A Specialized Personal Injury & Mass Tort Trial Firm. Getting Extraordinary Results for Ordinary People: Creating the Right Team to Take on Select Cases that Excite Attorneys, Right Wrongs and... Avoiding Trade Secrets Litigation: Hiring New Employees: Many companies hire employees that have gained experience at competitors. In fact, it is... Making a Move with a Purpose: Three to five years into an associate’s legal career is the prime time for associates... How to Find and Keep Talent in a Highly Competitive Market: One of the biggest problems companies face, in particular middle market companies, is a... Snap! And You Miss It: Snapchat and other photo-sharing apps have redefined how users and employees share... Lessons Learned from Navy SEALs: I will admit it up front—I am in awe of Navy SEALs. My brother-in-law was a career... Optimizing Your Law Firm’s Financial Health in 2019: Four Areas to Focus Your Spring Cleaning: Fingerprints are unique. No two snowflakes are alike. And each law firm has its own... Why Some Professionals are Pulling the Plug on Social Media: “ This is my last and final post” is one angst-filled way to quit social media in a... To Speak Like the Best, You Need to Prep Like the Best: I recently went to the Legal Marketing Association’s (LMA) educational program,... Nobody Wants a Debbie Downer During Initial Consultations: Initial consultations are an important part of most law firms. Potential clients meet...
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RSSArchive for April, 2013

The Top 10 California Legal Ethics Rulings of 2012

The Top 10 California Legal Ethics Rulings of 2012

Volume 9 of Ethics  Quarterly abstracted 49 rulings  from California state and federal courts. The issues addressed in the ten most significant ethics-related rulings  abstracted in this volume (one of the cases is actually from the very end of 2011, too late to be included on last year’s list) range from the discoverability of attorney-directed […]

The Myth of the "Natural Rainmaker"

The Myth of the “Natural Rainmaker”

“She’s a natural. You either have it or you don’t.” In 20 years of coaching attorneys, I frequently heard remarks like this, where “natural” referred to rainmaking ability. For many lawyers, it was accepted as an article of faith, not requiring substantiation. Lawyers were either “natural rainmakers” or not. This belief is tantamount to suggesting that […]

BUILDING RELATIONSHIPS WITH NON-CLIENTS

BUILDING RELATIONSHIPS WITH NON-CLIENTS

It’s a typical scenario. You meet someone new at an association meeting or networking reception. You have a nice conversation, get a business card and return to your office. Now what? For many lawyers, taking the next step with a prospective client is a formidable challenge. Of course, there are passive activities that can and […]

10 LinkedIn Techniques To Increase Visibility and Add New Clients

10 LinkedIn Techniques To Increase Visibility and Add New Clients

1. Look for the 2nd Generation Connection. Example: Let’s say you want to reach Raymond Ramsey, Counsel, Bechtel Corp. – Enter Raymond Ramsey Bechtel in the LinkedIn people search box. – Notice if a “generation” number is placed next to his name. – If it’s “2nd” then that means you have a common “connection.” – […]

WARNING: e-Discovery Missteps Can Open Up the Door to Identity Theft

WARNING: e-Discovery Missteps Can Open Up the Door to Identity Theft

Corporate legal departments and law firms that host and review data

The Clock Is Ticking: Is Your Firm Ready for The Coming Changes To Health Care?

The Clock Is Ticking: Is Your Firm Ready for The Coming Changes To Health Care?

I know we’re just barely getting to the end of tax season, but that means that we’re also well into the second quarter of 2013. Consequently, that means that we are less than 9 months from ringing in the Affordable Care Act (ACA) along with the New Year. So while I hate to be the […]

Return on Your Law Firm Marketing Investment

Return on Your Law Firm Marketing Investment

How do you evaluate law firm marketing investments? How do you decide if you should sponsor an event, place an ad in a trade magazine or join a referral service? The best way to make this decision is to look at the potential Return on Investment from each initiative. There are three things to take […]

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