Personalized Injury Law Firm – Battling to Relieve Clients’ Burdens: Clayton Williford, Partner in Woods Williford, P.C., relates a story that well defines... Network Now for Success Later: Today, the art of conversation has changed with the use of technology and our ability to... 8 Key Law Firm Strategy Takeaways: The Legal Marketing Association's National Conference was held in Atlanta recently; over... Adapting to Survive: Charles Darwin said so profoundly, “It is not the strongest of the species that... Five Ways to Normalize Your Damages: When civil litigation is being discussed by those outside the courtroom and outside the... Lawyers, Protect Client Confidentiality When Using Social Media: I hear this concern often. Lawyers, legal marketing professionals, and others in law... California Case Summaries: Free™ New California Civil Cases: CALIFORNIA SUPREME COURT - Civil Procedure - Sweetwater Union High School Dist. v.... How to Silence Your Inner Critic, Step Outside of Your Comfort Zone, and Achieve Greater Success: “Yes, you can … ” Many professionals want to step outside of their comfort zones... High-Pressure Selling vs. Dignified Marketing Depends on How You Use the Three Cons: Lawyers often ask me to explain how selling-based marketing differs from Education-Based... A Specialized Personal Injury & Mass Tort Trial Firm. Getting Extraordinary Results for Ordinary People: Creating the Right Team to Take on Select Cases that Excite Attorneys, Right Wrongs and...
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RSSArchive for November, 2018

W.H.E.R.E. Core Values, Preparation and Experience Reign

W.H.E.R.E. Core Values, Preparation and Experience Reign

The Law Offices of Babak “Bobby” Hashemi Use a Holistic Approach to Helping the Subjugated “I don’t dabble in every area of law. In each of my practice areas, I have invested deeply in building special expertise. Because of this, I start out ahead of the game, and I press our advantage throughout the case […]

5 Tips for Young Lawyers How to Find Your Way in a Crowded Arena

5 Tips for Young Lawyers How to Find Your Way in a Crowded Arena

Young lawyers can face some uphill battles out of law school. The dream of defending the innocent, prosecuting the guilty or triumphing for the little guy is quickly overshadowed by the crowded practice of law. Recent articles such as Huffpost’s “Mamas, Don’t Let Your Babies Grow Up to Be Lawyers” and CBS News’s “5 Reasons […]

Signs That Origination Sharing Is NOT Working

Signs That Origination Sharing Is NOT Working

In the course of our Partner Compensation System work, we have seen many law firms that allow origination credits to be “shared” for purposes of both financial reporting and compensation-setting. Of course, the goal is to promote sharing, teamwork, and collaboration by allowing two or more Partners to divide the credit for the efforts and […]

The Surprising Sentence That Keeps Prospects Reading (and Buying)

The Surprising Sentence That Keeps Prospects Reading (and Buying)

You spend time and resources writing a marketing piece. So why not make sure as many prospects as possible read it? Let me explain. You already know the importance of headlines in marketing materials. They act as attention tools for grabbing your readers’ eyes and guiding them to your copy. And although essential to every […]

How and Why to Start and Market Your Own Non-Profit Organization

How and Why to Start and Market Your Own Non-Profit Organization

Here’s one of the best-kept secrets in lawyer marketing. Few attorneys take advantage of it. But those who actively pursue it can gain significant competitive advantages most attorneys only dream about. Plus, they provide much-needed help to people in their community. If you see lawyers making key contacts by working in non-profit organizations—and if competing […]

THE TOP 5 REASONS Your Law Firm Can’t Cross-Sell

THE TOP 5 REASONS Your Law Firm Can’t Cross-Sell

Many years ago, as a young marketer at a 500-lawyer firm, the managing partner tasked me with developing a firm-wide cross-selling project, with the goal of institutionalizing more of our big clients. I did exhaustive research. Of course, every marketer knew that “getting business from existing clients is five times easier than getting a new […]

Community News – November 2018

Community News – November 2018

The California Lawyers Association named Jennifer Keller to the “2018 Trial Lawyer Hall of Fame.” Keller’s selection, as one of only 31 attorneys inducted into the Hall of Fame over the years, is another in the line of her many recent statewide and national awards as one of the state’s most highly regarded trial lawyers. […]

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