Earning an “A”. Representing School and Community College Districts.: For Four Decades, Parker & Covert LLP’s Specialized Service,Immediate Access to... Is Your Law Firm’s Homepage Design Lacking Important Elements?: The homepage of your firm’s website is one of the most important pages on your site,... What You Know vs. Who You Know: For most of your career you’ve probably heard the adage, “It’s not what you know,... Why Every Attorney Needs to Write a Book: If you are like most attorneys, you’ve thought about writing a book. You know... California Case Summaries ADR™. Organized Succinct ADR Summaries by Monty A. McIntyre, Esq.: CALIFORNIA SUPREME COURT - Arbitration - McGill v. Citibank (2017) _ Cal.5th _, 2017 WL... A Time to ACT. New nonprofit fights back against the unethical practice of dual-agency brokerage.: A glaring and dubious conflict of interest has long been rampant in the world of... Five Tips on Hiring an SEO Firm For Your Law Practice: While there are infinite ways to spend money marketing your law firm, only some will... 4 Ways to Find Fresh Content Ideas for Your Blog and Social Media: “Make me think, make me laugh, inspire me, teach me something new, and I’ll remember... Chaos is King, Until it’s Not. A Solo’s Guide to Order.: Chaos sounds the death knell for any solo attorney’s practice. It breeds confusion,... Community News – May 2017: Pamela Liosi, attorney at Traut Firm, has received the honor of being selected to receive...
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RSSArchive for May, 2014

Goals vs. Objectives: a Real Difference

Goals vs. Objectives: a Real Difference

“The goal is where we want to be. The objectives are the steps needed to get there” —Peter Drucker INTRODUCTION It happened again last week. I was meeting with a new client and her staff. It was our second meeting, and we were discussing their new marketing plan—my primary task. The discussion was coming along […]

Forget About Revenue

Forget About Revenue

Profits are a better way to measure a law firm’s financial health. This article explores why so many firms are preoccupied with revenues instead of profit and what you can do about it… If you double your revenues and your margins remain constant, you will double your gross profit. If the number of partners doubles […]

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