Archive for January, 2013
Presentation is Key
After all of the painstaking discovery work that goes into a case, what a win or loss really comes down to is presentation during trial. A successful presentation will prove its point through a combination of words and visuals in a manner that builds confidence and trust with the audience. Attorneys are often very well-versed […]
Procrastinate—Who, Me?
Mark Twain famously said, “Never put off until tomorrow what you can do the day after tomorrow.” Mark was pro procrastination. But everybody I know is anti-procrastination. We beat ourselves up and judge others for not doing the things TODAY that “should” be done TODAY. It could even be said that, if you procrastinate, you’re […]
I Need Clients Now!
Everyone knows that business development should be part of every day’s to-do list. Still, it’s the rare lawyer who hasn’t at least once experienced the sudden sinking feeling that comes when you’ve just finished your last client work and don’t know where the next is coming from. When it happens to you, don’t panic. While […]
6 WORDS THAT WILL MAKE YOU A MARKETING SUPERSTAR
You’d probably hear several words repeated, such as “sales,” “selling” and “promoting.” But it’s likely many would miss mentioning a critical piece in the marketing process—something you need before anyone considers spending a single cent with you. Trust. That’s why I came up with the following definition: Marketing is the process of establishing trust in […]
Write Your Way to New Business by Writing for Magazines
One of the best ways for attorneys to get their name out and to position themselves as experts in their field is to get published. We live in a multitasking society. Doctors and lawyers are writers, fitness experts create vitamin supplements, and dog trainers get their own TV shows. One of the great things about […]
