Cole Casey, The Law Offices of G. Cole Casey. Nothing to Prove: Top San Diego DUI Defense Attorney Cole Casey Works Less, Earns More, and Doesn’t... Ongoing Follow-Up Is the Key to Turning Prospects into Clients: Follow-up is critical to good marketing. Why? Because prospects may not be ready to hire... The Principles of Good Cyber Risk Management: In the world of cyber risk, we are dealing with unprecedented events. Apart from... Can Your Marketing Pitch Pass This Challenge?: Are you up for a challenge? - I promise you it’s nothing too difficult. - Take a piece... Law Firm Differentiation— 5 Essential Attributes: The concentration of law firm financial strength narrows as fewer AmLaw 200 law firms can... 5 Ways Law Firms Can Improve Their Job Interviews: In a recent article published in The New York Times, Jason Dana, a professor at the Yale... 8 Critical Action Steps to Ensure the Future of Your Law Firm: When it comes to the future of your firm, the following action steps are critical for... When a Lawyer Gets Overwhelmed with Fear, Anxiety and Depression in Their Life: Are you a lawyer who privately struggles with stress, anxiety, depression, addiction and... Community News – August 2019: Snell & Wilmer is pleased to announce the Public Law Center (PLC) has named Orange... Connecting with Clients: SUCCESSFUL ADVOCATION FOR REAL PEOPLE, WITH REAL PROBLEMS BEGINS WITH HUMAN LEVEL...
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RSSArchive for May, 2013

Ending Elder Abuse

Ending Elder Abuse

June 15th Marks Elder Abuse Awareness Day, But Statistics Show That Elders Need Our Advocacy More Than Ever. With June 15, 2013 marking World Elder Abuse Awareness Day, it affords us all a timely opportunity to remember why we got into this profession. Obviously, I’m not implying that we all pursued legal careers to protect […]

Put Your Hurt Aside and Pick Your Words Carefully

Put Your Hurt Aside and Pick Your Words Carefully

In my attorney coaching sessions, clients come to me asking how they should respond to a colleague who was caught criticizing them. It’s stunning and hurtful, to say the least—but a situation like that should not be swept under the rug. There are feelings involved. And trust. The first thing I tell clients in this […]

BIGGER AND BIGGER CHANGES: Redefining the Industry

BIGGER AND BIGGER CHANGES: Redefining the Industry

In 2007, I published an article for Legal Management titled, “Big Changes,” which provided some insight into the evolution of the facilities management industry from basic mail, copy, fax and hospitality services into a much more robust, value-added offering. At that time, few would have disagreed that the industry was in a period of dynamic […]

Lawyer Gets Exactly What He Deserves

Lawyer Gets Exactly What He Deserves

Every day people  ask me if my business strategies  will work in their practice  area. It doesn’t matter if they practice environmental law, personal injury law, criminal defense law or law relating to Native American Rights—everybody thinks their law practice is different. And they feel compelled to verify that the strategies I have developed over […]

You’re In Sales, Get Over It

You’re In Sales, Get Over It

Every communication involves selling. Every utterance is a sales call. Every time you speak, you are making a sales pitch. “Hi honey, how was your day?” That is a sales call. You’re selling the idea that you care about “honey,” that you care about honey’s day, and that he/she still accepts the title of being […]

The Alternative to the Internet

The Alternative to the Internet

Just about every day, someone calls me with a question about Internet advertising. Lawyers looking for a marketing panacea are flocking to Search Engine Optimization and Social Media.  They chase good money with bad, trying to find one way to attract one hundred new clients.  This leaves them disappointed and a little lighter in the […]

Early Case Assessment (ECA) – Before 26(f)

Early Case Assessment (ECA) – Before 26(f)

Using early case assessment (ECA) to prepare for the 26(f ) “meet  and  confer” helps  practitioners address the issues and challenges of preserving discoverable data and aids development of a “discovery plan” which establishes the foundation for effective discovery. The more you know early on about the location and volume of your electronically stored information […]

LAF-OFF Proves it…Lawyers Are Funny!

LAF-OFF Proves it…Lawyers Are Funny!

Are lawyers funny? While funny isn’t necessarily a word often used to describe those in the legal profession, San Diego Volunteer Lawyer Program has proved that, in fact, lawyers truly are funny…and has raised a lot of money in the process. LAF-Off (Lawyers Are Funny) is SDVLP’s spring signature fundraising event that features the comedic […]

DO YOU WANT TO IMPROVE YOUR LEGAL MARKETING?

DO YOU WANT TO IMPROVE YOUR LEGAL MARKETING?

Here Are Four Considerations… The last thing a lawyer wants is for clients and  potential  clients to view him or her as  a  commodity,   providing  little  value at an exorbitant price. More recently, there   has   been   the  acknowledgement by  many  attorneys  that  marketing  has the  capacity   to  change   that   negative image  and to  create  credibility,  […]

10 Tech Tips To Increase Productivity and Revenue

10 Tech Tips To Increase Productivity and Revenue

“Attendees were greeted with a long list of experts and exhibitors sharing tech tips that can increase a law firm’s productivity and revenue,” said Adam Stock of Allen Matkins, Co-Chair of San Francisco’s  October 11, 2012 Legal Marketing Association’s Technology Conference West. Indeed, there were tech tips galore. Here are ten of them. Sheenika Shah, […]

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