A Specialized Personal Injury & Mass Tort Trial Firm. Getting Extraordinary Results for Ordinary People: Creating the Right Team to Take on Select Cases that Excite Attorneys, Right Wrongs and... Avoiding Trade Secrets Litigation: Hiring New Employees: Many companies hire employees that have gained experience at competitors. In fact, it is... Making a Move with a Purpose: Three to five years into an associate’s legal career is the prime time for associates... How to Find and Keep Talent in a Highly Competitive Market: One of the biggest problems companies face, in particular middle market companies, is a... Snap! And You Miss It: Snapchat and other photo-sharing apps have redefined how users and employees share... Lessons Learned from Navy SEALs: I will admit it up front—I am in awe of Navy SEALs. My brother-in-law was a career... Optimizing Your Law Firm’s Financial Health in 2019: Four Areas to Focus Your Spring Cleaning: Fingerprints are unique. No two snowflakes are alike. And each law firm has its own... Why Some Professionals are Pulling the Plug on Social Media: “ This is my last and final post” is one angst-filled way to quit social media in a... To Speak Like the Best, You Need to Prep Like the Best: I recently went to the Legal Marketing Association’s (LMA) educational program,... Nobody Wants a Debbie Downer During Initial Consultations: Initial consultations are an important part of most law firms. Potential clients meet...
Executive Presentations-468x60-1

RSSArchive for May, 2013

Ending Elder Abuse

Ending Elder Abuse

June 15th Marks Elder Abuse Awareness Day, But Statistics Show That Elders Need Our Advocacy More Than Ever. With June 15, 2013 marking World Elder Abuse Awareness Day, it affords us all a timely opportunity to remember why we got into this profession. Obviously, I’m not implying that we all pursued legal careers to protect […]

Put Your Hurt Aside and Pick Your Words Carefully

Put Your Hurt Aside and Pick Your Words Carefully

In my attorney coaching sessions, clients come to me asking how they should respond to a colleague who was caught criticizing them. It’s stunning and hurtful, to say the least—but a situation like that should not be swept under the rug. There are feelings involved. And trust. The first thing I tell clients in this […]

BIGGER AND BIGGER CHANGES: Redefining the Industry

BIGGER AND BIGGER CHANGES: Redefining the Industry

In 2007, I published an article for Legal Management titled, “Big Changes,” which provided some insight into the evolution of the facilities management industry from basic mail, copy, fax and hospitality services into a much more robust, value-added offering. At that time, few would have disagreed that the industry was in a period of dynamic […]

Lawyer Gets Exactly What He Deserves

Lawyer Gets Exactly What He Deserves

Every day people  ask me if my business strategies  will work in their practice  area. It doesn’t matter if they practice environmental law, personal injury law, criminal defense law or law relating to Native American Rights—everybody thinks their law practice is different. And they feel compelled to verify that the strategies I have developed over […]

You’re In Sales, Get Over It

You’re In Sales, Get Over It

Every communication involves selling. Every utterance is a sales call. Every time you speak, you are making a sales pitch. “Hi honey, how was your day?” That is a sales call. You’re selling the idea that you care about “honey,” that you care about honey’s day, and that he/she still accepts the title of being […]

The Alternative to the Internet

The Alternative to the Internet

Just about every day, someone calls me with a question about Internet advertising. Lawyers looking for a marketing panacea are flocking to Search Engine Optimization and Social Media.  They chase good money with bad, trying to find one way to attract one hundred new clients.  This leaves them disappointed and a little lighter in the […]

Early Case Assessment (ECA) – Before 26(f)

Early Case Assessment (ECA) – Before 26(f)

Using early case assessment (ECA) to prepare for the 26(f ) “meet  and  confer” helps  practitioners address the issues and challenges of preserving discoverable data and aids development of a “discovery plan” which establishes the foundation for effective discovery. The more you know early on about the location and volume of your electronically stored information […]

LAF-OFF Proves it…Lawyers Are Funny!

LAF-OFF Proves it…Lawyers Are Funny!

Are lawyers funny? While funny isn’t necessarily a word often used to describe those in the legal profession, San Diego Volunteer Lawyer Program has proved that, in fact, lawyers truly are funny…and has raised a lot of money in the process. LAF-Off (Lawyers Are Funny) is SDVLP’s spring signature fundraising event that features the comedic […]

DO YOU WANT TO IMPROVE YOUR LEGAL MARKETING?

DO YOU WANT TO IMPROVE YOUR LEGAL MARKETING?

Here Are Four Considerations… The last thing a lawyer wants is for clients and  potential  clients to view him or her as  a  commodity,   providing  little  value at an exorbitant price. More recently, there   has   been   the  acknowledgement by  many  attorneys  that  marketing  has the  capacity   to  change   that   negative image  and to  create  credibility,  […]

10 Tech Tips To Increase Productivity and Revenue

10 Tech Tips To Increase Productivity and Revenue

“Attendees were greeted with a long list of experts and exhibitors sharing tech tips that can increase a law firm’s productivity and revenue,” said Adam Stock of Allen Matkins, Co-Chair of San Francisco’s  October 11, 2012 Legal Marketing Association’s Technology Conference West. Indeed, there were tech tips galore. Here are ten of them. Sheenika Shah, […]

  • Polls