Punching Above Their Weight: “We’re hired to make a difference. We want to focus on the client and change their... Best Books for Solo Entrepreneurial Lawyers in 2018: Reading a great book is a real joy. Reading is also an effective way for solo lawyers to... What Makes Lawyers Happy? It’s Not What You Think!: Happy lawyer—sounds like an oxymoron, right? I can’t think of many of my colleagues... Make This the Year You Take Control Of Your Time!: A lot of lawyers are extremely challenged about operating in crisis mode and ending many... A Strategic Approach To Legal Business Development: Many of us treat legal business development the same way we do bathing suit season—we... 17 WAYS TO ADD VALUE TO YOUR CLIENT RELATIONSHIPS: Legal marketers talk a lot about value. We talk about providing value, being of value,... 4 Client Intake Best Practices For Law Firms: At many law firms, client intake is a disjointed process of back and forth calls and... Community News – April 2018: Mark P. Robinson, Jr., Shareholder and Founder of Robinson Calcagnie, Inc, has been named... There’s always a plan: For People, Businesses and Attorneys withClients Facing Hard-To-Resolve Debt, Gregory... How to Become a Motivational Leader at Your Firm: A leader should not only guide others to ensure great professional success, but also...
Executive Presentations-468x60-1

Winning New Business with Legal Process Improvement

When a potential client asks why they should do business with your firm, do you struggle for an answer more substantive than, “because we’re really good lawyers”? Clients increasingly want to see the “why” that sets your firm apart — and Legal Process Improvement (LPI) can help provide the answer.
LPI helps you understand, and therefore better market, the detail behind your services. On many occasions for RFPs and marketing presentations, I have provided process diagrams of proposed services that clients can immediately relate to and then use as a benchmark for competitor comparisons. Setting the standard leaves a lasting impression and can significantly improve your chances of winning the business.
The following simple example shows the roles, responsibilities, and sequence of tasks from drafting through signature of a real estate purchase agreement. These process diagrams should be easy to understand, with the boxes representing key tasks and the color coding designating responsibilities. This task and assignment information can then be used to set expectations for responsibilities and delivery of service. Getting everybody on the same page helps eliminate dropped handoffs and missed assignments.
Clients really like these visuals because of the clarity they provide. In addition, with many clients already employing process improvement disciplines, speaking the “language of process” provides a distinct advantage. Your firm, in turn, reaps the benefits from the process improvements that help not only your firm’s bottom line, but also client satisfaction, as delivery of services is more consistent and predictable.

15

Roger Ledin

Roger is an executive consultant with over 25 years of experience at Fortune 500 companies as well as at small to medium-size companies. He has an extensive background in developing and implementing strategies and processes at over 30 companies across a wide variety of industries. Roger has worked on strategy and process efforts for Faegre Baker Daniels. Roger’s experience includes corporate and executive roles at IBM, Wells Fargo, and UnitedHealth Group, as well as consulting roles for numerous clients.

More Posts

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on DotNetKicks.com
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)
PDF24    Send article as PDF   

Filed Under: Featured StoriesPractice Management

About the Author: Roger is an executive consultant with over 25 years of experience at Fortune 500 companies as well as at small to medium-size companies. He has an extensive background in developing and implementing strategies and processes at over 30 companies across a wide variety of industries. Roger has worked on strategy and process efforts for Faegre Baker Daniels. Roger’s experience includes corporate and executive roles at IBM, Wells Fargo, and UnitedHealth Group, as well as consulting roles for numerous clients.

RSSComments (0)

Trackback URL

Leave a Reply

  • Polls
    Sorry, there are no polls available at the moment.