COMBINING PASSIONATE DEDICATION with SPECIALIZED KNOWLEDGE IN FAMILY LAW: Attorneys at Burch, Coulston & Shepard, LLP focus on family law cases in Orange... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and... Disrespectful Clients Don’t Get To Stay Clients: You know what feels good? Firing a client. - My firm was hired to help a client with... Look in the Mirror: Associates Hold the Key To Their Own Happiness: In a 1955 essay in The Economist, Cyril Northcote Parkinson, a British historian,... Make Time for Business Development With TIME-SHIFTING: For the 25 years I’ve been coaching lawyers, their #1 excuse for not being more serious... SEO SPECIALISTS Share Their Best Tips for Lawyers: This is the question we posed to more than 50 SEO specialists who have done SEO for... The Wrong Approach to Selling Professional Services: A dangerous epidemic continues to wash through the business community,especially among... Five Tips for Keeping Referrals Flowing: Lawyers often pursue new clients at the expense of servicing and marketing to existing... Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... Using the Billboard Effect to Develop and Obtain Employee Buy-in on the Leader’s Vision: Warren Bennis, acclaimed scholar, author and advisor to corporation presidents, said,...
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RSSArchive for November, 2017

Helping Clients Navigate a Challenging Legal System

Helping Clients Navigate a Challenging Legal System

“ We bring the same power, resources, experience, and novel approach to every case we handle. Our attorneys have successfully prosecuted and recovered more than $1 billion dollars across our various practice areas. We approach and pursue each case with the expectation of a jury trial which allows us to aggressively prosecute our clients’ cases to their full potential,” says Ralph Kalfayan, […]

Using the Billboard Effect to Develop and Obtain Employee Buy-in on the Leader’s Vision

Using the Billboard Effect to Develop and Obtain Employee Buy-in on the Leader’s Vision

Warren Bennis, acclaimed scholar, author and advisor to corporation presidents, said, “Leadership is the capacity to translate vision into reality.” Well expressed, but it’s easier said than done. What’s needed are practical steps to develop a communicable vision coupled with practical steps to achieve employee buy-in. Notice that I emphasized the word practical, because unless […]

Are You a Networking Rock Star or Rookie?

Are You a Networking Rock Star or Rookie?

If you’ve read my book The Attorney’s Networking Handbook, you probably know that I am a big fan of effective networking. I use the word “effective” because networking done improperly is just a huge waste of time. There are so many dimensions to networking that we can’t possibly cover them in one column, so I […]

5 Lessons for Law Firm Marketers From HubSpot’s INBOUND 2017 Conference

5 Lessons for Law Firm Marketers From HubSpot’s INBOUND 2017 Conference

I know some folks within law firms are wary of attending marketing conferences outside of legal but I’ve found that, with the right conference and an open mind, you will come away even more energized because not only can you see what’s happening outside of our industry, you can also see how to actually implement […]

How “Only” Can Make or Break Your Marketing Effort

How “Only” Can Make or Break Your Marketing Effort

One critical function of marketing is to emphasize how you differ from other lawyers. And if you want a substantial marketing advantage, identify your unique characteristics. Really, this isn’t hard. After all, no two attorneys are exactly the same. No other attorney in the world has exactly the same education as you. No other lawyer […]

How to Get More Law Firm Reviews Online

How to Get More Law Firm Reviews Online

With all the stories we hear of identity theft and security breaches these days, it can be tough to build trust with prospective customers online. One of the best ways to do it is with social proof and testimonials. People want to know that others just like them have had a positive experience using a […]

Overcoming Fear of Success Through Ethical Safeguards

Overcoming Fear of Success Through Ethical Safeguards

Self-employed lawyers rely heavily on their ability to propel their businesses forward—more so than lawyers employed by others or members of large firms. Fail to keep the engines going and your practice will close. Too much propulsion, however, and you might have the opposite problem: a practice thriving beyond your capacity to handle it. Fear […]

Boost Productivity By Slowing Down A Little

Boost Productivity By Slowing Down A Little

You’re an unstoppable legal machine. You churn through a hundred pages of briefs and legal research every day. You’re running two phones, a tablet, a laptop and a portable fax machine off a light pole at the airport. Your inbox is an email volcano. You’ve heard of people who go for zero inbox but you […]

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