A Relentless Pursuit of Excellence: You can’t check your principles at the door when you arrive at the workplace. And you... How to Launch a Law Firm Podcast in 6 Steps: If “Podcasts are the New Black for Law Firm Business Development,” as has been... Treat Your Credibility as Central, Not Peripheral: The lawyer preparing their case likely goes through a long list of, “What will they... An Overlooked List That Holds Hidden Profit Opportunities: I just stole something for you … - As you know, my job gives me behind-the-scenes... Turn Negatives into Positives Using the Contrast Principle: No lawyer has all positive qualities. When prospects think about hiring your services,... California Case Summaries. New California Civil Cases.: CALIFORNIA SUPREME COURT - Evidence - Mathews v. Becerra (2019) _ Cal.5th _ , 2019 WL... Community News – March 2020: Brown & Charbonneau, LLP is pleased to announce that attorney Mark. M Higuchi has... 7 Things You Must Know Before Starting Your Own Firm: I was in my seventh year of practice and suffering from a classic case of burnout when I... A Heavy Hitter in Plaintiff Law.: Finding Success One “Right Thing” at a Time - Doing the right thing—whether at the... Podcasts Take Professional Marketing by Storm: The Facts About Podcasting - Podcasts have become more popular than watching videos,...
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RSSArchive for May, 2014

Goals vs. Objectives: a Real Difference

Goals vs. Objectives: a Real Difference

“The goal is where we want to be. The objectives are the steps needed to get there” —Peter Drucker INTRODUCTION It happened again last week. I was meeting with a new client and her staff. It was our second meeting, and we were discussing their new marketing plan—my primary task. The discussion was coming along […]

| May 02, 2014 | Comments 0
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Forget About Revenue

Forget About Revenue

Profits are a better way to measure a law firm’s financial health. This article explores why so many firms are preoccupied with revenues instead of profit and what you can do about it… If you double your revenues and your margins remain constant, you will double your gross profit. If the number of partners doubles […]

| May 01, 2014 | Comments 0
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