“Getting to Know You”: The song title is famous and by taking the same approach the Tax Law Office of Luis E... Why Are Law Firms Falling Behind?: This news ought to be deeply disturbing to managing partners and lawyers everywhere,... Being a True Giver When Networking: Over the past 10–15 years there has been a dramatic increase in the number of people... Workplace Harassment: In Life as in Art!: A while back, Ellen DeGeneres did a game with guests on her show. She compared harassment... Ten Proven Strategies to Effectively Implement the Two-tier Partner Structure: Partners in a great many law firms have recognized the value of creating a two-tier... From Papyrus to E-mail: The History of Newsletter Marketing: From e-mail marketing to social media marketing, it seems that every year or two there is... Overcoming the Isolation Of Being a Solo Practitioner: Do you ever feel a little isolated as - a solo practitioner? Like you're - hanging out,... Ethical Issues in Using Social Media: Why should lawyers care about social media, and whether they are using it ethically?... COMBINING PASSIONATE DEDICATION with SPECIALIZED KNOWLEDGE IN FAMILY LAW: Attorneys at Burch, Coulston & Shepard, LLP focus on family law cases in Orange... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and...
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RSSArchive for July, 2015

What’s Hot and What’s Not in the Legal Profession

What’s Hot and What’s Not in the Legal Profession

Like all of our previous reports, this update is based on information we are continually compiling from many sources—not only clients but also leaders in the profession as well as knowledgeable observers. Some of our findings are obvious but we include them because they continue to affect the profession. Other of our findings may not […]

Google Search Queries on Mobile Devices Exceed Desktop Searches — How Savvy Law Firms Should Respond

Google Search Queries on Mobile Devices Exceed Desktop Searches — How Savvy Law Firms Should Respond

The way consumers seek information passed a noteworthy milestone a couple months ago. You might know the answer already if you have noticed how many people are focused on their phones in restaurants, airports and other public places. Google announced on May 5 that for the first time, the volume of Google search queries on […]

Public Relations & Law Firms … Yielding Returns Together

Public Relations & Law Firms … Yielding Returns Together

Communication is an increasingly important element for any law firm. Given the saturation and fragmentation of media, it is far more difficult to reach large numbers of consumers through traditional advertising. Not only is advertising expensive, but it is also seen as less credible by consumers who are looking to their social networks or an […]

The 3 Marketing Systems Your Business Must Have in Place for Maximum Revenue

The 3 Marketing Systems Your Business Must Have in Place for Maximum Revenue

Ever wonder what the difference was between struggling businesses and businesses that seem to dominate everything they do? I have. It’s something I’ve been studying my entire career while working with businesses everywhere, from startups to those making millions each year. And from what I’ve discovered… It has nothing to do with the market (there […]

3 Proven Email Tactics Law Firms Can Use to Find Qualified Leads

3 Proven Email Tactics Law Firms Can Use to Find Qualified Leads

Law firms and other service providers often struggle with effective ways to use email and newsletters to find qualified leads. This is primarily because they misunderstand the purpose of these keep in touch emails. They are best used to keep you at the top of mind for former clients and referral partners. Often, a direct […]

Shirt and Shoes Required—But No Hijab.

Shirt and Shoes Required—But No Hijab.

Shirt and Shoes Required—But No Hijab. How Dress Codes and Other Policies Are Coming Under Fire as Discriminatory of Religious Garb Early in 2012, the Equal Employment Opportunity Commission (EEOC), the federal entity tasked with enforcing federal anti-discrimination laws, issued its Strategic Enforcement Plan (SEP) for 2012-16. As stated on the EEOC’s website, “the purpose […]

Community News – July 2015

Community News – July 2015

Keller Rackauckas LLP, is pleased to announce that Jay P. Barron has been selected as a “Rising Star” in the 2015 Southern California Rising Stars edition of Super Lawyers Magazine. Super Lawyers is an attorney rating service that honors outstanding lawyers who have attained a high degree of peer recognition and professional achievement. Barron has […]

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