COMBINING PASSIONATE DEDICATION with SPECIALIZED KNOWLEDGE IN FAMILY LAW: Attorneys at Burch, Coulston & Shepard, LLP focus on family law cases in Orange... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and... Disrespectful Clients Don’t Get To Stay Clients: You know what feels good? Firing a client. - My firm was hired to help a client with... Look in the Mirror: Associates Hold the Key To Their Own Happiness: In a 1955 essay in The Economist, Cyril Northcote Parkinson, a British historian,... Make Time for Business Development With TIME-SHIFTING: For the 25 years I’ve been coaching lawyers, their #1 excuse for not being more serious... SEO SPECIALISTS Share Their Best Tips for Lawyers: This is the question we posed to more than 50 SEO specialists who have done SEO for... The Wrong Approach to Selling Professional Services: A dangerous epidemic continues to wash through the business community,especially among... Five Tips for Keeping Referrals Flowing: Lawyers often pursue new clients at the expense of servicing and marketing to existing... Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... Using the Billboard Effect to Develop and Obtain Employee Buy-in on the Leader’s Vision: Warren Bennis, acclaimed scholar, author and advisor to corporation presidents, said,...
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RSSArchive for October, 2017

COMBINING HUMAN RELATIONSHIPS WITH TECHNOLOGY’S ADVANCES

COMBINING HUMAN RELATIONSHIPS WITH TECHNOLOGY’S ADVANCES

Anthony Geraci, founder of Geraci Law Firm, believes the path to success in the coming years can be found in combining the latest technology with the oldest of human emotions—the need for establishing relationships. Geraci says, “What we figured out is that you can take all the technology you want, but let’s get a bit […]

Networking: How To Disengage From a Dead-End Conversation

Networking: How To Disengage From a Dead-End Conversation

We’ve all found ourselves trapped in a dead-end conversation at a networking event. Someone drones on about a topic in which you have no interest. Or, it’s simply someone you don’t like. Or, there’s nothing wrong with the topic or the person, but you can’t spend that much time with any one person. You need […]

Six Ways to Make Clients Happy to Pay Your Bills

Six Ways to Make Clients Happy to Pay Your Bills

No one likes to pay bills. Even when the service or product we are paying for was way more valuable than the actual dollar amount on the invoice, we humans just hate to see the money out the door. And that natural resistance to doling out the bucks can often leave a lawyer looking at […]

What’s New in Structured Settlements? A Lot!

What’s New in Structured Settlements? A Lot!

Structured settlements became a popular alternative to lump sum settlements in the 1970s. In 1982, Congress adopted special tax rules that encouraged the use of structured settlements for personal injury victims and their families. Since then, little has changed in the industry—until recently. What used to be an industry with narrow parameters, now offers much […]

Seize Your Reader’s Attention and Erase Doubt From Your Marketing Copy

Seize Your Reader’s Attention and Erase Doubt From Your Marketing Copy

Drafting the Headline During the last century, countless advertising and marketing experts have crowned it king of the copy castle— the most critical element in any promotional piece. This status is well-deserved. After all, the headline is your first opportunity to grab your prospect’s attention. If you fail to attract eyeballs and communicate a reason […]

Organized Succinct Summaries of Some New California Civil Cases

Organized Succinct Summaries of Some New California Civil Cases

CALIFORNIA SUPREME COURT Torts Rubenstein v. Doe No. 1 (2017) _ Cal.5th _, 2017 WL 3691550: The California Supreme Court reversed the Court of Appeal decision finding that plaintiff had timely filed her sexual molestation claim in 2012, arising from events that occurred in 1993 and 1994. The California Supreme Court ruled that a government […]

Written Schedule of Services and Fees Multiplies Credibility, Increases Client Comfort

Written Schedule of Services and Fees Multiplies Credibility, Increases Client Comfort

How do you present fees in a way that emphasizes the value of your services and takes the spotlight off the price? If you’re a student of sales and marketing, you’ve probably read about the importance of completing your sales pitch and not revealing the price until the end. But, if you’re the person who […]

Seven Words to Learn Before You Apply for Your Next Loan

Seven Words to Learn Before You Apply for Your Next Loan

Growing law firms need cash, but cash can get tight. All firms should have access to reserve cash, such as a line of credit, but applying for a loan can be nerve-wracking— especially when bankers start throwing out unfamiliar terms. One of my clients (now in his second year on the Inc. 5000) needed to […]

Five Steps to Confront Burnout, Addiction And Depression

Five Steps to Confront Burnout, Addiction And Depression

There’s no denying it: Lawyers have the highest behavioral impairment rate of any profession. Research has shown it. It is spotlighted in the media, as in a recent New York Times feature on a lawyer who tragically spiraled into addiction behind closed doors. And in August, the American Bar Association National Task Force on Lawyer […]

DAVID EZRA

Community News – October 2017

For the fourth consecutive year, Berger Kahn has been included in the Best Lawyers of America list for Southern California, an esteemed list celebrating only the top 3% of the Bar. Berger Kahn attorneys included were: Craig Simon, Sherman Spitz, Stephan Cohn, and David Ezra. Shareholder David Ezra was also named the Best Lawyers 2018 […]

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