A Specialized Personal Injury & Mass Tort Trial Firm. Getting Extraordinary Results for Ordinary People: Creating the Right Team to Take on Select Cases that Excite Attorneys, Right Wrongs and... Avoiding Trade Secrets Litigation: Hiring New Employees: Many companies hire employees that have gained experience at competitors. In fact, it is... Making a Move with a Purpose: Three to five years into an associate’s legal career is the prime time for associates... How to Find and Keep Talent in a Highly Competitive Market: One of the biggest problems companies face, in particular middle market companies, is a... Snap! And You Miss It: Snapchat and other photo-sharing apps have redefined how users and employees share... Lessons Learned from Navy SEALs: I will admit it up front—I am in awe of Navy SEALs. My brother-in-law was a career... Optimizing Your Law Firm’s Financial Health in 2019: Four Areas to Focus Your Spring Cleaning: Fingerprints are unique. No two snowflakes are alike. And each law firm has its own... Why Some Professionals are Pulling the Plug on Social Media: “ This is my last and final post” is one angst-filled way to quit social media in a... To Speak Like the Best, You Need to Prep Like the Best: I recently went to the Legal Marketing Association’s (LMA) educational program,... Nobody Wants a Debbie Downer During Initial Consultations: Initial consultations are an important part of most law firms. Potential clients meet...
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RSSArchive for May, 2014

Goals vs. Objectives: a Real Difference

Goals vs. Objectives: a Real Difference

“The goal is where we want to be. The objectives are the steps needed to get there” —Peter Drucker INTRODUCTION It happened again last week. I was meeting with a new client and her staff. It was our second meeting, and we were discussing their new marketing plan—my primary task. The discussion was coming along […]

Forget About Revenue

Forget About Revenue

Profits are a better way to measure a law firm’s financial health. This article explores why so many firms are preoccupied with revenues instead of profit and what you can do about it… If you double your revenues and your margins remain constant, you will double your gross profit. If the number of partners doubles […]

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