Personalized Injury Law Firm – Battling to Relieve Clients’ Burdens: Clayton Williford, Partner in Woods Williford, P.C., relates a story that well defines... Network Now for Success Later: Today, the art of conversation has changed with the use of technology and our ability to... 8 Key Law Firm Strategy Takeaways: The Legal Marketing Association's National Conference was held in Atlanta recently; over... Adapting to Survive: Charles Darwin said so profoundly, “It is not the strongest of the species that... Five Ways to Normalize Your Damages: When civil litigation is being discussed by those outside the courtroom and outside the... Lawyers, Protect Client Confidentiality When Using Social Media: I hear this concern often. Lawyers, legal marketing professionals, and others in law... California Case Summaries: Free™ New California Civil Cases: CALIFORNIA SUPREME COURT - Civil Procedure - Sweetwater Union High School Dist. v.... How to Silence Your Inner Critic, Step Outside of Your Comfort Zone, and Achieve Greater Success: “Yes, you can … ” Many professionals want to step outside of their comfort zones... High-Pressure Selling vs. Dignified Marketing Depends on How You Use the Three Cons: Lawyers often ask me to explain how selling-based marketing differs from Education-Based... A Specialized Personal Injury & Mass Tort Trial Firm. Getting Extraordinary Results for Ordinary People: Creating the Right Team to Take on Select Cases that Excite Attorneys, Right Wrongs and...
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RSSArchive for January, 2018

“Getting to Know You”

“Getting to Know You”

The song title is famous and by taking the same approach the Tax Law Office of Luis E Vasquez is achieving the same results—getting well known and respected in the Orange County market by listening to the needs of each individual or business client. “We take the time to listen to our clients’ situations before […]

Why Are Law Firms Falling Behind?

Why Are Law Firms Falling Behind?

This news ought to be deeply disturbing to managing partners and lawyers everywhere, regardless of the size of their firm: Attorneys are losing their once-revered position as a business’ most-trusted advisor. Other professionals are edging them out, especially accountants and consultants. How did this happen? More precisely, why did lawyers let it happen? Something of […]

Being a True Giver When Networking

Being a True Giver When Networking

Over the past 10–15 years there has been a dramatic increase in the number of people actively focusing on networking. Increasing competition, along with more widespread attention on building a strong network, is encouraging businesspeople to flock to networking functions in droves. This is as true for the legal profession as for any other. However, […]

Workplace Harassment: In Life as in Art!

Workplace Harassment: In Life as in Art!

A while back, Ellen DeGeneres did a game with guests on her show. She compared harassment training videos to real life situations and challenged guests to guess the real from the fiction. One of our videos was used to stump the guests. This was well before the Harvey Weinstein, Roy Moore, Al Franken and Matt […]

Ten Proven Strategies to Effectively Implement the Two-tier Partner Structure

Ten Proven Strategies to Effectively Implement the Two-tier Partner Structure

Partners in a great many law firms have recognized the value of creating a two-tier partnership structure—as opposed to the “up or out” alternative—for dealing with those long-tenured associates the firm has invested a lot of money in developing, yet do not satisfy all of the objective and subjective criteria to become equity partners. During […]

From Papyrus to E-mail: The History of Newsletter Marketing

From Papyrus to E-mail: The History of Newsletter Marketing

From e-mail marketing to social media marketing, it seems that every year or two there is a new trend for you to keep in touch with your clients. Today, using ever-evolving technology that was nonexistent a generation ago, you can reach thousands of people with a click of a button. As new as it may […]

Overcoming the Isolation Of Being a Solo Practitioner

Overcoming the Isolation Of Being a Solo Practitioner

Do you ever feel a little isolated as a solo practitioner? Like you’re hanging out, doing all the right things to market and grow your practice, yet the results just aren’t happening? If you’re in a small firm or a solo practitioner, isolation can be debilitating, particularly when you are trying to build a “firm” […]

Ethical Issues in Using Social Media

Ethical Issues in Using Social Media

Why should lawyers care about social media, and whether they are using it ethically? Obviously, lawyers should be concerned about compliance with ethical requirements in everything they do, but there may be some hidden ethical pitfalls in the use of social media about which they need to be aware, both on behalf of themselves and […]

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