EXCEPTION TO THE RULE: “Chris, Harrison and I are filling something of a generational gap between the Orange... Leaders as Coaches: Coaching plays a crucial role in keeping people engaged and committed. It brings out the... Asking Leading Questions in Job Interviews: Hiring law firm employees is a vital task. The employees you hire (or candidates you pass... Increasing Diversity in Law 3 Ways to Move Beyond Lip Service: Law firms and legal departments can be doing more to measurably increase diversity. - A... Check for Weak Links in Your Marketing Program: 9 Weak Links That Can Break Your Marketing Program - 1Delivering a sales message.... Seller Myths vs. Market Truths: Many refer to the 2008 economic meltdown as the “Great Reset.” For law firm business... Structuring Attorney Fees: Your client just received a large jury award or settlement. Your client is satisfied with... Lawyers, Can You Build Relationships with Data?: Over the last few years, data has become more and more popular a subject, as we try to... 12 Easy Ways to Be More Successful with Your Content Marketing Efforts: Content marketing takes time and effort, but staying top of mind with your target... Advocating with Compassion. A SHARED VISION OF CLIENT SERVICE.: “The best lawyers who get the best results are the ones who really get to know their...
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RSSArchive for December, 2017

COMBINING PASSIONATE DEDICATION with SPECIALIZED KNOWLEDGE IN FAMILY LAW

COMBINING PASSIONATE DEDICATION with SPECIALIZED KNOWLEDGE IN FAMILY LAW

Attorneys at Burch, Coulston & Shepard, LLP focus on family law cases in Orange County, a specialization that creates an extensive knowledge of California’s divorce and family law, the court system, and opposing counsel. The firm has nine attorneys all exclusively practicing family law. Five are certified by the Board of Legal Specialization as Certified […]

14 Marketing Misconceptions That Cost Lawyers A Fortune

14 Marketing Misconceptions That Cost Lawyers A Fortune

1. You must have a huge, expensive website and blog to attract desirable cases and compete head-on with other lawyers. Wrong! If you want a formal, corporate-looking website for all the world to see, fine. But please don’t think you must compete in this arena. Every week I get calls from lawyers who are unhappy […]

Disrespectful Clients Don’t Get To Stay Clients

Disrespectful Clients Don’t Get To Stay Clients

You know what feels good? Firing a client. My firm was hired to help a client with multiple applications for registering their intellectual property. We tell every client there’s no guarantee that we’ll be able to get them everything they want. This client got upset about the status of one of the applications, and then […]

Look in the Mirror: Associates Hold the Key To Their Own Happiness

Look in the Mirror: Associates Hold the Key To Their Own Happiness

In a 1955 essay in The Economist, Cyril Northcote Parkinson, a British historian, described a phenomenon that would come to be called “Parkinson’s Law.” His key insight: “Work expands so as to fill the time available for its completion.” In other words, if something must be done in a day, it will get done in […]

Make Time for Business Development With TIME-SHIFTING

Make Time for Business Development With TIME-SHIFTING

For the 25 years I’ve been coaching lawyers, their #1 excuse for not being more serious about business development (BD) has been “lack of time.” During our planning sessions, after you declare your goal, I ask how much time you’ll commit each week to achieve it. This is the “no matter what,” “never fall below,” […]

SEO SPECIALISTS Share Their Best Tips for Lawyers

SEO SPECIALISTS Share Their Best Tips for Lawyers

This is the question we posed to more than 50 SEO specialists who have done SEO for lawyers. Their answers will provide you with good direction whether you’re formulating your own law firm SEO strategies or just looking for general advice. If you want to improve your own website rankings or your clients’ website listings […]

The Wrong Approach to Selling Professional Services

The Wrong Approach to Selling Professional Services

A dangerous epidemic continues to wash through the business community, especially among professionals selling services. In fact, the problem is so prevalent that I gave it a name— “The Juswanem Syndrome.” Sounds a bit odd, doesn’t it? I’ll explain what it means in minute. But first, let’s set the scene … As I mentioned many times, […]

Five Tips for Keeping Referrals Flowing

Five Tips for Keeping Referrals Flowing

Lawyers often pursue new clients at the expense of servicing and marketing to existing clients. This is a mistake. It’s also a mistake to pursue new referral sources at the expense of your existing referral network. Your existing network should be your priority. Only seek out and develop new referral sources once you’ve taken care […]

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