A Relentless Pursuit of Excellence: You can’t check your principles at the door when you arrive at the workplace. And you... How to Launch a Law Firm Podcast in 6 Steps: If “Podcasts are the New Black for Law Firm Business Development,” as has been... Treat Your Credibility as Central, Not Peripheral: The lawyer preparing their case likely goes through a long list of, “What will they... An Overlooked List That Holds Hidden Profit Opportunities: I just stole something for you … - As you know, my job gives me behind-the-scenes... Turn Negatives into Positives Using the Contrast Principle: No lawyer has all positive qualities. When prospects think about hiring your services,... California Case Summaries. New California Civil Cases.: CALIFORNIA SUPREME COURT - Evidence - Mathews v. Becerra (2019) _ Cal.5th _ , 2019 WL... Community News – March 2020: Brown & Charbonneau, LLP is pleased to announce that attorney Mark. M Higuchi has... 7 Things You Must Know Before Starting Your Own Firm: I was in my seventh year of practice and suffering from a classic case of burnout when I... A Heavy Hitter in Plaintiff Law.: Finding Success One “Right Thing” at a Time - Doing the right thing—whether at the... Podcasts Take Professional Marketing by Storm: The Facts About Podcasting - Podcasts have become more popular than watching videos,...
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RSSArchive for October, 2017

COMBINING HUMAN RELATIONSHIPS WITH TECHNOLOGY’S ADVANCES

COMBINING HUMAN RELATIONSHIPS WITH TECHNOLOGY’S ADVANCES

Anthony Geraci, founder of Geraci Law Firm, believes the path to success in the coming years can be found in combining the latest technology with the oldest of human emotions—the need for establishing relationships. Geraci says, “What we figured out is that you can take all the technology you want, but let’s get a bit […]

Networking: How To Disengage From a Dead-End Conversation

Networking: How To Disengage From a Dead-End Conversation

We’ve all found ourselves trapped in a dead-end conversation at a networking event. Someone drones on about a topic in which you have no interest. Or, it’s simply someone you don’t like. Or, there’s nothing wrong with the topic or the person, but you can’t spend that much time with any one person. You need […]

Six Ways to Make Clients Happy to Pay Your Bills

Six Ways to Make Clients Happy to Pay Your Bills

No one likes to pay bills. Even when the service or product we are paying for was way more valuable than the actual dollar amount on the invoice, we humans just hate to see the money out the door. And that natural resistance to doling out the bucks can often leave a lawyer looking at […]

What’s New in Structured Settlements? A Lot!

What’s New in Structured Settlements? A Lot!

Structured settlements became a popular alternative to lump sum settlements in the 1970s. In 1982, Congress adopted special tax rules that encouraged the use of structured settlements for personal injury victims and their families. Since then, little has changed in the industry—until recently. What used to be an industry with narrow parameters, now offers much […]

Seize Your Reader’s Attention and Erase Doubt From Your Marketing Copy

Seize Your Reader’s Attention and Erase Doubt From Your Marketing Copy

Drafting the Headline During the last century, countless advertising and marketing experts have crowned it king of the copy castle— the most critical element in any promotional piece. This status is well-deserved. After all, the headline is your first opportunity to grab your prospect’s attention. If you fail to attract eyeballs and communicate a reason […]

Organized Succinct Summaries of Some New California Civil Cases

Organized Succinct Summaries of Some New California Civil Cases

CALIFORNIA SUPREME COURT Torts Rubenstein v. Doe No. 1 (2017) _ Cal.5th _, 2017 WL 3691550: The California Supreme Court reversed the Court of Appeal decision finding that plaintiff had timely filed her sexual molestation claim in 2012, arising from events that occurred in 1993 and 1994. The California Supreme Court ruled that a government […]

Written Schedule of Services and Fees Multiplies Credibility, Increases Client Comfort

Written Schedule of Services and Fees Multiplies Credibility, Increases Client Comfort

How do you present fees in a way that emphasizes the value of your services and takes the spotlight off the price? If you’re a student of sales and marketing, you’ve probably read about the importance of completing your sales pitch and not revealing the price until the end. But, if you’re the person who […]

Seven Words to Learn Before You Apply for Your Next Loan

Seven Words to Learn Before You Apply for Your Next Loan

Growing law firms need cash, but cash can get tight. All firms should have access to reserve cash, such as a line of credit, but applying for a loan can be nerve-wracking— especially when bankers start throwing out unfamiliar terms. One of my clients (now in his second year on the Inc. 5000) needed to […]

Five Steps to Confront Burnout, Addiction And Depression

Five Steps to Confront Burnout, Addiction And Depression

There’s no denying it: Lawyers have the highest behavioral impairment rate of any profession. Research has shown it. It is spotlighted in the media, as in a recent New York Times feature on a lawyer who tragically spiraled into addiction behind closed doors. And in August, the American Bar Association National Task Force on Lawyer […]

DAVID EZRA

Community News – October 2017

For the fourth consecutive year, Berger Kahn has been included in the Best Lawyers of America list for Southern California, an esteemed list celebrating only the top 3% of the Bar. Berger Kahn attorneys included were: Craig Simon, Sherman Spitz, Stephan Cohn, and David Ezra. Shareholder David Ezra was also named the Best Lawyers 2018 […]

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