg. Co. (2019) _ Cal.5th _ , 2019 WL 962324: The California Supreme Court affirmed the Court of Appeal’s decision that affirmed the trial court’s denial of defendants’ anti-SLAPP motion to strike under Code of Civil Procedure section 425.16. In the second stage […]

How to Silence Your Inner Critic, Step Outside of Your Comfort Zone, and Achieve Greater Success

How to Silence Your Inner Critic, Step Outside of Your Comfort Zone, and Achieve Greater Success

“Yes, you can … ” Many professionals want to step outside of their comfort zones and try different types of branding activities such as public speaking, article writing, taking a leadership role on a committee, joining a nonprofit board, or starting a blog, but something inside holds them back from doing so. Here’s what I […]

High-Pressure Selling vs. Dignified Marketing Depends on How You Use the Three Cons

High-Pressure Selling vs. Dignified Marketing Depends on How You Use the Three Cons

Lawyers often ask me to explain how selling-based marketing differs from Education-Based Marketing. I point out the standard differences about giving prospects what they want, information and advice—and removing what they don’t want, a sales pitch. But the fine points of Education-Based Marketing go much deeper. You and I, as consumers, want people to respect […]

A Specialized Personal Injury & Mass Tort Trial Firm. Getting Extraordinary Results for Ordinary People

A Specialized Personal Injury & Mass Tort Trial Firm. Getting Extraordinary Results for Ordinary People

Creating the Right Team to Take on Select Cases that Excite Attorneys, Right Wrongs and Remake the Lives of Clients “I’ve always had an entrepreneurial spirit. I wanted to work with like-minded attorneys who truly wanted to help people that have been harmed. I wanted to take the cases I found inspiring. And I wanted […]

Avoiding Trade Secrets Litigation: Hiring New Employees

Avoiding Trade Secrets Litigation: Hiring New Employees

Many companies hire employees that have gained experience at competitors. In fact, it is fairly standard; and there isn’t anything wrong with that practice. After all, employees are generally able to take their knowledge, skills, and experience with them when they leave one company for another, and companies often want to hire people with that […]

Making a Move with a Purpose

Making a Move with a Purpose

Three to five years into an associate’s legal career is the prime time for associates to consider making lateral moves within the various legal markets. Most firms are looking at candidates at this experience level with very specific credentials and experience to fill precise needs. An amazing thing happens, however, once a candidate submits his […]

How to Find and Keep Talent in a Highly Competitive Market

How to Find and Keep Talent in a Highly Competitive Market

One of the biggest problems companies face, in particular middle market companies, is a lack of available talent or a lack of the right talent to fill vacant roles. In fact, the National Center for the Middle Market has reported that 44% of middle market firms indicate that a top recruiting challenge is finding candidates […]

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