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10 Tech Tips To Increase Productivity and Revenue

“Attendees were greeted with a long list of experts and exhibitors sharing tech tips that can increase a law firm’s productivity and revenue,” said Adam Stock of Allen Matkins, Co-Chair of San Francisco’s  October 11, 2012 Legal Marketing Association’s Technology Conference West. Indeed, there were tech tips galore. Here are ten of them.

  1. Sheenika Shah, Business Development Coordinator for Knobbe Martens Olson & Bear LLP, suggests SlideShare, an  online  tool  for  sharing  presentations,  documents, PDF’s, and that you can link to your website, send individually via email, and share on your social media channels. SlideShare is a free service, with a fee-based Pro option that allows you to track analytics. “This method of sharing information,” said Shah, “is in line with the trend toward media-rich content, which is great for SEO efforts. And, by the way, all of the Conference presentations are available at http://lmatechconference.com/ presentations/.”  http://www.slideshare.net/.

 

  1. Jeff Yerkey, Web + Interactive Director for Right Hat, stated, “the single biggest workflow saver I use is the “lash-up” between Google Reader and an iPhone / iPad app called REEDER.” He explains, “I configure all of my news RSS feeds into folders through Google Reader. Then, in REEDER, an i-app I use on my iPhone and iPad, I scan/read all my news feeds in record time. When I find a really long article—I send the article to INSTAPAPER to read it later on my computer, iPad, iPhone or Android phone.” http://reederapp.com/; www. instapaper.com/.

 

  1. Jacqueline Madarang, Marketing Technology Manager at Best, Best, Krieger LLP and Jay Walsh of Ligature legal printing love Doodle. “Doodle is free and radically simplifies the process of scheduling meetings / events,”assured Madarang. “Whether they’re partner, client or practice group meetings, or  dinners with friends, you can easily poll a number of people on different meeting time options. Doodle is simple, quick, and requires no registration.” “Simply set up a poll and send a link to all those whose input is required,” said Walsh. www.doodle.com/.

 

  1. Try e-learning to improve business development skills. Mike O’Horo of RainmakerVT calls his program, “a game-like simulation and virtual coach that teaches you practice growth strategies from your computer.” David  Ackert  of  Practice  Boomers  offers  a  compatible program that uses a combination of video, podcast, and group conference calls to ensure implementation. Both programs provide 24/7 access to business development training and deliver performance metrics to law firm marketing and PD professionals. They cost a fraction of traditional live coaching and training programs. Here are samples from these two approaches: http://tinyurl.com/9tf847d, and http://tinyurl. com/9u528al.

 

  1. Deborah McMurray, CEO and Strategy Architect for Content Pilot LLC, recommends “using your IT resources to create website bios that offer an interactive experience for your visitors. Rather than the standard bio on one long page, when a visitor clicks your name a mini-website appears with tabs to view various aspects of your skill sets, experience and personal interests allowing you to showcase what’s best and most unique about you in a clean elegant fashion.” Example: http://tinyurl.com/9vnxzoc.

 

  1. “Egnyte is a hybrid cloud service with online and local access,” said presenter attorney Jeff Curl, founding partner of San Francisco’s JC Law Group PC. “We control user access and permissions for each client and staff member.  As bankruptcy attorneys, we need a lot of documents to prepare a case for filing.  Egnyte gives us the security helps us streamline case management and reduces the burdens on clients who can upload files directly to designated folders in Egnyte.”

 

  1. “Lawyers are being called for new matters and speaking engagements because clients came across their legal article while doing research at JD Supra dot com,” said Conference Panelist Adrian Lurssen and co-founder of JD Supra. “JD Supra puts your attorneys’ expertise front- and-center on LinkedIn, Google, Twitter and other websites,” pointed out Paul Ryplewski, a Conference organizer, LMA Bay Area President and Client Services Director at JD Supra. “Plus we deliver key legal news in your selected category directly into your inbox,” added Lurssen. http://www.jdsupra.com/

 

  1. “Thanks to Adam Stock’s leadership, we broke out of the linear thinking, one-option-only PowerPoint solution approach, by using Prezi to create our opening presentation,” said Conference Co-Chair Clare Ota, Marketing Coordinator at Murphy, Pearson, Bradley & Feeney. Later that day, in a panel discussion on video for law firms, Adam used Prezi to create a very impressive collection of  images  and  video,  http://prezi.com/xsh7ceqplstk/video- for-law-firms-adam-stock/. “Prezi was easy and fun to use and added a lot of variety to my visual display,” said Adam. http:// prezi.com/

 

  1. “We’re using Basecamp as the organizing center of our website redesign and CRM roll out—it’s logical, accessible, and can distribute emails to select  groups.  It’s  a  Project  Manager’s  dream!”said Mee Mee Wong Marketing Director at Coblentz, Patch, Duffy & Bass LLP and member of the Conference planning committee. “Basecamp provided an easy communication hub that kept us all on track and moving forward,” said Kathryn McCarthy, Director of Facilities and Information Technology at Miller Starr Regalia, also on the Conference planning Committee. “We had all of our correspondence in one easy to use location,” said Anne Tang, Sr. Marketing and Business Development Coordinator at Bingham, also on the conference committee. http://basecamp.com/

 

  1. “We had great success with Wild Apricot to handle all of our Conference registration needs,” said Kirsten Germeraad, Business Development Manager at Goodwin Procter LLP. “Wild Apricot allowed us to identify all the various categories of registrants and allowed us to easily personalize conference update emails to different groups within the registered base,” chimed in Kim Stuart, Senior Manager, Business Development at SNR Denton. Easy and Affordable Membership Website Software. Wild Apricot is online membership software for associations, non-profits, clubs and subscription websites. It is a cloud- based system, so you can use it right from your web browser. And your volunteers can pitch in too, without installing any software! Prices  start  at  just  $25  per  month. http://www.wildapricot.com/
    Adam Stock opened the conference with a humorous texting video which other meeting planners may want to borrow, http://youtu.be/Q0x9KxBaL84.
    “The high interest in the LMA Tech Conference continues to amaze us,” said Stock. “It is a reflection of the high interest in, and importance of, these technologies to law firms from solo practices to large firms. People have commented that we do an excellent job of getting the word out about this conference. Our secret is that we use the marketing technologies that we have learned at the previous conferences to market the next conference. For example, anyone can see the Conference presentations by going to SlideShare from our web page at http://lmatechconference.com/presentations/.”

David Keller

David King Keller is author of the award winning book, 100 Ways To Grow A Thriving Law Practice. His latest book, The Associate As Rainmaker, Building Your Business Brain, is on the American Bar Association’s best seller list. David is an attorney rainmaker coach, MCLE instructor and business development trainer. He has lectured at UC Hastings College of The Law and The San Francisco Bar. He is a member of ABA, BASF, AAJ and LMA. His company website, www.KBDAG.com, lists numerous client testimonials and provides many free articles, including “Social Media For Lawyers.”

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Filed Under: Personal Development

About the Author: David King Keller is author of the award winning book, 100 Ways To Grow A Thriving Law Practice. His latest book, The Associate As Rainmaker, Building Your Business Brain, is on the American Bar Association’s best seller list. David is an attorney rainmaker coach, MCLE instructor and business development trainer. He has lectured at UC Hastings College of The Law and The San Francisco Bar. He is a member of ABA, BASF, AAJ and LMA. His company website, www.KBDAG.com, lists numerous client testimonials and provides many free articles, including “Social Media For Lawyers.”

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