Cole Casey, The Law Offices of G. Cole Casey. Nothing to Prove: Top San Diego DUI Defense Attorney Cole Casey Works Less, Earns More, and Doesn’t... Ongoing Follow-Up Is the Key to Turning Prospects into Clients: Follow-up is critical to good marketing. Why? Because prospects may not be ready to hire... The Principles of Good Cyber Risk Management: In the world of cyber risk, we are dealing with unprecedented events. Apart from... Can Your Marketing Pitch Pass This Challenge?: Are you up for a challenge? - I promise you it’s nothing too difficult. - Take a piece... Law Firm Differentiation— 5 Essential Attributes: The concentration of law firm financial strength narrows as fewer AmLaw 200 law firms can... 5 Ways Law Firms Can Improve Their Job Interviews: In a recent article published in The New York Times, Jason Dana, a professor at the Yale... 8 Critical Action Steps to Ensure the Future of Your Law Firm: When it comes to the future of your firm, the following action steps are critical for... When a Lawyer Gets Overwhelmed with Fear, Anxiety and Depression in Their Life: Are you a lawyer who privately struggles with stress, anxiety, depression, addiction and... Community News – August 2019: Snell & Wilmer is pleased to announce the Public Law Center (PLC) has named Orange... Connecting with Clients: SUCCESSFUL ADVOCATION FOR REAL PEOPLE, WITH REAL PROBLEMS BEGINS WITH HUMAN LEVEL...
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RSSArchive for April, 2013

The Top 10 California Legal Ethics Rulings of 2012

The Top 10 California Legal Ethics Rulings of 2012

Volume 9 of Ethics  Quarterly abstracted 49 rulings  from California state and federal courts. The issues addressed in the ten most significant ethics-related rulings  abstracted in this volume (one of the cases is actually from the very end of 2011, too late to be included on last year’s list) range from the discoverability of attorney-directed […]

The Myth of the "Natural Rainmaker"

The Myth of the “Natural Rainmaker”

“She’s a natural. You either have it or you don’t.” In 20 years of coaching attorneys, I frequently heard remarks like this, where “natural” referred to rainmaking ability. For many lawyers, it was accepted as an article of faith, not requiring substantiation. Lawyers were either “natural rainmakers” or not. This belief is tantamount to suggesting that […]

BUILDING RELATIONSHIPS WITH NON-CLIENTS

BUILDING RELATIONSHIPS WITH NON-CLIENTS

It’s a typical scenario. You meet someone new at an association meeting or networking reception. You have a nice conversation, get a business card and return to your office. Now what? For many lawyers, taking the next step with a prospective client is a formidable challenge. Of course, there are passive activities that can and […]

10 LinkedIn Techniques To Increase Visibility and Add New Clients

10 LinkedIn Techniques To Increase Visibility and Add New Clients

1. Look for the 2nd Generation Connection. Example: Let’s say you want to reach Raymond Ramsey, Counsel, Bechtel Corp. – Enter Raymond Ramsey Bechtel in the LinkedIn people search box. – Notice if a “generation” number is placed next to his name. – If it’s “2nd” then that means you have a common “connection.” – […]

WARNING: e-Discovery Missteps Can Open Up the Door to Identity Theft

WARNING: e-Discovery Missteps Can Open Up the Door to Identity Theft

Corporate legal departments and law firms that host and review data

The Clock Is Ticking: Is Your Firm Ready for The Coming Changes To Health Care?

The Clock Is Ticking: Is Your Firm Ready for The Coming Changes To Health Care?

I know we’re just barely getting to the end of tax season, but that means that we’re also well into the second quarter of 2013. Consequently, that means that we are less than 9 months from ringing in the Affordable Care Act (ACA) along with the New Year. So while I hate to be the […]

Return on Your Law Firm Marketing Investment

Return on Your Law Firm Marketing Investment

How do you evaluate law firm marketing investments? How do you decide if you should sponsor an event, place an ad in a trade magazine or join a referral service? The best way to make this decision is to look at the potential Return on Investment from each initiative. There are three things to take […]

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