Personalized Injury Law Firm – Battling to Relieve Clients’ Burdens: Clayton Williford, Partner in Woods Williford, P.C., relates a story that well defines... Network Now for Success Later: Today, the art of conversation has changed with the use of technology and our ability to... 8 Key Law Firm Strategy Takeaways: The Legal Marketing Association's National Conference was held in Atlanta recently; over... Adapting to Survive: Charles Darwin said so profoundly, “It is not the strongest of the species that... Five Ways to Normalize Your Damages: When civil litigation is being discussed by those outside the courtroom and outside the... Lawyers, Protect Client Confidentiality When Using Social Media: I hear this concern often. Lawyers, legal marketing professionals, and others in law... California Case Summaries: Free™ New California Civil Cases: CALIFORNIA SUPREME COURT - Civil Procedure - Sweetwater Union High School Dist. v.... How to Silence Your Inner Critic, Step Outside of Your Comfort Zone, and Achieve Greater Success: “Yes, you can … ” Many professionals want to step outside of their comfort zones... High-Pressure Selling vs. Dignified Marketing Depends on How You Use the Three Cons: Lawyers often ask me to explain how selling-based marketing differs from Education-Based... A Specialized Personal Injury & Mass Tort Trial Firm. Getting Extraordinary Results for Ordinary People: Creating the Right Team to Take on Select Cases that Excite Attorneys, Right Wrongs and...
Executive Presentations-468x60-1

RSSArchive for 2019

Personalized Injury Law Firm – Battling to Relieve Clients’ Burdens

Personalized Injury Law Firm – Battling to Relieve Clients’ Burdens

Clayton Williford, Partner in Woods Williford, P.C., relates a story that well defines the approach and the reason for that approach to personal injury law. When he was in the first grade a “punk kid” tripped and kicked a young female classmate. “It just ticked me off and I just went over and beat him […]

Network Now for Success Later

Network Now for Success Later

Today, the art of conversation has changed with the use of technology and our ability to text, instant message, or upload a story to Instagram. The idea of going to an event that requires some level of face-to-face networking is daunting—and a bit of a foreign concept to those of us who interact through our […]

8 Key Law Firm Strategy Takeaways

8 Key Law Firm Strategy Takeaways

The Legal Marketing Association’s National Conference was held in Atlanta recently; over 1,500 professionals gathered to learn from industry experts, take pointers from key outside consultants and, most importantly, hear from clients. Several key themes continued to arise in conversations and presentations: Client service and experience is more critical than it’s ever been. Law firms […]

Adapting to Survive

Adapting to Survive

Charles Darwin said so profoundly, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” Our practice is seeing an increasing number of firms tested by their ability to adapt. The news reflects a growing number of firms […]

Five Ways to Normalize Your Damages

Five Ways to Normalize Your Damages

When civil litigation is being discussed by those outside the courtroom and outside the legal field, what stands out is often the perception, at least, of very high damages. The high-dollar figure being awarded, based on a questionable claim, is the poster child for the abuses of litigation. But for some reason, inside the courtroom […]

Lawyers, Protect Client Confidentiality When Using Social Media

Lawyers, Protect Client Confidentiality When Using Social Media

I hear this concern often. Lawyers, legal marketing professionals, and others in law firms tell me that lawyers remain very concerned about how to stay out of trouble when posting in social media. They don’t want to jeopardize client relationships. I Don’t Want to Get in Trouble When conducting social media training, a common concern […]

California Case Summaries: Free™ New California Civil Cases

California Case Summaries: Free™ New California Civil Cases

CALIFORNIA SUPREME COURT Civil Procedure Sweetwater Union High School Dist. v. Gilbane Bldg. Co. (2019) _ Cal.5th _ , 2019 WL 962324: The California Supreme Court affirmed the Court of Appeal’s decision that affirmed the trial court’s denial of defendants’ anti-SLAPP motion to strike under Code of Civil Procedure section 425.16. In the second stage […]

How to Silence Your Inner Critic, Step Outside of Your Comfort Zone, and Achieve Greater Success

How to Silence Your Inner Critic, Step Outside of Your Comfort Zone, and Achieve Greater Success

“Yes, you can … ” Many professionals want to step outside of their comfort zones and try different types of branding activities such as public speaking, article writing, taking a leadership role on a committee, joining a nonprofit board, or starting a blog, but something inside holds them back from doing so. Here’s what I […]

High-Pressure Selling vs. Dignified Marketing Depends on How You Use the Three Cons

High-Pressure Selling vs. Dignified Marketing Depends on How You Use the Three Cons

Lawyers often ask me to explain how selling-based marketing differs from Education-Based Marketing. I point out the standard differences about giving prospects what they want, information and advice—and removing what they don’t want, a sales pitch. But the fine points of Education-Based Marketing go much deeper. You and I, as consumers, want people to respect […]

A Specialized Personal Injury & Mass Tort Trial Firm. Getting Extraordinary Results for Ordinary People

A Specialized Personal Injury & Mass Tort Trial Firm. Getting Extraordinary Results for Ordinary People

Creating the Right Team to Take on Select Cases that Excite Attorneys, Right Wrongs and Remake the Lives of Clients “I’ve always had an entrepreneurial spirit. I wanted to work with like-minded attorneys who truly wanted to help people that have been harmed. I wanted to take the cases I found inspiring. And I wanted […]

  • Polls