COMBINING PASSIONATE DEDICATION with SPECIALIZED KNOWLEDGE IN FAMILY LAW: Attorneys at Burch, Coulston & Shepard, LLP focus on family law cases in Orange... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and... Disrespectful Clients Don’t Get To Stay Clients: You know what feels good? Firing a client. - My firm was hired to help a client with... Look in the Mirror: Associates Hold the Key To Their Own Happiness: In a 1955 essay in The Economist, Cyril Northcote Parkinson, a British historian,... Make Time for Business Development With TIME-SHIFTING: For the 25 years I’ve been coaching lawyers, their #1 excuse for not being more serious... SEO SPECIALISTS Share Their Best Tips for Lawyers: This is the question we posed to more than 50 SEO specialists who have done SEO for... The Wrong Approach to Selling Professional Services: A dangerous epidemic continues to wash through the business community,especially among... Five Tips for Keeping Referrals Flowing: Lawyers often pursue new clients at the expense of servicing and marketing to existing... Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... Using the Billboard Effect to Develop and Obtain Employee Buy-in on the Leader’s Vision: Warren Bennis, acclaimed scholar, author and advisor to corporation presidents, said,...
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COMBINING PASSIONATE DEDICATION with SPECIALIZED KNOWLEDGE IN FAMILY LAW

Attorneys at Burch, Coulston & Shepard, LLP focus on family law cases in Orange County, a specialization that creates an extensive knowledge of California’s divorce and family law, the court system, and opposing counsel. The firm has nine attorneys all exclusively practicing family law. Five are certified by the Board of Legal Specialization as Certified […]

14 Marketing Misconceptions That Cost Lawyers A Fortune

1. You must have a huge, expensive website and blog to attract desirable cases and compete head-on with other lawyers. Wrong! If you want a formal, corporate-looking website for all the world to see, fine. But please don’t think you must compete in this arena. Every week I get calls from lawyers who are unhappy […]

Disrespectful Clients Don’t Get To Stay Clients

You know what feels good? Firing a client. My firm was hired to help a client with multiple applications for registering their intellectual property. We tell every client there’s no guarantee that we’ll be able to get them everything they want. This client got upset about the status of one of the applications, and then […]

Look in the Mirror: Associates Hold the Key To Their Own Happiness

In a 1955 essay in The Economist, Cyril Northcote Parkinson, a British historian, described a phenomenon that would come to be called “Parkinson’s Law.” His key insight: “Work expands so as to fill the time available for its completion.” In other words, if something must be done in a day, it will get done in […]

Make Time for Business Development With TIME-SHIFTING

For the 25 years I’ve been coaching lawyers, their #1 excuse for not being more serious about business development (BD) has been “lack of time.” During our planning sessions, after you declare your goal, I ask how much time you’ll commit each week to achieve it. This is the “no matter what,” “never fall below,” […]

SEO SPECIALISTS Share Their Best Tips for Lawyers

This is the question we posed to more than 50 SEO specialists who have done SEO for lawyers. Their answers will provide you with good direction whether you’re formulating your own law firm SEO strategies or just looking for general advice. If you want to improve your own website rankings or your clients’ website listings […]

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  • The Wrong Approach to Selling Professional Services

    The Wrong Approach to Selling Professional Services

    A dangerous epidemic continues to wash through the business community, especially among professionals selling services. In fact, the problem is so prevalent that I gave it a name— “The Juswanem Syndrome.” Sounds a bit odd, doesn’t it? I’ll explain what it means in minute. But first, let’s set the scene … As I mentioned many times, […]

  • Helping Clients Navigate a Challenging Legal System

    Helping Clients Navigate a Challenging Legal System

    “ We bring the same power, resources, experience, and novel approach to every case we handle. Our attorneys have successfully prosecuted and recovered more than $1 billion dollars across our various practice areas. We approach and pursue each case with the expectation of a jury trial which allows us to aggressively prosecute our clients’ cases to their full potential,” says Ralph Kalfayan, […]

  • Using the Billboard Effect to Develop and Obtain Employee Buy-in on the Leader’s Vision

    Using the Billboard Effect to Develop and Obtain Employee Buy-in on the Leader’s Vision

    Warren Bennis, acclaimed scholar, author and advisor to corporation presidents, said, “Leadership is the capacity to translate vision into reality.” Well expressed, but it’s easier said than done. What’s needed are practical steps to develop a communicable vision coupled with practical steps to achieve employee buy-in. Notice that I emphasized the word practical, because unless […]

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