Riding A Wave of Wage and Hour Class Action Litigation: California’s Leading Wage and Hour Class Action Lawyer, San Diego’s own Bill Turley... The Power of An Apology: “I’ve not done anything wrong, they’re the ones making all the noise and disturbing... An Attorney’s Guide To Closing A Law Firm: Just like any other professional, sometimes lawyers choose to close their practices. The... How to Become A Top Lawyer And Love Doing It: “If you do good work and can promote yourself, career doors will open for you.” - As... Duty of Care and Standard of Care Revisited: In my files of memorable products liability cases, there is one that, as an expert... 7 Ways to Improve Your Attorney Biography Page SEO: Having a well-written and search-engine-optimized biography online is an essential part... California Case Summaries Civil™. Organized Succinct Summaries of New Civil Cases.: CALIFORNIA SUPREME COURT - Employment - Dynamex Operations West, Inc. v. Superior Court... Community News – June 2018: OCBA member Melinda Gomez announced the formation of Law Office of Melinda Gomez a... In Your Corner: When Gerald “Gerry” Maggio faced a life-altering decision over whether to continue a... Want to Get More Done? Think Big and Act Small.: Lawyers work hard. It’s what they do. The good news is that hard work can be deeply...
Executive Presentations-468x60-1

4 Reasons Why Most Law Firm Marketing Fails

Lawyers often prefer to practice law rather than market their services. They know they should be doing activities to attract new business, but those tasks usually are pushed off until they have more free time. What happens is they find their practice struggling to attract new clients. Here are 4 reasons why most law firm marketing fails.

1) Too many cooks - Many law firms try to make marketing decisions by committee. When this happens, their marketing campaigns often suffer from too many cooks in the kitchen. Marketing requires strategic focus, so the more decision-makers involved, the more watered down and ineffective the marketing message. Decide in advance who will be responsible for your firm's marketing decisions and allow that person to do their job.

2) Taking marketing shortcuts - Lawyers often don't understand all the intricacies of marketing, so they try to cut costs by trimming the "bells and whistles." However, many of those bells and whistles are fundamental to a successful marketing campaign. For instance, many lawyers think creating a marketing message, differentiating their services, or doing competitive research is a bunch of fluff. Others don't want to spend time on keyword research with online marketing. Yet these are essential components that make marketing work. If you eliminate them, you won't get the results you want. It's like deciding to skip the discovery phase of a court case and go right to the jury trial. If you don't have the strategy in place and a compelling story to tell, you won't win.

3) Marketing when you "have time" - Whenever lawyers get busy, they often stop their marketing efforts to focus on client work. As a result, all their inquiries come to a halt and no new business comes their way. When their client work ends, they realize they don't have any new work in the pipeline so they quickly restart their marketing campaigns in hopes of attracting new business quickly. Often, this doesn't work. Marketing your legal services should be part of your daily activities if you want to grow your firm.

4) Writing a complicated marketing plan - You don't need a 50-page marketing plan for your law firm. What you do need is a simple list of tasks that each of the lawyers in your firm understand and take action towards. The most effective marketing tactics are the ones you will spend time doing and getting right.

If you want to create a successful law firm marketing campaign, you have to be willing to commit the time, money and resources to running it over the long-term. Think of marketing like exercise. If you only go to the gym once a month, you won't be nearly as physically fit as if you went three times a week. Go once a month and you probably won't see results. Go three times a week and the results will start to show in a few weeks.

krista baker

Download your free fill-in-the-blanks attorney marketing plan template. This complementary report will show you the six fundamental steps for marketing your legal services. You may also be interested in this step-by-step law firm marketing plan.

More Posts

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on DotNetKicks.com
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)
PDF24 Tools    Send article as PDF   

Filed Under: Marketing

Tags:

About the Author: Download your free fill-in-the-blanks attorney marketing plan template. This complementary report will show you the six fundamental steps for marketing your legal services. You may also be interested in this step-by-step law firm marketing plan.

RSSComments (0)

Trackback URL

Leave a Reply

  • Polls