A Specialized Personal Injury & Mass Tort Trial Firm. Getting Extraordinary Results for Ordinary People: Creating the Right Team to Take on Select Cases that Excite Attorneys, Right Wrongs and... Avoiding Trade Secrets Litigation: Hiring New Employees: Many companies hire employees that have gained experience at competitors. In fact, it is... Making a Move with a Purpose: Three to five years into an associate’s legal career is the prime time for associates... How to Find and Keep Talent in a Highly Competitive Market: One of the biggest problems companies face, in particular middle market companies, is a... Snap! And You Miss It: Snapchat and other photo-sharing apps have redefined how users and employees share... Lessons Learned from Navy SEALs: I will admit it up front—I am in awe of Navy SEALs. My brother-in-law was a career... Optimizing Your Law Firm’s Financial Health in 2019: Four Areas to Focus Your Spring Cleaning: Fingerprints are unique. No two snowflakes are alike. And each law firm has its own... Why Some Professionals are Pulling the Plug on Social Media: “ This is my last and final post” is one angst-filled way to quit social media in a... To Speak Like the Best, You Need to Prep Like the Best: I recently went to the Legal Marketing Association’s (LMA) educational program,... Nobody Wants a Debbie Downer During Initial Consultations: Initial consultations are an important part of most law firms. Potential clients meet...
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RSSArchive for December, 2012

Financial Measures that Matter

Financial Measures that Matter

Properly dimensioning individual financial and strategic contributions to the success of any professional services firm requires assessment of more than simple personal fee production. Absolutely, measuring personal billings matters: we mustn’t lose sight of accountability for direct, current contribution to revenues and financial health of the firm. Just as assessment of the strategic health of […]

Legal Business Development: What To Do With The Leads You Acquire At A Conference

Legal Business Development: What To Do With The Leads You Acquire At A Conference

I worked with a client the other day to figure out what strategy she should put into place to maximize the 60 business cards she picked up during a 2-day conference that was truly filled with people who are her target market. First and foremost, it’s about building relationships, so where do we begin? The […]

The Key to Time Management and Achieving Work/Life Balance

The Key to Time Management and Achieving Work/Life Balance

Good time management does not consist of following numerous rules for handling emails, telephone calls, errands, crises, or the myriad assignments and distractions we face every day. Instead, it comes down to one fundamental rule: Do everything now that you now know you have to do. This may sound like mumbo jumbo or a fortune […]

4 FACTORS THAT DETERMINE BUYER BEHAVIOR

4 FACTORS THAT DETERMINE BUYER BEHAVIOR

In one of its latest commercials, Samsung, for example, seeks to push away the status-seeking crowd often associated with Apple products. In fact, the company blatantly alienates a huge audience. Is this a smart move? Well, I’m not a fan of attack tactics. But I understand the reasoning behind Samsung’s strategy. The company’s marketing staff […]

Controlling Witnesses on Direct and Cross

Controlling Witnesses on Direct and Cross

In virtually any case you try, you will be confronted with the uncontrollable witness. Unfortunatley, an out-of-control witness can destroy a case. Your job Is to prevent this from occurring. There are many ways to deal with the out-of-control witnesses, but the starting point is to listen to the witness and pay attention to each […]

Clues to Consider During an Investigative Interview

Clues to Consider During an Investigative Interview

Interviews are often conducted during fraud investigations, audits, and other accounting and consulting engagements to solicit background and other relevant information. But how does the interviewer know whether an interviewee is being truthful? The AICPA’s Practice Aid 07-1, Forensic Accounting—Fraud Investigations provides insight for CPAs conducting interviews. It indicates that skepticism should be maintained, regardless […]

Keep These Documents Close At Hand For When Your Presentation Needs A Boost

Keep These Documents Close At Hand For When Your Presentation Needs A Boost

Your prospect is in your office. You’ve explained everything in detail.  Yet for some unknown reason, he hasn’t agreed to move forward. Here are tools you can use to turn your prospect’s hesitation into an enthusiastic yes! Credibility These tools help overcome your prospect’s hesitancy if it is due to his lack of trust in you […]

Marketing For Lawyers And Writing For Relationships Using A Personal Approach

Marketing For Lawyers And Writing For Relationships Using A Personal Approach

When it comes to marketing for lawyers, building a relationship with

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