W.H.E.R.E. Core Values, Preparation and Experience Reign: The Law Offices of Babak “Bobby” Hashemi Use a Holistic Approach to Helping the... 5 Tips for Young Lawyers How to Find Your Way in a Crowded Arena: Young lawyers can face some uphill battles out of law school. The dream of defending the... Signs That Origination Sharing Is NOT Working: In the course of our Partner Compensation System work, we have seen many law firms that... The Surprising Sentence That Keeps Prospects Reading (and Buying): You spend time and resources writing a marketing piece. So why not make sure as many... How and Why to Start and Market Your Own Non-Profit Organization: Here’s one of the best-kept secrets in lawyer marketing. Few attorneys take advantage... THE TOP 5 REASONS Your Law Firm Can’t Cross-Sell: Many years ago, as a young marketer at a 500-lawyer firm, the managing partner tasked me... Community News – November 2018: The California Lawyers Association named Jennifer Keller to the “2018 Trial Lawyer Hall... White Glove Service for Orange County’s Hospitality Industry“: Driven by Passionate People, Stokes Wagner Provides 5-Star Legal Services to Those in the... NETWORKING Planning, Persistence, and Practice: Do not just attend an event—attend with purpose. To go with purpose means setting... Things Lawyers Do ...: I just took my first long vacation in, well, pretty much ever. I’ve taken time off...
Executive Presentations-468x60-1

How to Keep Your Law Firm’s Website Fresh

Creating a simple website for your practice is an important part of establishing your firm’s digital footprint. For people who discover your practice online, it’s your first chance at a good impression. With that said, you shouldn’t over think it though. Don’t make your website unnecessarily flashy. As I mentioned in my digital roadmap for new firms, your website only needs to have a few basic necessities and then should potentially incorporate a few additional pieces of information.

First, your firm should have basic information and profiles about you and any attorneys who work with you. Second, your website should include all relevant contact information for your firm. In that regard, at a minimum, your firm should have an email address that opposing counsel and potential clients can use to connect with you. Third, your website should list any specialties or practice areas in which you practice.

If your firm receives occasional press, you may also want to consider a section for that. The only additional content that I recommend is a space on your site for sharing blog posts and firm updates. Done right, blog posts are SEO-rich content that may help draw traffic, including potential clients, to your website.
Once you’ve launched your website, it’s important that you don’t just forget about it. You should update the website regularly. With that said, precisely how often you need to update will vary depending on the information you initially included on your site.

For example, if your firm’s website is stripped down and basic, you may only need to update it every year or two to make sure it looks fresh. If you include updates about your firm, then you should update it every month or two with new information. If you don’t, it looks like your firm has grown stagnant. You want to present the image of a busy and bustling firm to your clients. Similarly, if you have a blog, you should update even more frequently, especially if you’d like clients to get in the habit of checking for new content.

Most importantly, you should update your firm’s website any time your firm moves, your firm’s contact information changes, or your team’s composition changes because of new hires or turnover. At a minimum, the information on your firm should always be up-to-date.

Remember, appearances are important. You wouldn’t show up to meet a possible new client in a tattered suit (or at least I’d hope you wouldn’t). Similarly, failing to update your website reflects poorly on your firm. If your contact information isn’t correct, you may lose out on potential business opportunities and potential clients who give up and contact another firm. Meanwhile, an up-to-date and clean looking website indicates a sharp and savvy firm that cares about its image.
If you haven’t updated your website recently, maybe now is the time.

Mathew Hickey

Matthew Hickey is a California-licensed attorney specializing in intellectual property and entertainment law. Through his San Francisco-based solo practice, Matthew provides strategic business and legal solutions to entrepreneurs and creators in the music, tech, and blogging industries. Additionally, Matthew is the attorney-blogger for The Sociable Lawyer.

More Posts

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on DotNetKicks.com
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)
www.pdf24.org    Send article as PDF   

Filed Under: Technology

About the Author: Matthew Hickey is a California-licensed attorney specializing in intellectual property and entertainment law. Through his San Francisco-based solo practice, Matthew provides strategic business and legal solutions to entrepreneurs and creators in the music, tech, and blogging industries. Additionally, Matthew is the attorney-blogger for The Sociable Lawyer.

RSSComments (0)

Trackback URL

Leave a Reply

  • Polls