Personalized Injury Law Firm – Battling to Relieve Clients’ Burdens: Clayton Williford, Partner in Woods Williford, P.C., relates a story that well defines... Network Now for Success Later: Today, the art of conversation has changed with the use of technology and our ability to... 8 Key Law Firm Strategy Takeaways: The Legal Marketing Association's National Conference was held in Atlanta recently; over... Adapting to Survive: Charles Darwin said so profoundly, “It is not the strongest of the species that... Five Ways to Normalize Your Damages: When civil litigation is being discussed by those outside the courtroom and outside the... Lawyers, Protect Client Confidentiality When Using Social Media: I hear this concern often. Lawyers, legal marketing professionals, and others in law... California Case Summaries: Free™ New California Civil Cases: CALIFORNIA SUPREME COURT - Civil Procedure - Sweetwater Union High School Dist. v.... How to Silence Your Inner Critic, Step Outside of Your Comfort Zone, and Achieve Greater Success: “Yes, you can … ” Many professionals want to step outside of their comfort zones... High-Pressure Selling vs. Dignified Marketing Depends on How You Use the Three Cons: Lawyers often ask me to explain how selling-based marketing differs from Education-Based... A Specialized Personal Injury & Mass Tort Trial Firm. Getting Extraordinary Results for Ordinary People: Creating the Right Team to Take on Select Cases that Excite Attorneys, Right Wrongs and...
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RSSArchive for September, 2018

A Hands-On Approach to Attorney Referrals

A Hands-On Approach to Attorney Referrals

A Successful Strategy for this Southern California Family Attorney There’s no better recognition of a firm’s commitment to taking care of clients than the referral by one’s friends, associates and even competitors in that field. The hands-on approach of Richard Sullivan, founder of Sullivan Law & Associates, has significantly helped increase his firm’s business through […]

Speaking from Experience

Speaking from Experience

When it comes to personal injury cases, Sean S. Vahdat speaks eloquently from education, training and experience. Painful experience. “Many years ago I was involved in an auto accident that caused back injuries that I live with on a daily basis. Having gone through the ordeal of dealing with the insurance companies, and receiving medical […]

19 Secrets That Increase Response to Print Ads

19 Secrets That Increase Response to Print Ads

Have you ever purchased a display ad in the newspaper and then not received a single call? Or placed an ad in a magazine, only to conclude that no one ever saw it? What went wrong? Here are seven common reasons prospects don’t respond to ads. Prospects don’t see your ad because no graphic image […]

The Introvert Lawyer’s Guide to Networking

The Introvert Lawyer’s Guide to Networking

A few years ago, a meme that I found hilarious circulated the internet. It read “Introverts of the world unite! Separately. In your own homes.” That meme is both true and not true, and maybe that’s why it is funny. It is true because introverts tend not to like large group activities, but it is […]

Build It or Change? Making Culture Tangible

Build It or Change? Making Culture Tangible

30,000 feet. Long-haul travel. I am tired but intrigued about what I am observing. Not the behavior of other passengers, which would be cause for many articles, but the cabin team. There is a tangible difference in the approach, connection and way that many routine air travel activities are being executed. Having now flown with […]

The Future of Law Firm Business Development Belongs to the Bold

The Future of Law Firm Business Development Belongs to the Bold

Ultimately, the meek may, indeed, inherit the earth. But history suggests that, in the meantime, meek salespeople will waste time, money and energy and miss out on the opportunities awaiting those with the vision and courage to take bold action. By now all but the most resolute of ostriches have accepted that the embryonic law […]

The “If-the-Market-Knew-My-Story” Approach to Business Development

The “If-the-Market-Knew-My-Story” Approach to Business Development

There is a basic principle in communication theory—shared experiences form the basis for the most effective communication. Even if we did not formally study the science, most of us have first-hand experience with the validity of the principle—in intimate, social and professional settings alike. In the space where experiences of the communicator overlap with those […]

Community News – September 2018

Community News – September 2018

Carothers DiSante & Freudenberger LLP (CDF), an award-winning employment, labor and immigration law firm recognized for protecting employers with workforces in California for nearly 25 years, was recently named one of the “Best Law Firms for Minority Attorneys” in Law360’s 2018 Glass Ceiling Report for firms with 20-149 attorneys. This accolade arrives on the heels […]

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