Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... Using the Billboard Effect to Develop and Obtain Employee Buy-in on the Leader’s Vision: Warren Bennis, acclaimed scholar, author and advisor to corporation presidents, said,... Are You a Networking Rock Star or Rookie?: If you’ve read my book The Attorney’s Networking Handbook, you probably know that I... 5 Lessons for Law Firm Marketers From HubSpot’s INBOUND 2017 Conference: I know some folks within law firms are wary of attending marketing conferences outside of... How “Only” Can Make or Break Your Marketing Effort: One critical function of marketing is to emphasize how you differ from other lawyers. And... How to Get More Law Firm Reviews Online: With all the stories we hear of identity theft and security breaches these days, it can... Overcoming Fear of Success Through Ethical Safeguards: Self-employed lawyers rely heavily on their ability to propel their businesses... Boost Productivity By Slowing Down A Little: You’re an unstoppable legal machine. You churn through a hundred pages of briefs and... COMBINING HUMAN RELATIONSHIPS WITH TECHNOLOGY’S ADVANCES: Anthony Geraci, founder of Geraci Law Firm, believes the path to success in the coming... Networking: How To Disengage From a Dead-End Conversation: We’ve all found ourselves trapped in a dead-end conversation at a networking event....
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RSSArchive for August, 2014

HIGH PROFILE WINNER

HIGH PROFILE WINNER

ERIC DUBIN’S RELENTLESS PURSUIT OF JUSTICE HAS MADE HIM THE PUBLIC FACE OF PLAINTIFFS ADVOCACY Although he’s best known for winning the $30 million dollar jury verdict against actor Robert Blake for killing his wife, Bonny Lee Bakley, after the state of California failed to prove his guilt; trial attorney Eric Dubin has been a powerhouse plaintiff’s attorney for more than […]

ARE YOU REFERABLE?

ARE YOU REFERABLE?

As I sat in the waiting room of a successful personal injury attorney, I was struck by what was missing. On the walls were tasteful (some might even say classy) paintings. Each one was signed and numbered by the artist. They were a nice touch and a departure from the usual press clippings and brag articles you find adorning the walls of most […]

The RAMBLING WITNESS

The RAMBLING WITNESS

QUESTION: How do you prepare a talkative witness who rambles instead of answering questions directly? If you don’t have a sock handy, use a stopwatch or an hourglass. Literally. Your rambling witness can be trained to answer concisely when watching the clock. This will teach the talkative witness to shrink responses under pressure and stress; stress that will also occur […]

Why Law Firm Billing and Trust Account Systems Must Work in Tandem

Why Law Firm Billing and Trust Account Systems Must Work in Tandem

CHOOSING LEGAL-SPECIFIC BILLING SOFTWARE Law firms typically require legal-specific billing programs to handle a variety of client billing arrangements, such as hourly, fixed and contingency fees. However, law firms often select a billing system without adequately analyzing their trust bookkeeping requirements. While attorneys understand the importance of complying with stringent trust account bookkeeping rules, they frequently do not grasp that many billing and […]

Law Firms: Soft Underbelly for Hackers?

Law Firms: Soft Underbelly for Hackers?

Are law firms really a “soft underbelly” for hackers? Yes, according to numerous legal security experts and recent news reports. Understandably, more corporate clients are demanding their law firms take increased security measures. So why are law firms on the hacker radar? Quite simply, because law firms—especially smaller and midsize firms—tend to lack the level of security of their corporate clients. This can provide hackers […]

Tips for Engaging Clients. The Energetics of Entrainment

Tips for Engaging Clients. The Energetics of Entrainment

When I started out in law practice, I kind of thought that my services would just be wanted and needed and that I’d eventually get paid for my expertise. Getting clients would be easy, right? Almost automatic, since I had the qualifications and skills they needed. Then, as I learned the art of working with clients… I was shocked to find out […]

What is Education-Based Marketing?

What is Education-Based Marketing?

You have two choices when you select a marketing message. You can choose sellingbased marketing, in which you take on the role of a salesperson and deliver a sales message. Or you can choose Education-Based Marketing, in which you take on the role of a consultant and educate prospective clients about their problems and the solutions you can provide. Selling-based marketing […]

Video Marketing Tip for Attorneys

Video Marketing Tip for Attorneys

Imagine that you needed to hire an attorney and you decided to search out one online. For those attorneys that have web video, which one would you choose if you were to base your decision off their video? Would you choose the lawyer who tells you how great they are and what a fantastic law school they went to? On the other […]

Community News – August 2014

Community News – August 2014

Fisher & Phillips LLP announced that Sheldon Blumling, a partner with its Irvine, Calif. office and chair of the firm’s Employee Benefits Practice Group, was one of 48 attorneys at the firm featured in Chambers USA: America’s Leading Lawyers for Business 2014. Blumling was recognized for his focus area in Employee Benefits & Executive Compensation. […]

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