A Relentless Pursuit of Excellence: You can’t check your principles at the door when you arrive at the workplace. And you... How to Launch a Law Firm Podcast in 6 Steps: If “Podcasts are the New Black for Law Firm Business Development,” as has been... Treat Your Credibility as Central, Not Peripheral: The lawyer preparing their case likely goes through a long list of, “What will they... An Overlooked List That Holds Hidden Profit Opportunities: I just stole something for you … - As you know, my job gives me behind-the-scenes... Turn Negatives into Positives Using the Contrast Principle: No lawyer has all positive qualities. When prospects think about hiring your services,... California Case Summaries. New California Civil Cases.: CALIFORNIA SUPREME COURT - Evidence - Mathews v. Becerra (2019) _ Cal.5th _ , 2019 WL... Community News – March 2020: Brown & Charbonneau, LLP is pleased to announce that attorney Mark. M Higuchi has... 7 Things You Must Know Before Starting Your Own Firm: I was in my seventh year of practice and suffering from a classic case of burnout when I... A Heavy Hitter in Plaintiff Law.: Finding Success One “Right Thing” at a Time - Doing the right thing—whether at the... Podcasts Take Professional Marketing by Storm: The Facts About Podcasting - Podcasts have become more popular than watching videos,...
Executive Presentations-468x60-1

What Is Your Top Competitor Teaching You?

In moments of overconfidence, lawyers like to tell themselves that they are truly unique and that they are on their way to becoming the “go-to” in a given practice area. The truth is that there are hundreds, perhaps even thousands, of other lawyers who do exactly what you do. A few of them do it better. Maybe not in every aspect, but some have a deeper expertise than you, others have more general experience, and some are better at marketing themselves. That’s bad news for you. Unless, of course, you view your competitors as your teachers. Their successes indicate new heights to which you can aspire, and their weaknesses are your opportunities.

Back in the mid-90s, a man named Alan Weiss authored a book called Million Dollar Consulting and came to be known as the “million dollar consultant.” Until he came along, most consultants like myself didn’t think it was possible to generate $1M+ a year from consulting alone. But Weiss introduced a new ceiling into the consciousness of his industry, and for that, I will be forever grateful to him. By the same token, golfers study Woods and tennis pros study Federer—because watching someone who has mastered their game is both inspiring and instructive.

So, make a short list of your top competitors in the legal profession. The ones to whom you’ve lost business. The ones who make you a little nervous because they’re just as good, if not a little better when it comes to writing or public speaking or generating business. Study their websites and Tweets and LinkedIn profiles. Watch their videos on YouTube. Get to know them as well as possible. Glean what you can from both their strengths and shortcomings. The idea is not to copy them, but to emulate their fortes—and then put that knowledge into play and surpass them.

David Ackert

David is the president of The Ackert Advisory, a business development consulting firm that has been helping lawyers and their firms develop clients since 1997. He is also the founder of Practice Boomers, a business development e-learning program that shows lawyers how to grow their book of business. He has written for and contributed to many publications, including the LA Times, The National Review, and the Daily Journal. He has participated on numerous panels and been the keynote speaker at events on business development. He is also a guest lecturer at USC Marshall School of Business.

More Posts

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on DotNetKicks.com
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)
www.pdf24.org    Send article as PDF   

Filed Under: Personal Development

About the Author: David is the president of The Ackert Advisory, a business development consulting firm that has been helping lawyers and their firms develop clients since 1997. He is also the founder of Practice Boomers, a business development e-learning program that shows lawyers how to grow their book of business. He has written for and contributed to many publications, including the LA Times, The National Review, and the Daily Journal. He has participated on numerous panels and been the keynote speaker at events on business development. He is also a guest lecturer at USC Marshall School of Business.

RSSComments (0)

Trackback URL

Leave a Reply

  • Polls