W.H.E.R.E. Core Values, Preparation and Experience Reign: The Law Offices of Babak “Bobby” Hashemi Use a Holistic Approach to Helping the... 5 Tips for Young Lawyers How to Find Your Way in a Crowded Arena: Young lawyers can face some uphill battles out of law school. The dream of defending the... Signs That Origination Sharing Is NOT Working: In the course of our Partner Compensation System work, we have seen many law firms that... The Surprising Sentence That Keeps Prospects Reading (and Buying): You spend time and resources writing a marketing piece. So why not make sure as many... How and Why to Start and Market Your Own Non-Profit Organization: Here’s one of the best-kept secrets in lawyer marketing. Few attorneys take advantage... THE TOP 5 REASONS Your Law Firm Can’t Cross-Sell: Many years ago, as a young marketer at a 500-lawyer firm, the managing partner tasked me... Community News – November 2018: The California Lawyers Association named Jennifer Keller to the “2018 Trial Lawyer Hall... White Glove Service for Orange County’s Hospitality Industry“: Driven by Passionate People, Stokes Wagner Provides 5-Star Legal Services to Those in the... NETWORKING Planning, Persistence, and Practice: Do not just attend an event—attend with purpose. To go with purpose means setting... Things Lawyers Do ...: I just took my first long vacation in, well, pretty much ever. I’ve taken time off...
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RSSArchive for January, 2018

“Getting to Know You”

“Getting to Know You”

The song title is famous and by taking the same approach the Tax Law Office of Luis E Vasquez is achieving the same results—getting well known and respected in the Orange County market by listening to the needs of each individual or business client. “We take the time to listen to our clients’ situations before […]

Why Are Law Firms Falling Behind?

Why Are Law Firms Falling Behind?

This news ought to be deeply disturbing to managing partners and lawyers everywhere, regardless of the size of their firm: Attorneys are losing their once-revered position as a business’ most-trusted advisor. Other professionals are edging them out, especially accountants and consultants. How did this happen? More precisely, why did lawyers let it happen? Something of […]

Being a True Giver When Networking

Being a True Giver When Networking

Over the past 10–15 years there has been a dramatic increase in the number of people actively focusing on networking. Increasing competition, along with more widespread attention on building a strong network, is encouraging businesspeople to flock to networking functions in droves. This is as true for the legal profession as for any other. However, […]

Workplace Harassment: In Life as in Art!

Workplace Harassment: In Life as in Art!

A while back, Ellen DeGeneres did a game with guests on her show. She compared harassment training videos to real life situations and challenged guests to guess the real from the fiction. One of our videos was used to stump the guests. This was well before the Harvey Weinstein, Roy Moore, Al Franken and Matt […]

Ten Proven Strategies to Effectively Implement the Two-tier Partner Structure

Ten Proven Strategies to Effectively Implement the Two-tier Partner Structure

Partners in a great many law firms have recognized the value of creating a two-tier partnership structure—as opposed to the “up or out” alternative—for dealing with those long-tenured associates the firm has invested a lot of money in developing, yet do not satisfy all of the objective and subjective criteria to become equity partners. During […]

From Papyrus to E-mail: The History of Newsletter Marketing

From Papyrus to E-mail: The History of Newsletter Marketing

From e-mail marketing to social media marketing, it seems that every year or two there is a new trend for you to keep in touch with your clients. Today, using ever-evolving technology that was nonexistent a generation ago, you can reach thousands of people with a click of a button. As new as it may […]

Overcoming the Isolation Of Being a Solo Practitioner

Overcoming the Isolation Of Being a Solo Practitioner

Do you ever feel a little isolated as a solo practitioner? Like you’re hanging out, doing all the right things to market and grow your practice, yet the results just aren’t happening? If you’re in a small firm or a solo practitioner, isolation can be debilitating, particularly when you are trying to build a “firm” […]

Ethical Issues in Using Social Media

Ethical Issues in Using Social Media

Why should lawyers care about social media, and whether they are using it ethically? Obviously, lawyers should be concerned about compliance with ethical requirements in everything they do, but there may be some hidden ethical pitfalls in the use of social media about which they need to be aware, both on behalf of themselves and […]

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