Cole Casey, The Law Offices of G. Cole Casey. Nothing to Prove: Top San Diego DUI Defense Attorney Cole Casey Works Less, Earns More, and Doesn’t... Ongoing Follow-Up Is the Key to Turning Prospects into Clients: Follow-up is critical to good marketing. Why? Because prospects may not be ready to hire... The Principles of Good Cyber Risk Management: In the world of cyber risk, we are dealing with unprecedented events. Apart from... Can Your Marketing Pitch Pass This Challenge?: Are you up for a challenge? - I promise you it’s nothing too difficult. - Take a piece... Law Firm Differentiation— 5 Essential Attributes: The concentration of law firm financial strength narrows as fewer AmLaw 200 law firms can... 5 Ways Law Firms Can Improve Their Job Interviews: In a recent article published in The New York Times, Jason Dana, a professor at the Yale... 8 Critical Action Steps to Ensure the Future of Your Law Firm: When it comes to the future of your firm, the following action steps are critical for... When a Lawyer Gets Overwhelmed with Fear, Anxiety and Depression in Their Life: Are you a lawyer who privately struggles with stress, anxiety, depression, addiction and... Community News – August 2019: Snell & Wilmer is pleased to announce the Public Law Center (PLC) has named Orange... Connecting with Clients: SUCCESSFUL ADVOCATION FOR REAL PEOPLE, WITH REAL PROBLEMS BEGINS WITH HUMAN LEVEL...
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RSSArchive for August, 2016

The Best of the Best. Attorney TV Advertisements.

The Best of the Best. Attorney TV Advertisements.

Attorney advertisements. They are everywhere: on television, billboards, buses, and the subway. Often billboards give a simple call to action, and commercials can play on emotions or make you giggle. Sometimes it seems like many of the advertisements run together, using duplicate or similar tag lines, cheesy graphics, or even the same office setting. With […]

Does Your Employee Evaluation System Need a Boost?

Does Your Employee Evaluation System Need a Boost?

Too many law offices have sloppily put together employee evaluation systems. These mostly ineffective systems are typically used haphazardly, inconsistently and hurriedly. This means that they result in unfair and inaccurate results. Does it really matter in the big scheme of things? The answer is a resounding “Yes” if you want a steadily productive, loyal, […]

How Self-Discipline Will Make You a Better Leader

How Self-Discipline Will Make You a Better Leader

Leadership styles are a learnable quality that anyone can attain through hard work and self-discipline. While the process of becoming a leader may be simple, it is not easy to do. Everyone can become a great leader, have better self-confidence and achieve success. Self-Discipline is a Learnable Quality Many people feel that they lack self-discipline […]

McIntyre’s Civil Alert. Organized Succinct Summaries.

McIntyre’s Civil Alert. Organized Succinct Summaries.

CALIFORNIA SUPREME COURT Attorney Fees Laffitte v. Robert Half International Inc. (2016) _ Cal.4th _ , 2016 WL 4238619: The California Supreme Court affirmed the Court of Appeal’s decision affirming the trial court’s order approving a settlement of an employment class action case for $19 million and awarding attorney fees of one-third of that amount, […]

PRESENTATIONS: A Way to Become a Magnet for New Business

PRESENTATIONS: A Way to Become a Magnet for New Business

You are trying to build your book of business. With the competition getting nimbler and more aggressive, it hasn’t been easy. Clients are unfaithful yet they’re demanding more of your time. You have tried to be a consultative business developer, working on building relationships. You’ve been trying to do as much as you can with […]

Community News – September 2016

Community News – September 2016

Attorney Derek Paradis of Higgs Fletcher & Mack, was recently elected to the San Diego County Hotel-Motel Association’s Board of Directors. The term is for three years, during which he and others leading the organization will help address issues facing the region’s hospitality market. Since graduating from Thomas Jefferson School of Law as valedictorian in […]

PERSISTENCE Pays Off

PERSISTENCE Pays Off

Ted Wacker has built a booming personal injury practice and has earned himself a place amongst the most respected names in the Orange County legal community through perseverance and persistence. Few attorneys in the Orange County legal community need to be introduced to Ted B. Wacker, founder of Law Offices of Ted B. Wacker (TBW Law). As […]

How to Build Your Law Practice with Dignity.Here’s the only marketing plan you’ll ever need.

How to Build Your Law Practice with Dignity.Here’s the only marketing plan you’ll ever need.

Many lawyers spend thousands of dollars on complex marketing plans. But then, often, other priorities seize their attention and their marketing plans gather dust. Here’s the marketing plan I use for my clients. Step 1 Identify the niche you want to fill and the services you want to market. When prospects hear your name, you […]

Are All of Your Law Firm Marketing Efforts Working Together?

Are All of Your Law Firm Marketing Efforts Working Together?

There is a misconception that online and offline marketing do not go hand-in-hand. The truth is the two work together and greatly affect each other. Offline Marketing – Utilizes media channels that are not associated with the Web to create brand awareness. Online Marketing – Includes strategies that utilize the Web to create brand awareness. […]

Optimize Your Attorney Profiles and Gain More Authority

Optimize Your Attorney Profiles and Gain More Authority

Whether you work for a large international or small boutique law firm, keeping local business information up to date is imperative to your brand’s health, but what about individual attorney profiles? When attorney profiles are properly optimized they can be very valuable, but they can also be a hassle, especially when dealing with a large […]

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